self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication campaign in overseas markets. Use examples. - Marcomm
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Ethics Case Study Catherine Bumgarner HCS/335 July 24‚ 2011 James Dockins Abstract Jerry McCall is a Licensed Practical Nurse in Dr William’s office. In addition to being an LPN‚ he is also trained as a medical assistant. Jerry is handling the phone calls for the receptionist while she is at lunch. One of Dr. William’s patients calls and asks for a refill on his prescription of valium. No one is in the office but Jerry. This paper will determine if Jerry’s medical training qualifies him
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Chapter 1—The Global Marketing Imperative TRUE/FALSE 1. International marketing is much more than the science and art of business; it includes economics‚ anthropology‚ cultural studies‚ geography‚ history‚ languages‚ jurisprudence‚ statistics‚ demographics‚ and many other fields. ANS: T PTS: 1 DIF: Moderate REF: p. 4 NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions 2. The major foundation of the international marketing process is
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Ethics Case Study HCS/335 November 26‚ 2012 Terry Matherne Ethics Case Study In the scenario Jerry McCall is Dr. Williams office assistant. Jerry has received training for a medical assistant and licensed practical Nurse. Although Jerry is handling the incoming calls while the receptionist is at lunch a patient of Dr. Williams had called in the office and stated that he needed two refill an antidepressant and Valium right away because he is leaving the airport within 30 minutes.
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Case Study of Ethics This case study of Ethics scenario comprised a medical occupational‚ Jerry McCall‚ who has been taught and trained as a licensed practical nurse (LPN) and a medical assistant who is in the office along because the switchboard operator is at lunch. Therefore‚ he is taking the calls and later discovered he is in a situation. A few minutes pass and Jerry received a call from one of his patient requesting for a refilled of medications such as‚ antidepressant‚ and Valium to be call
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Ethics case study Eron Carter HCS/ 335 September 17‚ 2014 Sherry Williams Dr. Williams assistant Jerry does have the training but does not have the ability to make a call for a patient because if he prescribed the wrong dosage amount then there will be in trouble with the patient and also with HIPAA. It will not be in the best interest of Jerry to make this call for Dr. Williams without making a call to Dr. Williams first. In order for this to happen without breaking any laws‚ Jerry needs to have
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Discussion Question 1. What are the basic goals of marketing? Are these goals relevant to global marketing? Answer: The basic goals of marketing are focusing the resources and objective of an organization on environmental opportunities and needs in order to satisfy customer wants and needs by offering the product and services. These goals are relevant to global marketing in every part of the world because every country have its needs and wants and managers need the goals as a guidelines to pursue
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Ethics Case Study February 28‚ 2011 NAME HERE Jerry’s medical training does not qualify him to issue the refill order. The patient’s physician is the one who needs to determine whether or not the patient should have a prescription of Valium issued for his flight or not. Jerry’s medical training does not qualify him to issue any prescription to any patient regardless of what it is and who it is for. If a patient’s prescription request was for control of high blood pressure that the patient
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Perspective ALGIN V. GULTIA COMA 107 CASE STUDY I. INTRODUCTION He was born on May 5‚ 1969 to Nicanor Tampipi Rellon‚ a teacher and retired Tagum Municipal Agriculturist and Lucia Antalan Lopez Rellon‚ retired public teacher. He finished Bachelor of Science in Education - Magna Cum Laude and MA in Education (Academic) at University of Mindanao‚ Master in Public Administration major in Government Administration at Ateneo de Davao and PhD in Development Studies (Academic). He is married to Sheeder
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Ethics Case Study Ronda Butman University of Phoenix Health Care Ethics and Social Responsibility HCS 335 Nicovich November 26‚ 2010 Ethics Case Study In today’s health care culture some individuals are presented to undertake unlawful medical actions based on personal guidance; however‚ ethical and legal issues effect one’s actions if he or she is not qualified to make such decisions. The case of Jerry McCall is an example of such a scenario in today’s health care environment.
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