Global Marketing Enviornment - Coca Cola
Global Marketing Management
Introduction:
Marketing- It means buying & selling (exchanging) of goods and services. It is a process of innovating new goods & services, promoting it and finally delivers to the ultimate customers and firms. It is a process of aiming the resources and motive of the firm on environmental factors. (Keegan & Schlegelmilch, 2001).
Global Marketing:
It is a process of planning and carrying on the trading activities across the different countries for exchanging of goods & services so as to satisfy the motive of the individual and the firm. (Czinkota & Ronkainen, 2007) The basic difference between the regular marketing & global marketing is the range of activities. The firm that runs its operations globally, it conducts its operations outside the home country. (Keegan & Green, 2005). The synchronization & incorporation of these marketing activities is carried out at the same time in multiple markets. (Keegan & Schlegelmilch, 2001).Every big firm has a dream to become a global company, to have a global image towards customers, an international trade. To enter into a foreign market the firm must think on market potential, product reliability, more cost required. If the firm is going for the global trade first time then it should deeply consider all the marketing environments. The firm should never neglect the global marketing environment otherwise the firm will always be in the problems.
Global Marketing Environment:
It is a difficult configuration of demands and constraints which the organization faces as it tries to face competition and grow. Global marketing environment consists of number of factors which controls the firm’s activities (Bradley, 2005).These factors makes obstacles for the firm to run its operations successfully and gainful relationship with the customers. In other words they are the factors which try to break the smooth flow of the operations.
There are two types of global marketing Environments: (1) Micro
Introduction:
Marketing- It means buying & selling (exchanging) of goods and services. It is a process of innovating new goods & services, promoting it and finally delivers to the ultimate customers and firms. It is a process of aiming the resources and motive of the firm on environmental factors. (Keegan & Schlegelmilch, 2001).
Global Marketing:
It is a process of planning and carrying on the trading activities across the different countries for exchanging of goods & services so as to satisfy the motive of the individual and the firm. (Czinkota & Ronkainen, 2007) The basic difference between the regular marketing & global marketing is the range of activities. The firm that runs its operations globally, it conducts its operations outside the home country. (Keegan & Green, 2005). The synchronization & incorporation of these marketing activities is carried out at the same time in multiple markets. (Keegan & Schlegelmilch, 2001).Every big firm has a dream to become a global company, to have a global image towards customers, an international trade. To enter into a foreign market the firm must think on market potential, product reliability, more cost required. If the firm is going for the global trade first time then it should deeply consider all the marketing environments. The firm should never neglect the global marketing environment otherwise the firm will always be in the problems.
Global Marketing Environment:
It is a difficult configuration of demands and constraints which the organization faces as it tries to face competition and grow. Global marketing environment consists of number of factors which controls the firm’s activities (Bradley, 2005).These factors makes obstacles for the firm to run its operations successfully and gainful relationship with the customers. In other words they are the factors which try to break the smooth flow of the operations.
There are two types of global marketing Environments: (1) Micro