Evaluate the benefits of growth Growth is commonly defined as an increase in the capacity of an economy to produce goods and services‚ compared from one period of time to another. Economic growth can be measured in nominal terms or real terms. The growth of an economy is thought of not only as an increase in productive capacity but also as an improvement in the equality of life to the people of that economy. The causes of such economic growth are usually an increase in aggregate demand as well as
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1. Executive Summary Zipcar‚ a self-service car company with the largest active membership base of any car-sharing service in the United States‚ is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and the next customer is waiting at the parking spot with no car to drive despite following proper procedure in reserving a car online. I have determined that I must investigate and reach recommendation
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1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size‚ values and culture always possess some challenges along with benefits. 3 potential challenges due to this merger could be - creating cultural synergies between a large conglomerate with established business practices with a relatively small entrepreneurial organization with innovative ways
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Zipcar‚ which was recently bought for $500 million by Avis car rentals‚ is a start up that is in the business of selling the urban lifestyle of renting cars for short periods of time instead of owning a vehicle. The case evaluates how Zipcar has been able to gain the trust of its customers by being a green minded company with a strong set of values and benefits that will keep a customer. Zipcar took advantage of the fact that they had a place in a niche market‚ which allowed them to create a positive
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Zipcar 1. What service attributes does Zipcar offer its customers? What is it asking its customers to give up? • Convenience – customers can make reservations online without having to purchase a car but rent one and pick up in a nearby area/neighborhood. Customers just needed to pay monthly fees and put in a deposit to be able to have access. • Flexibility – customers can make reservations online and for certain time frames (does not have to be for the full day). Customers can also choose the
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Scott Hunt 4/3/2014 MGMT 452 Case Study: Zipcar Assignment Questions 1. Evaluate this potential venture and the progress that Chase has made. The potential of Zipcar exceeded the expectations of the owners Chase and Danielson in many factors. Their goal of creating this urban-style car borrowing system gave new light to the ideas of what options urban populations see in commute. The initial idea needed to be sized properly and growth was a big factor in terms of how fast they could get their
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1. How is Zipcar’s business model different from its competitors? First‚ Zipcar has a very user friendly website and app that allows customers the ability to find a car within a short distance‚ choose which model of car he wants‚ and reserve the car. When a car is rented through Zipcar‚ the insurance and gas cost are already included in the rental price. Other car rental companies have centrally located branches that may be far away from the customer and/or difficult to travel to. This is a
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| Report to the Management:A Strategic Analysis of Zipcar | | | Student ID Number: 0898244‚ 0889876 | 11/30/2011 | Table of Contents 1.0) Abstract………………………………………………………………………...2 2.0) Introduction…………………………………………………………………….3 3.0) PESTEL Analysis…………………………………..……………..…………...4 4.0) Five Forces………...……………………………..…………….…..…………..6 5.0) Three Generic Strategies.……………………………..……………..…………8 6.0) Strategy Direction……………………………………………………...……..10 7.0) Value Chain Analysis…………………………………
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Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
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Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting‚ short case about how a new type of rental Car Company is able to operate in a completely new business model‚ as compared to other rental car companies‚ and embrace Web 2.0 technologies to gain further competitive advantage. The main
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