"Evaluate the benefits and costs of marketing orientation" Essays and Research Papers

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    Format for report on ORIENTATION PROGRAM PHASE I – PLANNING THE EVENT OBJECTIVE – To come to a consensus as to which activities to choose from‚ the values we want to impart‚ and also to be of such kind which ensures participation from everyone i.e. all the mentors as well as the mentees‚ also keeping time constraints in mind. PROCESS – Brainstorming for various ideas‚ discussing it‚ mock playing to recheck if it works. Giving various responsibilities to different people & follow up.

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    THE ALIGNMENT OF KNOWLEDGE MANAGEMENT AND STRATEGIC ORIENTATION Mrs. Aparna Gaur Faculty HR & IT International Business School‚ Kota Rajasthan‚ India tel. 0744-6999364‚ 982898990‚9829035702 hiaparnagaur@yahoo.com Mr. Arun Deshmukh Faculty Marketing & IB International Business School‚ Kota Rajasthan‚ India tel. 0744-6999364‚ 9571006798 arund178@gmail.com Abstract Purpose This paper focuses on the value of knowledge management (KM) for strategic management of organizations

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    Marketing

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    information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing

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    Cost Accounting

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    under efficient operating conditions absorption costing all manufacturing costs are assigned to products: direct material‚ direct labour‚ variable and fixed manufacturing overhead acceptable quality level (AQL) the defect rate at which total quality costs are minimised account classification method (or account analysis) the process in which managers use their judgement to classify costs as fixed‚ variable or semivariable costs accounting rate of return (or simple rate of return‚ rate of return on assets

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    Cost Analysis

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    corporations have to take. Cost analysis is one of the factors that should be taken into consideration while evaluating financial and investment decisions. This paper reviews the concept of cost analysis‚ how it is used in decision making‚ and how firms usually involve cost analysis in evaluating different projects. Furthermore‚ the paper discusses some of the main concepts that are derived from cost analysis such as cost allocation‚ cost-effectiveness analysis‚ and cost-benefit analysis. In addition

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    acknowledged. Student Signature: Date: Student Registration Number: Student email address : Programme : Masters MBA Year/Level : 7 Academic Year : 2013/14 Trimester : 1 Module title : Achieving Corporate Success Assignment no. : 1 Marketing Management Module code: BUS 747 Word guide: 2000 Percentage Weighting of this assignment for the module: 50% Issue date : Return date : Lecturer : Second marker : Notes for students : 1. Hard copy of assignment should be stapled

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    Cost Accounting

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    INTRODUCTION Cost accounting is an important tool in the management of any business firm or organization‚ which includes those in the small scaled industry. In the cause of our research instrument indicated the maintenance of improper and inadequate records coupled with the fact that cost methods used‚ through sometimes effective‚ were unconventional. For a small scale business to approach profit maximization level‚ it must be effective in cost control procedures and appropriate books

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    cost accounting

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    Cost accounting deals with ascertainment ‚ allocation ‚ apportionment accounting aspect of costs.Management accounting deals with the effect and impact of costs on the business. 2. Cost accounting provides a base for management accounting whereas management accounting is derived from cost accounting and financial accounting. 3. Cost accounting does not include financial accounting ‚ tax planning and tax accounting. Management accounting includes financial and cost accounting ‚ tax accounting

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    Marketing

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    statements is true? The costs of attracting a new customer have been found to be up to six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies

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    The Cost of Capital

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    Chapter 8 The Cost of Capital 236 CHAPTER 8—THE COST OF CAPITAL TRUE/FALSE 1. Capital refers to items on the right-hand side of a firm’s balance sheet. 2. The component costs of capital are market-determined variables in as much as they are based on investors’ required returns. 3. The cost of debt is equal to one minus the marginal tax rate multiplied by the coupon rate on outstanding debt. 4. The cost of issuing preferred stock by a corporation must be adjusted to an after-tax

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