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    Case 3

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    Case 3: Ben & Jerry’s 1) Ben & Jerry’s has not been successful in fulfilling all three elements of its mission statement. Ben & Jerry’s has been successful in the element of “Product”; they have continued to make‚ distribute‚ and sell the finest quality super premium ice cream in a wide variety of flavors. Ben & Jerry’s has also been successful in the element of “Social”. Since 1985 Ben & Jerry’s has donated 7.5% of its pretax earnings to various social foundations and

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    Case Study ‘Blu-ray versus HD-DVD: A Standards Battle in High-Definition Video’ Discussion Questions 1. What factors do you think influenced whether (1) consumers‚ (2) retailers or (3) movie producers supported Blu-ray versus HD-DVD? Every party in this standards battle had its own reasons for chosing one standard over the other. For instance‚ the motives for movie producers to choose Blu-ray were completely different from the motives for consumers to choose Blu-ray. In our opinion‚ the

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    Case 3 LEADERSHIP STYLES AND MOTIVATION TO WORK Brako is a small manufacturing company that produces parts for the automobile industry. The company has several patents on parts that fit in the brake assembly of nearly all domestic and foreign cars. Each year‚ the company produces 3 million parts that it ships to assembly plants throughout the world. To produce the parts‚ Brako runs three shifts with about 40 workers on each shift. The supervisors for the three shifts (Art‚ Bob‚ and Carol) are experienced

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    “Qwikster” that Netflix gives to original online based DVD rental business (Wesley 6). Analysis Video on demand is new video streaming technology applying which depend on internet download and must be paid advance‚ subscription (Wesley 3). Netflix is the first company offering online subscription based DVD rental service and has been retained many loyal customers. Thus Netflix has technology advantage to run video on demand business. Blockbuster is a direct competitor to Netflix depending

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    Evaluate the various methods of recruiting in terms of whether they seem more like “open” or “targeted” recruiting‚ using the information in the book to help you make this decision. If some methods seem more “targeted‚” whom do you think they target? 3. For each division use the data tables provided in Appendix B to estimate how each method fares in terms of yields and costs. Provide a one-page summary of the essential results of the various data tables you have been provided. 4. Northern Oregon

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    1.) (Values in millions) Liquidity Current Ratio 2004 2003 2002 2001 DCM 1.6318 1.5176 1.8258 2.0946 Plastichem 1.3011 1.5230 1.4623 1.3094 Quick Ratio DCM 0.9900 0.9296 1.1136 1.5676 Plastichem 0.8599 1.1410 1.0385 0.8264 Cash Ratio DCM 0.0149 0.0553 0.0227 0.3919 Plastichem 0.0515 0.0761 0.0838 0.0226 Leverage Debt Ratio DCM 36.07% 38.54% 33.44% 22.50% Plastichem 83.45% 66.07% 66

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    information about a company’s liquidity and financial strength. To answer the question Jay is right to prepare a analysis on the two companies. The income statement shows that the DCM Company was popular in growth and profitability over Platichem. 3. DuPont analysis tells us that ROE is affected by three things: Operating efficiency‚ asset use efficiency‚ and financial leverage. The DuPont analysis is believed to measure assets at gross

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    TO: Trish Cooper and Carrie Schwinoff FROM: DATE: October 2‚ 2013 SUBJECT: Marketing Strategy for Zatswho Marketing research has shown that guerilla marketing campaigns can be highly effective at relatively low cost (Hutter & Hoffman‚ 2011). I have developed a guerilla marketing strategy for your company that will focus on logo placement and social media. The goal of this marketing strategy is to win over potential customers of your target market‚ which is parent of toddlers (Hutter & Hoffman

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    Case 3

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    Questions: Q1. Imagine your Bill. How would you explain to Mary the relationship between risk and return of individual stocks? Find Expected Return and Standard Deviation for each stock in the Ralph’s portfolio. As the risk increases the potential return increases as well. In order to get higher returns one needs to invest in riskier assets. In other words‚ risk is the probability of negative outcome and return is the compensation for this risk. Q2. Mary has no idea what Beta means and

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    Name________________Chris Vesta__________________________ Case_____________Wrap ItUp______________________ In the US health foods have been trendy in the past decade. It is no surprise that such Wrap It Up‚ a health food alternative to traditional greasy fast food was created in California. If necessity is the mother of invention then Shawn Jackson and Simon Sethi were needy graduate students looking to fill the void of healthy eating options in their lives. The two men out of desperation

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