Assess the Grand Strategy of the Company As one of the oldest company in Malaysia‚ Eu Yan Sang has undergone growth strategies to expand its business through increasing the size of the company and transformation of branding and image‚ types of products‚ packaging and marketing method. Eu Yan Sang has comes a long way beginning offering traditional Chinese medicines to tin mine coolies in Malaya 133 years ago. Today‚ listed on the Singapore Exchange‚ Eu Yan Sang has more than 300 retail outlets
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Internationalization Strategy – Eu Yan Sang International Ltd Integrated Project Internationalization Strategy Table of Contents Content 1. 2. 3. 4. Executive Summary Introduction Financial Analysis Environmental Analysis 4.1 PEST Analysis 4.2 SWOT Analysis 4.3 Industry Analysis: The 5 Forces Internationalization Strategy 5.1 Leadership Challenges for Different Modes Of Entry 5.2 Retail Marketing Mix & Merchandising Strategy 5.3 Internationalization & Ethics 5.4 Organizational Management
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Analysis of Eu Yan Sang (EYS) The strength of EYS from internal environment: • Market Leader Eu Yan Sang is a market leader in traditional Chinese medicine (TCM). Their product quality and professional ethics have been regarded highly by its customers. They enable to charge premium price to customer because of their high quality products. EYS lay in its high brand equity that earned over a century and its renowned brand name and image. • Core Competencies There are over 300 products under Eu Yan
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eu yan sang------------------------------------------------- Eu Yan Sang From Wikipedia‚ the free encyclopedia Eu Yan Sang | Type | Public | Founded | 1879 | Headquarters | South Bridge Road‚ Singapore | A typical Eu Yan Sang retail outlet. Eu Yan Sang ’s headquarters in South Bridge Road‚ Singapore Eu Yan Sang (Chinese: 余仁生; pinyin: Yúrénshēng‚ SGX: E02) is a company that specialises in traditional Chinese medicine. It currently runs more than 160 retail outlets in Hong Kong‚ Macau
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Eu Yan Sang was founded in 1879 and specializes in Traditional Chinese Medicine. It evolved from a small shop in Malaya selling traditional Chinese herbal remedies‚ to a global healthcare company manufacturing and retailing traditional Chinese medicines and herbs. It was listed on SGX in 2000 with operations in Hong Kong‚ Malaysia‚ Singapore‚ Australia‚ Macau and China‚ giving it a strong foothold all over the Asia Pacific region. Ranked 16th in consumer health in Singapore in 2011 and 7th in
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ysis on Eu Yan Sang 10 5.2. Conclusion of SWOT Analysis 11 6. INDUSTRY ANALYSIS 13 6.1. Key Success Factors 13 6.2. Michael Porter’s Generic and 5 Forces Analysis 15 6.3. Michael Porter’s 5 Forces Analysis 15 6.4. Implications of Assessment (Issues) 17 7. OBJECTIVES 18 7.1. Short-Term (1-2 years) 18 7.2. Long-Term (3 or more years) 18 8. Development of different Strategies 19 8.1. Growth Strategies 19 8.2. Joint Venture 20 8.3. Strategic Alliances 20 8.4. Corporate Strategy 21 8.5
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ational University of Singapore Business School Master of Business Administration Marketing Management (BMA 5009) Group Final Project: Marketing Eu Yan Sang to the Young‚ Modern Singapore Consumer 8 November 2010 TABLE OF CO TE TS EXECUTIVE SUMMARY 1. 2. I TRODUCTIO ........................................................................................................ - 1 EYS OVERVIEW .................................................................................................
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ENVIRONMENTAL GOVERNANCE The European Union (EU) is an economic and political union of 27 member states which are primarily based in Europe. The EU operates through a system of independent institutions and intergovernmental negotiated decisions by the member states. EU institutions include the European Commission‚ the Council of the European Union‚ the European Council‚ the Court of Justice of the EU and the European Parliament (Pinder‚ 2008). The EU governs in a unique way‚ hence the ability to
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The County of San Bernardino is one of the 58 counties of California. With an area of 20‚105 square miles‚ it is considered to be the largest county in the United States. It is even said to be larger than the four smallest states combined. But in spite of its great area‚ San Bernardino is only 5th most-populous county in California‚ and 12th most-populous in the United States. This is because of its numerous wilderness areas that are hardly occupied by citizens. San Bernardino is populated by over
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Mo Yan as Humorist Alexander C. Y. Huang These days I can point out an Audi‚ a Mercedes‚ a BMW‚ and a Toyota; I also know all about U.S. space shuttles and Soviet aircraft carriers. But at the time‚ I was a donkey‚ a 1958 donkey. This strange object‚ with its four rubber wheels‚ was clearly faster than me‚ at least on level ground. Allow me to repeat Mo Yan’s comment: A goat can scale a tree‚ a donkey is a good climber. — Mo Yan‚ Life and Death Are Wearing Me Out (2006) 32 ı W orld Literature
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