©2012 International Research Journals Full Length Research Paper A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu‚ India Annadurai Pughazhendi and Deenadhayal Sudharani Ravindran 1PSG Institute of Management (PSG College of Technology) Coimbatore‚ India 2PSG Institute of Management (PSG College of Technology) Coimbatore‚ India Accepted 16 April‚ 2012 The purpose of this paper is to investigate the factor that influence of using celebrity
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CHAPTER 1: INTRODUCTION 1.1 Introduction Financial services firms are in the business of accepting risk. Primary aims of any financial services firm are collect and manage risks on behalf of their customers and make a profit for its shareholders. We may define ‘Risks’ as uncertainties resulting in adverse outcome‚ adverse in relation to planned objective or expectations. In the financial arena‚ enterprise risks can be broadly categorized as credit risk‚ operational risk‚ market risk and
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Contents Contents 2 DIMENSIONS OF NATIONAL CULTURES 3 INTRODUCTION 3 The Four Dimensions: 3 Ancient Roots of Culture 4 Geert Hofstede Cultural Dimensions 5 Indulgence versus Restraint 6 Geert Hofstede Scores for BRIC Countries 6 Geert Hofstede Scores and Social Media Usage in BRIC Countries 7 References 8 DIMENSIONS OF NATIONAL CULTURES INTRODUCTION Hoftede Geert operated in an international environment since 1965. His curiosity as a social psychologist led him to the comparison
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Volume : 1 | Issue : 11 | November 2012 ISSN - 2250-1991 Research Paper Management Customer Satisfaction on Products of Private Sector Insurance Companies - A Study with Reference to Kotak Mahindra Life Insurance Company Limited‚ Jorhat Branch *Sarat Borah * Associate Professor‚ Department of Business Management‚ CKB Commerce College‚ Jorhat‚ Assam ABSTRACT The modern concept of marketing emphasizes on the satisfaction of customers. Marketing begins and end with the customers. Customers are the
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Introduction This paper will discuss five different aspects of organizational cultures‚ the role of the mission statement‚ ethical standards‚ organizational diversity‚ dress and language and the impact of technology on the culture. Technologies Impact on Culture In the last 200 years there has not been a bigger impact on culture than technology. Technology has changed our culture in so many ways from travel‚ communication‚ medical breakthroughs‚ industry developments‚ entertainment devices‚
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on the resource side of human resources. It emphasizes costs in the form of ’headcounts’ and places control firmly in the hands of management. Their role is to manage numbers effectively‚ keeping the workforce closely matched with requirements in terms of both bodies and behaviour. ’Soft’ HRM‚ on the other hand‚ stresses the ’human’ aspects of HRM. Its concerns are with communication and motivation. People are led rather than managed. They are involved in determining and realizing strategic objectives
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QUALITY OF WEBSITES BASED ON BUYING AND SELLING PRODUCTS Term Paper On Assessing E-service Quality of Websites Based on Buying and Selling Products Course: Marketing Management Date: May 15‚ 2013 LETTER OF TRANSMITTAL May 15‚ 2013 Sarker Rafij Ahmed Ratan Assistant Professor School of Business‚ United International University Subject: Submission of Term Paper. Dear Sir: It is a great pleasure to submit herewith a term paper on “Assessing E-service Quality of Websites Based on Buying
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that African Americans can enjoy the same benefits as any other American in the world today. This paper will give the history of some of the leaders that are very popluar in the African American Culture. These leader have made the path for African Americans in history and yet still today. This paper with demostrate the struggles of Mrs. Rosa Parks and Doctor Martin Luther King Jr. Nevertheless‚ this paper will give my own personal opinion on the struggles that these leaders went through for us African
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Organizing a business begins with: determining the work to be done. acquiring the necessary resources. choosing the best qualified employees. developing an efficient plan of action. Dividing the required work among a group of employees is called: delegation of responsibility. division of labor. departmentalization. separation of control. Dividing tasks into smaller jobs is called: job specialization. division of authority. departmentalization. job enrichment
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political and social tensions‚ from political assassinations to Civil Rights and even the Counter Culture Movement (Mulvey‚ L. 2000).The viewer begins to realize that this period of American History was chaotic‚ and the nation was divided over many issues. During the film he takes part in major events of American history of the second half of 20th century‚ and unconsciously influences on popular culture of the United States. From an ordinary man he turns into a well-known tennis player‚ war hero‚ a
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