Public Relations Acknowledgements Group 6: Akanksha Ganju – 2 Naushita Jaising – 16 Avinash Sharma – 33 Shivangi Kanodia – 38 Shruti Rastogi – 39 Aakash Dhurka – 60 We would like to thank Prof Christine Dlima for giving us this opportunity to go out into the field and do this project that will help us greatly in the future. We are thankful for the help and Co-operation of a few people for their valuable time‚ immeasurable and substantial guidance and cooperation in the project work‚ especially
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Table of contents Sr no | Topic | Page No. | 1 | Executive summary | 2 | 2 | Introduction to Vodafone | 3 | 3 | Vodafone and Public Relations | 4 | 4 | PR strategies of Vodafone India | 5 | 5 | Crisis | 7 | 6 | Vodafone future PR strategies | 8 | 7 | Webliography | 10 | Executive Summary This handbook gives an insight into the PR strategies adopted by Vodafone Essar. Vodafone Essar is a mobile service provider which launched in India in September‚ 2007. It was previously known as Max Touch
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The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
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Public Relations has a lot to offer‚ and political campaigning has a lot to learn. Campaigning‚ especially when it comes to politics‚ can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman‚ who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations‚ and without this flow of
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‚ with the advancing technology. Over and above‚ the fact that we can quickly reach any information we need in very short space of time has made our lives more practical and easier. But I shall argue that this is not the whole picture. Technology has taken so much from our lives that it is hard to decide whether it is a positive influence or not. It is certainly the case that innovations in information technology have led to a decrease in social activities and relations in people’s lives. In
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Reference Number: A2612 UNDERSTANDING EVOLUTION IN TECHNOLOGY ECOSYSTEMS Gediminas Adomavicius‚ Jesse Bockstedt‚ Alok Gupta‚ and Robert J. Kauffman Department of Information and Decision Sciences Carlson School of Management‚ University of Minnesota {gadomavicius‚ jbockstedt‚ agupta‚ rkauffman}@csom.umn.edu The current technological environment is becoming increasingly complex‚ and managers are faced with new challenges related to technology forecasting‚ technology investment and adoption‚ and new
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The effects of technology and why we should stop depending on it. The average teenager living in a modernized world has a cell phone for which he/she uses every day in order to keep in touch with all of his/her friends every minute‚ all the time (Insurance Information Institute). The last generation didn’t have cell phones when they were kids. Even their parents didn’t have cell phones. A statistic shows that 20 years ago‚ in 1990‚ when cell phones first started to come out‚ approximately 4.3 million
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Successful public relations campaigns no longer have to stop at billboards‚ store greeters and newspapers. In this age of social networking‚ media and technology‚ there are numerous opportunities to explore various methods of implementing effective public relations campaigns and a variety of companies have been capitalizing on these different methods. Following‚ you will see examples of employing the Internet‚ nature and a host of other methods in order to catch the eye and attention of consumers
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Volume 1‚ Number 2‚ 2000‚ pp. 303–321 Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project JAMES E. GRUNIG AND LARISSA A. GRUNIG University of Maryland‚ USA ABSTRACT This article establishes the case for public relations as a critical component of an organization’s strategic management processes and of the subsequent strategic management of public relations in an effective organization. The article
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As impressive as technology is‚ it does have many negative effects on kids. Technology is not a substitute for good parenting. While Technology is here to stay‚ and it is progressing quicker than fathomable. While technology does have copious amounts of positives‚ it is having some rather ominous negative effects on kids. Kids are growing up too fast and are being exposed to too much at a young age. This will skew their view of the world and its inhabitants. It is rather difficult
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