Visual Ethnograpy in User Studies and Product and Service Development Contents * Differences between customer and user studies * User studies and visual ethnography * User study processes * Preparation * Gathering information * Joint interpretation and analysis * Presenting information in a clear format * Utilisation of information * User studies and user-centred design * Research ethics * Assignment Objective of the module
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In the poem “On the Subway” written by Sharon Olds‚ two different are being described on how society sees them based on their race. Sharon Olds describes them with traditional stereotypes with the use of tone and imagery‚ to differentiate yet connect the two of them. On the subway the narrator comes across a young man who is very different. The boy had large feet and had the face of a mugger. He was wearing red while the narrator wore dark fur. She watched as he “looks at her fur” trying to figure
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Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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Ethnography is defined as a branch of anthropology dealing with the scientific description of individual cultures. Anthropology meaning the science that deals with the origins‚ physical and cultural development‚ biological characteristics‚ and social customs and beliefs of humankind. Anthropologists Bronislaw Malinowski and Margaret Mead are often identified as important players in the beginning of the professional field of ethnography. Malinowski’s first work was done in the Trobriand Islands of
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The Status of Starbucks For my ethnography project‚ I decided to observe the Starbucks on Rockside Road in Independence‚ Ohio. My plan was to observe the subculture of Starbucks’ customers. A subculture is defined as a “structured social inequality or‚ more specifically‚ systematic inequalities between groups of people that arise as intended or unintended consequences of social processes and relationships.” My question was twofold. Does Starbucks appeal to certain social statuses? And if so‚
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Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
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“selection tests” should Subway utilize to select the best and brightest employees? Selection is the process of gathering information about job applicants to decide who should be offered a job. Subway should utilize cognitive ability test to select the best and brightest employee. 2) If you were hired as a Management Consultant what advice would you give Subway as it pertains to “developing qualified employees” and “keeping or retaining qualified employees”? I would advise to Subway as pertains to “developing
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Greektown Ethnography I took a trip to Greek town Casino in Detroit Michigan with my father‚ this trip was something of an unexpected trip but I figured it was a great place to observe the behaviors of many different cultures as Greek town casino is the home of a multicultural society. I wanted to observe the behaviors of those between African American’s and Caucasian persons. I wanted to see if one race over the other tended to gamble more or if one culture got more aggressive
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This auto-ethnography will examine my personal experiences working in various roles within the Australian corporation‚ Woolworths‚ over the course of the last five years; focusing primarily on the similarities and differences I’ve been witness to within different divisions of the company. My aim is to provide an insider’s perspective that outlines the culture of the company by examining its’ structure‚ purpose‚ values and practices. Using my own observations I will look at individual roles‚ training
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ENG-101 27 September 2013 Mini- Ethnography Assignment #2 I recently sat in on Mrs. Czerneks upper history level class on Friday September 27. When I first entered the class room at 9:45‚ I was shocked to see 6 students already here 15 minutes early. The 6 students that were in the room were sitting down so I decided to note their desk selection. Two of the students were in the back‚ the other two were in the “T” section in front of the teacher and that last two were all the way to the right
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