• Marketing Plan Example
    Marketing Plan I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the sof
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  • Marketing Plan for Passion D’afrique Restaurant, Paris
    MARKETING PLAN FOR PASSION D’AFRIQUE RESTAURANT, PARIS (A Company I would like to start) 1. Executive Summary Passion d’Afrique Restaurant is a special African Restaurant to be located in the busy La Defense Area of Ilé de France in Paris Metropolis. The target population is the large num
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  • Marketing Plan
    Bacardi-Cola: Marketing Plan Table of Contents Introduction ………….……………………………………………………………………………3 History ……………………….……………………………………………………………………5 Product Description……………………………………………………………………………… 7
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  • Marketing Plan
    Fast Food that’s not Fast Food Executive Summary This is a 1 year marketing plan for Home Cookin’. It has been created by its owner to obtain additional funding for expansion. The dinner was opened 4 yaers ago and has been very successful with customers wanting more options and availa
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  • Prince Hotel Marketing Plan
    Introduction Under the Third Industrial Master Plan (IMP3), 2006-2020, the Malaysian economy is targeted to grow at 6.3% during the entire IMP3 period. The non-Government services sector is targeted to assume a major role in contributing to the economic growth. A major focus of the development is
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  • Marketing Plan
    A marketing plan is the key to business. Its purpose is to maximize the business' profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketing plan and the strategic marketing plan fit toget
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  • Marketing Plan Basics
    The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:
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  • Marketing Plan:
    Marketing Plan: Crushendo Juices at WineMakers West Table of Contents The New Paradigm 4 New Product 5 Market Evaluation 6 SWOTT ANALYSIS 8 Target Market 9 Factors of Influence 11 Product Attributes 13 Product Positioning and Differentiation 15 Strategy 16 Tactics & Tools 18 Product L
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  • Strategic Marketing Plan
    Table of Contents Executive Summary...........................................................................................................3 Product Profile……………...............................................................................................4 Business Review…............
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  • Washington Mutual Marketing Plan
    A Marketing Success Story   Background: Browse the papers or search the internet today for Washington Mutual Bank, and most of what you'll find is bad news about the poor condition of the bank. Stocks have fallen from a high this year of $46.38 to $14.10. (Quote, 2007) Yet Washington Mut
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  • Marketing Plan
    There are a variety of styles and formats used for marketing plans. The following section headings will help you organize your plan. The content of the plan is much more important than rigid adherence to a specific format. I. Executive Summary The Executive Summary highlights the main goals an
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  • Marketing Plan
    2.0 Introduction Founded in year 2001, Oriental-E Auto (OEA) is led by a team of experienced Sales Person & Directors in the automotive field who deals with the sales of used cars in Selangor, Malaysia. OEA consists of comprehensive and quality selection of the used cars in Malaysia. The cars r
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  • Marketing Plan for the Casey Agency
    Marketing Plan The Casey Agency I. Company Description The Casey Agency was founded in 1979 by Daniel J. Casey in Roselle, Illinois. When the agency was first started it offered Property and Casualty Insurance. In 1988 Daniel earned his Series 6 and Series 63 licenses, allowing the agency to
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  • Marketing Plan for Fittness Center
    Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 • Mission Statement 3 • Goals 3, 4 • Competitive Advantage 4 3. Situation Analysis 4 • SWOT Analysis 4, 5 • Company Analysis 5 • Customer Analysis 5, 6 • Industry Analysis 6 4. Market-Product F
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  • Marketing Plan for Reversible Bikinis
    DE LA SALLE UNIVERSITY College of Business and Economics Marketing Department Marketing Plan of Bikinky by La Chica a Marketing Plan in partial fulfillment of the course MARKPRO – Product Marketing Submitted by: Camille Victoria Canlas Camille Ante Stephanie Po Pia Marie P
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  • Marketing Plan
    Cyber Java Internet Café Marketing Plan Executive Summary: The goal of this marketing plan is to thoroughly explain my service, my target market, competitor and company analysis, a through description of PLACE objectives, description of price objectives, and description of promotion objecti
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  • Reiss Three Year Marketing Plan
    1. INTRODUCTION Created in 1979 by David Reiss, Reiss is has developed into a powerful brand offering stylish clothes at affordable prices. 2006 proved to be a successful year for the organization, where it achieved £6.8 million in operating profit and sales of £44.5 million. Currently, it has
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  • Chick Fila Marketing Plan
    Abstract According to research, in 2005, Chick-fil-A reported sales of more than $1.975 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. C
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  • Marketing Plan
    Executive Summary Sakae Sushi is a local Japanese restaurant which offers affordable, good quality and healthy Japanese food. Despite the stiff competition, it is currently the market leader. The purpose of this marketing plan is to identify and analyze the current market, future market and poss
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  • Cafe Marketing Plan
    Executive Summary The purpose of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals detailed in the Andes Café and Art Lounge business plan a success. The Andes Café will be unlike other cafes in that it will set out to introduce customers to
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