and research strategies on product-service systems P.P. Wang*‚ X.G. Ming‚ D. Li‚ F.B. Kong‚ L. Wang and Z.Y. Wu School of Mechanical Engineering‚ Shanghai Jiao Tong University‚ Shanghai‚ PR China (Received 17 May 2010; final version received 12 October 2010) As present trends in economic and population growth continue‚ the natural environment is increasingly being stressed. More and more researchers‚ institutes and programmes have paid attention to product-service systems (PSSes) in the last
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Chapter 4 – Product and Service Design TOPIC Product and Service Design Trends in Product & Service Design Product or Service Design Activities Reasons for Product or Service Design Design for Operations Sources of Ideas for Products and Services The Design Process Quality Function Deployment Reverse Engineering Design for Manufacturing Manufacturability Legal‚ Ethical‚ and Environmental Issues Regulations & Legal Considerations Research and Development (R&D)
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MARKETING ESSAYS 236 – Product and service classifications Products and services wide range‚ whether for personal use or business. Tangible‚ intangible. Depend on function they serve. Can be raw‚ unfinished or final goods. Generally classified depending on domestic use (final) or conducting business (further processes) Organisation‚ person‚ place and idea (IS) marketing OPPI Organisation marketing - Activities to sell the org Create‚ change‚ maintain the attitudes and behaviour s of target
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’Current Liabilities ’ sections is a collection of long-lived‚ revenue-producing assets broken up into two categories - ’Property‚ Plant‚ and Equipment ’ (PP&E) and ’Intangible Assets ’. PP&E often contains such non-current assets as land and buildings‚ motor vehicles‚ office equipment‚ computers‚ and plant and machinery. Intangible Assets is a much broader category including anything from copyrights and patents to trade secrets‚ customer lists/leads‚ noncompetition agreements‚ franchises‚ and goodwill
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DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. Many services marketers strongly
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Marketing Chapter 8 Product‚ Services‚ and Branding Strategy 1 Product‚ Services‚ and Branding Strategy Topic Outline • What Is a Product? • Product and Services Decisions • Branding Strategy: Building Strong Brands • Services Marketing 2 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ use‚ or consumption that might satisfy a need or want. • Apple IPod‚ Toyota‚ Caffé Mocha at Starbucks Service is a form of product that consists
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The growth in services has also been accompanied by the rising share of services in world transactions. Not only has the services sector grown in terms of its share in global output and employment‚ its share in total trade has also grown rapidly in this period. The growing importance of services sector and the corresponding rise in its role in integrating the world economy has led to a stream of literature that examines different aspects of trade in services. The service production process is much
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We can only imagine next generation of business if we can find the importance and growing of the Intangible assets in industry. The tremendous growth and the level of critical data‚ documents (either by email‚ fax‚ data transfer‚ cloud‚ or any channel of communication) and knowledge are the major area and by protecting them‚ we can get sustainable competitive advantage. For any organization its major concern that intellectual’ assets are well marked as per there risk level and properly managed. In
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Chapter 10 – Products and Services for Consumers Discussion Questions 1. Define the following terms and show their significance to international marketing: Product diffusion Innovation Product Component Model Green marketing Quality Homologation Global brands 1. Debate the issue of global versus adapted products for the international market. A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated
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Q1 1. an intangible asset should be amortised and written off on a systematic basis over the asset’s economic life 2. internally generated goodwill may be carried in the statement of financial position if the value can be determined with reasonable certainty 3. internally generated brands can never be recognised as intangible assets Which of the following is consistent with IAS 38 Intangible assets? A 1 and 2 only B 1 and 3 only C 2 only D 3 only Q2 During 20x7‚ Research
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