Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Corporate Responsibility and Marketing Strategies Examine Apple’s current position on the company’s ethical and social responsibilities‚ and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. In addition to maximizing profits‚ one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because
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agreement * A legacy of giving and service * Giving time‚ talent‚ and business strengths to make stronger communities * Invest career development and well-being of our team * 5% of income is given back to the community Corporate Responsibility What Target Stands For: * A legacy of giving and service “Supporting communities through giving has always been a cornerstone of our business and a belief that guides so many of our decisions. Each year‚ we’ve given 5 percent of
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Preliminary Draft - Comments Welcome CORPORATE SOCIAL RESPONSIBILITY: DOING WELL BY DOING GOOD?* RAY FISMAN GEOFFREY HEAL VINAY B. NAIR# Abstract We provide a framework for analyzing corporate social responsibility (CSR). Our model of CSR in this paper has two important ingredients – CSR is at least in part a profit motivated decision; and different CSR activities are aimed at different audiences. We examine the implications of our framework using a ‘visible’ CSR index that captures
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Corporate Responsibility and Marketing Strategies Deanna Williams Dr. Antony Jacob Contemporary Business July 21‚ 2014 Social and ethical responsibility is how a company will use all its resources in a way that will benefit people and society not only physically but also socially. Social responsibility is defined as “The idea that businesses should not function amorally‚ but instead should contribute to the welfare of their communities”. Social responsibility covers not only shareholders but
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Running head: Erin Brockovich‚ Andersen v. Pacific Erin Brockovich Anderson‚ et al v. Pacific Gas & Electric Company‚ Superior Court for the County of San Bernardino‚ Barstow Division‚ File BCV 00300 (1993) Christine K. Horold Strayer University Abstract The movie Erin Brockovich (2000) depicts one of the most recognized cases of toxic tort cases in the United States. According to an article in Entertainment Editors “a toxic tort is a special type of personal injury lawsuit in which the
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Corporate Responsibility and Society June 13‚ 2013 While commuting home from work‚ you take a detour through a residential area to avoid a congested main artery. Because only a few drivers take the detour‚ it removes several minutes from your commuting time due to the light traffic. Is your action generalizable? I do believe that my actions would be generalizable; therefore it would not pass the generalization test. According to Hooker‚ the meaning of generalization test is that the reason
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------------------------------------------------- ALL THE PRESIDENT’S MEN & ERIN BROCKOVICH ------------------------------------------------- ------------------------------------------------- DATE: MAY 17‚ 2011 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Movies Review Erin Brockovich is a real – life story of a twice divorced mother of 3 who
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terminated him as a result of those past experiences and that by not firing him‚ they “negligently” caused the plaintiff’s injuries. All in all‚ the charges on the Cardinals were dropped even though Joe Greene was found guilty. ERIN BROCKOVICH In 1993‚ Erin Brockovich (Julia Roberts) is an unemployed single mother of three
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At the opening of the film we see Erin struggling: as a single mother‚ as a human being with potential‚ courage and individuality‚ and as a sexual being as well. Erin is a St. Joan of the white underclass‚ a Green Guerrilla‚ Mother Jones and Madonna all rolled into one. Unlike the image of second wave feminism which distanced itself from any robust sexuality it felt to be reductive at best or degrading at worst‚ Brockovich’s iconic status is post-"third wave" feminist‚ that is‚ eroticized‚ as it
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