GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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Introduction Corporate social responsibility is a concept that has been around for decades. It emerged as an issue when law makers‚ stakeholders‚ and the general public began focusing on ethical and responsible corporate behavior‚ also referred to as “corporate citizenship” (Carroll‚ A.‚ 1998). According to Carroll (1998)‚ there are four facets of corporate citizenship. These facets are: 1) corporates fulfilling their economic responsibilities and be profitable‚ 2) corporates obeying the law
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Corporate social responsibility – Milton Friedman versus Charles Handy Corporate social responsibility has been a controversy topic for many economists. Some think that a corporate does not have any social responsibility while others believe a corporate does have some social responsibility as it exists in the society and is using the resources of the society. Milton Friedman and Charles Handy are the two typical representatives for these two contrast ideas which are reflected through the two famous
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Page No. 1. Introduction 3 2. Corporate Social Responsibility -What is corporate social responsibility 4 -Some arguments for CSR 4 -Importance of CSR and its advantages 6 3. Blended Value 8 4. Social Auditing 8 5. Ethical Responsibility -What are ethics? 9 -Benefits of ethical responsibility 10 -Effects of ethical responsibility 10 -How can promote ethical behavior
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Corporate Social Responsibility Leslie Jackson OMM640 Business Ethics and Social Responsibility Instructor: Dr. Alan Swank October 7‚ 2012 Corporate Social Responsibility in Business Today Boatright (2009‚ pp 349) relates that Feuerstein’s pledge to continue paying his workers eventually cost them their jobs‚ and cost Feuerstein his company. Feuerstein’s commitment personifies a company’s responsibility to a community and workers. Corporate Social Responsibility (CSR) influences the local
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services. The society concerned more about the business ethic and environmental issues. Companies are expected to act virtuously nowadays. The ideas of Corporate Social Responsibility and Corporate Citizenship are spreading faster than ever before and become one of the hottest business models in the recent decades. “Corporate Social Responsibility (CSR)” is defined as “the commitment of business to contribute to sustainable economic development‚ working with employees‚ their families‚ the local community
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Corporate Social Responsibility Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes‚ (2) by contributing educational and social programs‚ and (3)
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Corporate Social Responsibility The different aspects of corporate social responsibility (CSR) have been the topic of considerable debate since the last decades of the twentieth century. Main factor for the increased interest on the part of stakeholders in this topic are the increased public awareness and interest in the corporate social responsibility following the Information Revolution. This essay will assess the dangers and benefits of the business ethics for most of the stakeholders – employees
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a. Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic‚ environmental and social imperatives (“Triple-Bottom-Line- Approach”)‚ while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction
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CO-OPERATE SOCIAL RESPONSIBILITY Social responsibility is an idea that has been of concern to mankind for many years. Over the last two decades‚ however‚ it has become of increasing concern to the business world. This has resulted in growing interaction between governments‚ businesses and society as a whole. In the past‚ businesses primarily concerned themselves with the economic results of their decisions. “Today‚ however‚ businesses must also reflect on the legal‚ ethical‚ moral and social consequences
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