"Ethics are the moral principles that govern decisions of a marketer" Essays and Research Papers

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    Socrates’ Moral Decision To Not Escape Was Socrates wise to stay in Athens to die? Examine firstly the context of the word wise ‚ Socrates wasn’t wise in the sense of preserving his own life as he stayed to die. He was encouraged and given the chance to escape by his friend Crito‚ but Socrates did not want to escape . Why? Socrates was a wise man. He believed in absolutes‚ and pursued the knowledge of man’s source of goodness and virtue. He believed that the repayment of evil with evil

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    to constantly make difficult decisions that often affect hundreds of millions of people. These decisions become even more plentiful and complicated when the U.S. is fighting a war. President Harry S. Truman was one such unlucky individual who had to step up and be the man to make the hard choices on what the U.S. was to do in the bloodiest war in history‚ World War II. He only held that position for the last six months of the war‚ but he had the toughest moral decision presented to any world leader

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    The Importance of Consumer Behavior to Marketers Abstract In this report‚ we are going to discus the importance of consumer behavior study‚ knowledge and understanding to marketers‚ and how it will have a positive impact on the organization growth and revenue. We are also‚ going to discuss the definition‚ types and the basic concepts in consumer behavior. The motives and the affecting factors will also be addressed in this report as well. A summary of the major points will be highlighted about

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    Consumer demands affect a company’s business decision in many cases. Fashion being so fast paced with many companies competing for the global dollars. Every company has cut prices which in turn has them searching for ways to reduce labor costs. Unfortunately the first thing companies do is outsource and turn to sweatshops for cheap fast labor in order to make a profit and to be competitive in the market. Different ethical perspectives guide ethical decision making in the right direction‚ wrong direction

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    1. Discuss the ethics of promotions and the ways how marketers could avoid or protect themselves against promotion snafu. Marketers need to follow the right guidelines in order to promote or advertise their products. For Malaysia‚ we had The Advertising Authority (ASA) that was established in 1977 to provide independent scrutiny of the then newly created selfregulatory system set up by the industry. Their main tasks are to promote and enforce high ethical standards in advertisements‚ to investigate

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    Are reason and emotion equally necessary in justifying moral decisions? Emotion and reason are two different ways of knowing but can both be used in the same situation. However‚ does one have a higher weighting than the other when it comes to making moral decisions? Using reason to make a knowledge claim or moral decision requires rationality and is justifiable‚ meaning that everyone would be able to understand the argument for it. Emotion on the other hand is usually simply a ‘gut feeling’

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    Morals vs Ethics and How They Dominate Our Arguments One major topic that appears in arguments is the argument of morals versus ethics. By definition‚ morals apply to an individual’s opinion of right and wrong. Ethics‚ however‚ are based on what a society perceives as right or wrong. Due to these two closely related issues‚ arguments can be hard to resolve due to different standpoints. For example‚ if someone believes that being attracted to another person of the same gender is morally wrong‚ they

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    concept of moral responsibility is critical in any functional society. Each person’s goal is to eventually reach a healthy and fulfilled life. Aristotle argues that we are responsible for our choices‚ therefore we are responsible for the character that is built from those choices. Aristotle states that we are responsible for the person that we are and eventually become. He also begins going into a portion of his argument where he states that children and animals make voluntary decisions‚ but are

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    on people and their economies. What theory of development is most applicable to the expansion of global markets to poor‚ low income‚ and indigenous communities? After reading the information in chapter 8 and the information in the article‚ “Marketers pursue the shallow pocketed”‚ it is my conclusion that the information being discussed in this article is a clear example of colonialism. As stated in the textbook‚ Colonialism tended to deprive a society not only of its wealth and freedom‚ but

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    Synthetic/fake CDO’s were created‚ which were not actually based on any mortgage or debt Some mortgages are good and some are bad Credit Default Swaps Banks betting against themselves‚ that they would crash When people leading the country do this and act moral it leads to financial crisis Toussant L’Ouverture Led a massive slave revolt in Haiti (end of 1700s) Announced on January 1‚ 1804 that Haiti would be a true democracy (including a constitution‚ president‚ cabinet‚ etc) This caused other countries

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