Review Questions for Final Exam November 2013 1. Discuss why much of the recent increase in FDI is being driven by the dramatic political and economic changes that have been occurring in many of the world’s developing nations. a. These countries are now open to FDI and companies in places that are developed want to go to places people don’t have all the products or as many of the product they sell. 2. Exporting is an attractive option for products that have a low value-to-weight ratio
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Week 9 DQ 2. Describe your staffing approach (ethnocentric‚ polycentric‚ or geocentric) and why you are choosing this approach. In doing business in a Japan‚ the polycentric staffing approach would work best. In this approach Host country nationals occupy positions in the foreign subsidiary. Some transfers of HCNs to headquarters also take place. The approach eliminates the language barriers‚ and typically HCNs are less expensive. This policy is best used when companies want to keep hiring
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Case Study-1 Course: International Business (MGT 372) Section: 5‚ 6 Case: Charles Martin in Uganda Faculty: Ms. Samira Rahman (Smi) Submitted by: Group 10 |No. |ID |NAME |SECTION | |1 |072 349 030 |Nusrat Amin |6 | |2 |073 522 030
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies
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explains how companies justifies their claims of being a MNC using three structures. The article presented the EPG model which further explains the three structures which MNCs uses for their organisational design. These are: Ethnocentric‚ Polycentric and Geocentric Structures. An important aspect of the EPG model by Perlmutter is the fact that MNCs should aim for a transition from Ethnocentrism to Polycentrism to Geocentrism; thereby‚ the Internalisation of MNCs. The transition to Geocentrism
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After securing the Mexican market by acquiring the two largest cement companies in Mexico‚ CEMEX started its internationalization process through exports‚ mainly targeting the United States. After the 1990 rupture when the US government imposed trade sanctions (58% countervailing duty on CEMEX’s exports)‚ CEMEX changed its internationalization process and looked for opportunities to conduct successful FDI. Foreign Direct Investments are synonymous for a high degree of international involvement and
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is the very basic stage of global marketing. Approach of marketer in this stage is said to be ‘ethnocentric’ because although he is selling goods to foreign countries‚ product development is totally based upon the taste of local customer. So‚ focus is still on domestic market. Stage 3 : International Marketing Now‚ company starts selling products to various countries and the approach is ‘Polycentric’ i.e. making different products for different countries. Stage 4 : Multinational Marketing
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International Business 1. Q: List elements of the national business environment that influence the standardization-versus-adaptation decision. Standardized is just one of a number of strategies with which firms successfully enter the international marketplace today. Standardization may not always be the most appropriate strategy‚ even. Smaller companies may also be better off adapting to local cultures and exploiting their international image to gain market share locally. Consumers in different
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company’s response to global business opportunities depend greatly on management’s assumptions or beliefs –both conscious and unconscious – about the nature of the world. The worldview of a company’s personnel can be described as ethnocentric‚ polycentric‚ regiocentric‚ and geocentric. Management at a Q2. Explain the role of political environment scanning in international marketing. What is political risk? Answer. Environmental scanning is the communication of external information about facts that could
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International Business & Economics Research Journal – January 2009 Volume 8‚ Number 1 69 Strategic Human Resource Management And Global Expansion Lessons From The Euro Disney Challenges In France Guergana Karadjova-Stoev‚ Nova Southeastern University‚ USA Bahaudin G. Mujtaba‚ Nova Southeastern University‚ USA ABSTRACT The strategic role of human resource (HR) management should be seen as an integral element of a company’s overall success in accomplishing its mission and business strategy.
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