PRODUCTION TECHNOLOGY AND MARKETING OF ROSE IN INDIA Dr R Chandra Assistant Professor Department of Horticulture Amar Singh College‚ Lakhaoti‚ Bulandshahr-245407 e-mail: drrchandra.78@gmail.com Rose cultivation is a highly remunerative enterprise. The rose is the strongest component of domestic cut flower production and market. In most part of India the climate is such that there is no true dormant period for rose plants‚ and they attempt to flower throughout the year in a succession
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parle-g INTRODUCTION A long time ago‚ when the British ruled India‚ a small factory was set up by Mohanlal Dayal Chauhan in the suburbs of Mumbai city‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called Parle Products‚ survived and succeeded‚ by adhering to high quality and improvising from time to time. A decade later‚ in 1939‚ Parle Products began
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Week 11 Homework Discussion Questions: 1. Some say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example‚ advertising very sweet and fatty foods to young children is perfectly ok because children like sweets and‚ when parents buy these products at their children’s requests‚ the needs of both the kids and their parents are met and satisfied. What is your reaction to this view? My take on this and agreeing with the concepts
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to service. Later the concept of ethics came into existence. Companies had to market their products in an ethical and responsible manner. This created more pressure on the companies. To tackle this problem the companies had to resort to aggressive marketing strategies. Companies knew that materialism is considered very important in a market like India because all people want physical possession of the products that they buy. So they resorted to unethical marketing. Yet they are successful in their
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marketers deal with e-WOM and how do they conduct a viral marketing campaign that had credibility? Due to the rise in the Internet and social media and networking sites‚ e-WOM has increased greatly. Marketers have constantly checked on reviews about their company and products online. Marketers should be aware while conducting an e-WOM campaign and how they use the internet technology so that they do not portray a deceptive image. Viral marketing is one of the key parts to e-WOM. It looks at the strategy
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Ethics of product placement: A threat to ethic or a chance for marketing? Introduction Marketing communication‚ which plays an important role in selling products‚ is undoubtedly shaping audience attitude within its numerous tools. Marketing communication is divided into separate elements: promotion sponsorship‚ public relations and advertising .All of these could be carriers of product placement. However‚ by using some of these elements to send message to audience‚ some ethic issues may occur
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MARKETING RRESEARCH Marketing Research plays a very significant role in identifying the needs of customers and meeting them in best possible way. The main task of Marketing Research is systematic gathering and analysis of information. It can be defined as "the function that links the consumers‚ customers‚ and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate‚ refine‚ and evaluate marketing actions; monitor marketing
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taking part in deceptive marketing practices. As a company‚ one should take their customers into account and make sure that they are aware of what they are signing up for. They did the wrong thing by misleading their customers into enrolling in their subscription plan without proper disclosure of the terms. Deceptive marketing is unethical because a business should treat their customers as part of their company and not just as their means for profit. Deceptive marketing is when any form of advertising
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MARKETING DEBATE: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers POSITION: MARKETING SHAPES CONSUMERS NEEDS AND WANTS DEFINITIONS * Marketing is the management process of identifying‚ anticipating and satisfying consumer needs and wants profitably. CONSUMER * Consumers are the users of any product or service. They are also considered as the starting point of any business and also the survival of every business depends on
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LITERATURE REVIEW Consumers’ attitudes towards marketing activities are important from both a theoretical and a managerial standpoint (Gaski and Etzel 1986). As consumer attitudes significantly affect their behavioral responses to marketing activities‚ knowledge of consumers’ attitudes toward marketing has been used in economic forecast and found to be linked to several key macroeconomic variables (Chopin and Darrat 2000). Such information can also help devising effective strategies for companies
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