"Environmental factors that affect global and domestic marketing decisions of coca cola" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Environmental Factors Paper For this final individual paper‚ I will use The Coca-Cola Company as my organization to identify the environmental factors that affect this company’s global and domestic marketing decisions. Addressed within this paper will be the high-level of domestic and global environmental factors that may have an impact on Coca-Cola’s marketing decisions and the impact of technology on the company’s marketing decisions as well. I will conclude this paper by analyzing the importance

    Premium

    • 987 Words
    • 4 Pages
    Good Essays
  • Better Essays

    An organization should always be careful when considering the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. These factors include; global economic interdependence alongside trade practices and agreements‚ demographics and their importance on top of physical infrastructure‚ cultural differences‚ social responsibilities

    Premium International trade World Trade Organization Coca-Cola

    • 1224 Words
    • 5 Pages
    Better Essays
  • Good Essays

    External Environmental Forces During the strategic marketing management process‚ there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends‚ economic and government trends‚ consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola‚ there are external forces

    Premium Coca-Cola Cola

    • 1002 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Global Marketing Management Introduction: Marketing- It means buying & selling (exchanging) of goods and services. It is a process of innovating new goods & services‚ promoting it and finally delivers to the ultimate customers and firms. It is a process of aiming the resources and motive of the firm on environmental factors. (Keegan & Schlegelmilch‚ 2001). Global Marketing: It is a process of planning and carrying on the trading activities across the different countries for exchanging of goods

    Premium Marketing Economics Globalization

    • 1875 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Coca-Cola and its Global Marketing Strategies Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages‚ colors‚ races‚ and countries. The Coca-Cola Company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta‚ Georgia‚ with many other locations around the country. The Company and its subsidiaries employ nearly 31‚000 people around the world. Syrups

    Premium Coca-Cola

    • 2881 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    Running head: CITIGROUP: GLOBAL AND DOMESTIC ENVIRONMENTAL FACTORS CitiGroup: Global and Domestic Environmental Factors - University of Phoenix MKT 421 Marketing Professor Smith March 1‚ 2009 Global and Domestic Environmental Factors Like any global organization doing business today; CitiGroup is feeling the pressure of an increasingly difficult business climate. Economic environmental factors caused by the mortgage crisis have taken their toll on Citi‚ both domestically and abroad

    Premium Subprime mortgage crisis Subprime lending

    • 1626 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Coca-Cola Marketing

    • 5926 Words
    • 24 Pages

    MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18

    Premium Coca-Cola

    • 5926 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Marketing and Coca Cola

    • 1504 Words
    • 7 Pages

    Coca Cola Coca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke‚ sprite‚ Fanta‚ Rc cola‚ Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world. The ’Coca-Cola’ brand has been adopted the strategy of global marketing. They are considering the whole world as single market place

    Premium Coca-Cola Marketing Soft drink

    • 1504 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Marketing and Coca-cola

    • 3459 Words
    • 14 Pages

    Number and Title: Marketing Principles (Unit 4) Unit Level: 4 Assignment Ref. Number: F/601/0556 Module Tutor: Raja Khan Email: raja@guildhall.ac Date Set: 25/05/2012 Learning Outcome The aim of this assignment is to measure the outcome of students’ learning in terms of knowledge acquired‚ understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and criteria (i.e. P‚M‚D): LO1: Understand the concept and process of marketing. LO2: Be able

    Premium Marketing

    • 3459 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Coca-Cola Marketing

    • 5075 Words
    • 21 Pages

    Product: Coca-Cola Business Name: The Coca-Cola Company Tagline: “Enjoy Coca-Cola” (2012) Table of Contents: Executive Summary I. External Environment Analysis -Definition of Industry -Macroenvironment * Demographic * Economic * Natural/Ecological * Technological * Political * Cultural/Sociological -Threats and Opportunities II. Analysis of Internal Environment -Overview of company -Microenvironment * Suppliers * Marketing Intermediaries

    Premium Coca-Cola

    • 5075 Words
    • 21 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50