consumers‚ providing convenience items in addition to service (Azimont & Araujo‚ 2009). In attending to these changing needs a range of marketing tools known as the marketing mix must be utilised appropriately to guide businesses into a profitable organisation. These elements are often referred to as the four P’s; product‚ price‚ promotion and place and all work together to satisfy customer needs (Solomon‚ Hughes‚ Chitty‚ Fripp‚ Marshall & Stuart‚ 2011). In regards to petrol stations the product
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In order to destroy all that is not the Caliphate‚ this terrorist group has implemented strategies to successful conquer world domination. This global strategy involves Iraq and Syria‚ Middle east and North Africa‚ along with individual implementation in all areas of the globe. The main strategy is to take on powerful countries‚ forcing them to lack the ability to fight against the attacks of ISIS‚ and essentially for them to cut-and run-in the face of these brutal attacks (Walter‚ 2015). Being aware
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and assessment methods in practice‚ used almost as much as the CV; most particularly in the public and voluntary sectors (Zibarras and Woods‚ 2010). Shackleton and Newell (1994) found that out of seventy-three British organisations they surveyed‚ 93.2% of them used application forms. Zibarras and Woods (2010) found in a survey they conducted that the use of application forms by organisations were highest in either micro-organisations or very large organisations. The possible reasons for this could
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Operational Effectiveness is not strategy In the world of business today‚ rivals can quickly copy market position‚ and competitive advantage is temporary. The problem is the failure to distinguish between operational effectiveness and strategy. Operational effectiveness and strategy are very important but they work in very different ways. A company can outperform rivals only if they can deliver greater value to customers or create comparable value at a lower cost‚ or do both. We can have cost advantage
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Suppliers provide an essential service for any industry.Whether a company is product or service oriented‚ it usually relies heavily on suppliers in order to meet their customers’ demands. Companies today rely more on suppliers than ever before to cut down costs and improve quality. Because of this‚ every company’s approach to suppliers should be part of their strategic plan. Unfortunately‚ many business owners do not see the value in developing strong relationships with their suppliers. They
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How to Maintain a Healthy Relationship Everybody wants that perfect relationship that we tend to see in the movies. A main problem is that most of us don’t know how to Create and maintain a relationship that’s healthy and happy. There are many crucial elements to a sound relationship. It’s never one sided‚ and everyone can benefit from learning a few thing on how to make your relationship a success. Even if you believe that you have a great relationship with your partner‚ there is always
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Effectiveness of Articles of Confederation What is the articles of confederation? Before the constitution‚ the United States had the articles of confederation. In the time of urgency‚ the United States needed authority and a more powerful government. Therefore‚ the articles of confederation was adopted by the Continental Congress in 1777 (ratified in 1781) and served as the first written constitution of the United States. With high hopes for the articles‚ there was great disappointment due
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03.09.2013 Corporate Strategy 1. Explain in your own words what is the difference between Strategy and Operational Effectiveness. The difference is that Operational Effectivenes means performing similar activities better and faster than the rivals‚ by having total quality management and continous improvement; it’s ever evolving‚ meaning that OE can change a lot in just a matter of days or weeks. While with a Strategy‚ it something that will take you months in order to execute it‚ since you
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which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. P5 DESCRIBE THE INFLUENCE OF TWO CONTRASTING ECONOMIC ENVIROMENTS ON BUSINESS ACTIVITIES WITHIN A SELECTED ORGANISATION. KENYA Kenya officially the Republic of Kenya‚ is a country in East Africa that lies on the equator. With the Indian to its south-east‚ it is bordered by Tanzania to the south‚ Uganda to the west‚ South Sudan to the north-west‚ Ethiopia to
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Outline and evaluate research into the breakdown of romantic relationships. (24 marks) One piece of research into the breakdown of romantic relationships conducted by Thibaut and Kelly‚ can explain why a relationship may breakdown using the Social Exchange Theory. A relationship may breakdown due to the ‘profits’ and ‘losses’ in the relationship‚ one of the participants in the relationship may compare the current relationship to a previous one and realise they are not getting what they should
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