first hotel chain to be listed in the New York Stock Exchange. RAY SCHULTZ * In the early 1980’s‚ Ray Schultz founded the Hampton Inn Hotels‚ which was a company in the Holiday Inn Corporation. * This type of hotel was tagged as limited service meeting the needs of cost-conscious business travelers and pleasure
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HTM 3205 Marketing for Hospitality and Tourism 2_2011 ASSUMPTION UNIVERSITY MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT SYLLABUS 2/2011 Course Title Prerequisites Lecturer Contact Location Course Description HTM 3205 Marketing for Hospitality and Tourism HTM 3103 Consumer behavior in Hospitality and Tourism Industry A. Supaporn Y. ‚ A. Atjima S. CL1203‚ Tel: 02-723-2126 e-mail: A. Supaporn : yodpram@hotmail.com A. Atjima
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------------------------------------------------- Hospitality Hospitality is the relationship between guest and host‚ or the act or practice of being hospitable. Specifically‚ this includes the reception and entertainment of guests‚ visitors‚ or strangers‚ resorts‚ membership clubs‚ conventions‚ attractions‚ special events‚ and other services for travelers and tourists. The word hospitality derives from the Latin hospes‚ which is formed from hostis‚ which originally meant "to have power." In the West today hospitality is rarely a
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opportunities and threats and how is the best form for to compete a good place in the market. A good competitive strategy in the company means the ability to meet the need of the customer and at what price are going to spend in the goods and services provider for them . It must take into account that a good camera in the company address is power develop a strategy and implement it in practice characterized by the uncertainty of the environment‚ the behavior of competitors and the preferences
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MAINTAINING ADMINISTRATIVE SERVICES LEARNING OUTCOMES 1. Understand how to order products and services 2. Understand how to keep waste to a minimum in a business environment 3. Understand the purpose of delivering effective customer service 4. Know how to take minutes 5. Understand how to organise meetings 6. Understand how to organise events 7. Understand how to manage diary systems Questions Explain what procedures you use to order products and services for your organisation
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BBHM101 The Contemporary Hospitality and Tourism Industry |Duration |Level |Core / Elective |Subject Credits |Course Credits | |1 semester |Year 1 |Core |4.5 |BBHM: 150 | | | | | |BIHM: 199 | |Timetabled Hours |Personal Study |Total
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different products because of the promotions they have. Behind all these‚ there are hidden realities that would surprise one. Even services such as corporate hospitality come under this understanding because of the fact it masks the relationship of companies and their clients. Though it boosts productivity and promotes better relationships it is nevertheless a means of covering up failures and misunderstandings and promotes closeness between companies and clients. In discussing corporate hospitality‚ one
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Combating Products & Services Summary: This article revolves around the concept of hybrid solutions i.e.‚ combining products and services into innovative offerings to attract more customers and provide superior value to them. The article identifies two basic characteristics of any offering- complementarity (when used together) and independence (used separately) based on which four types of hybrid offerings emerge. These are as follows: i. Flexible Bundle: These bundles (of product and service) are
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Characteristic of services Intangibility Unlike products services cannot be counted‚ measured‚ or felt. It is difficult to explain to the customer what a specific feature in the service will give to the customer. As services are intangible‚ the perceptions of customers regarding the service may differ at any given amount in time. Each customer will have a different perception and experience about the same service. But in a hotel the quality of service is not only dependent on the courteousness
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CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
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