OLIGOPOLY MARKET OF SOFT-DRINK INDUSTRY Submitted by: Priyanka (Student) Jaipuria Institute Of Management‚ Lucknow THE EXISTING DUOPOLY OLIGOPOLY Oligopoly is said to prevail when there are few firms or sellers in the market producing
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Introduction – Market structures and cases under study Definition - The interconnected characteristics of a market‚ such as the number and relative strength of buyers and sellers and degree of collusion among them‚ level and forms of competition‚ extent of product differentiation‚ and ease of entry into and exit from the market. Market structures under study are ones which are more pronounced than others in the real world i.e. ‘Monopolistic competition’ and ‘Oligopoly’. Very few markets in real
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1 Introduction Market is a particular products and services to be exchanged between a significant group of buyer and sellers for a price for market benefit. There are mainly two types of market. 1. Perfect or Pure Competition Market 2. Imperfect Competition Market a) Monopoly Market b) Oligopoly Market c) Monopolistic market d) Duopoly market e) Monopsony Market Among those markets we have chosen oligopoly market for our report. An oligopoly the domination of a market by a few firms
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The European Union Energy Policy: An Initiative in Progress Anna Rulska April 2006 I. Introduction In January 2006‚ Russia cut off supply of gas to Ukraine. The European Union (EU)‚ dependent on gas from Russia‚ delivered through Ukraine‚ realized the full extent of its vulnerability in the realm of energy security and a need‚ more pressing now than ever‚ for a common energy policy. Shortages of energy carry implications not only for domestic producers and consumers‚ but also for
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ROLL NUMBER : 028 SUBJECT: MICROECONOMICS TOPIC: COMPARATIVE ANALYSIS OF MARKET STRUCTURE DATE: 8TH NOVEMBER 2014 SR. NO TOPIC PAGE NO. 1 OLIGOPOLY 3 2 PERFECT COMPETITION 5 3 MONOPOLY 7 4 MONOPOLISTIC 9 5 COMPARISON 11 Oligopoly An Oligopoly is an industry dominated by a few firms‚ e.g. supermarkets‚ petrol‚ car industry etc. The main features of oligopoly: An industry which is dominated by a few firms. Interdependence of firms
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TV dilemma How to become an oligopoly firm in soft drink market? (source: "A new-age drink war starts as Soda Flops‚" Time‚ December 18‚ 2000 There are many soft drinks in the market‚ yet the main suppliers of popular soft drinks are only two: Coke and Pepsi. The soft drink market in America is a very big business with annual sales of $58 billion. Coke‚ with its patented Coca Cola drink‚ enjoys the dominant role in the soft drink market‚ and runner-up Pepsi is always challenging Coke for the
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Oligopoly is a market structure in which only a few sellers offer similar or identical products. It is an intermediate form of imperfect competition. OPEC is an epitome of Oligopoly. Features of Oligopoly: • Non Price Competition • Interdependent decision making • Entry Barriers If organizations behave in cooperative mode to mitigate the competitions amongst themselves it is called Collusion. When two or more organizations agree to set their outputs or prices to maintain monopoly it is called
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Oligopoly Characteristics Oligopoly is the main form of modern market structure. The term "oligopoly" is used to define a market in which there are few companies‚ some of which control a large share of the market. In the oligopoly industry some major companies compete among themselves and the introduction of new firms on this market is complicated‚ because of the presence of barriers to entry. Products manufactured by firms can be both homogeneous and/or differentiated. Homogeneous products have
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Pepsi‚ the world’s second-largest soft drink maker‚ launched a new marketing campaign at the beginning of the year‚ while No. 1 Coke launched its campaign three weeks later. Soda makers‚ who have seen their highest-profile products lose ground to energy drinks and pricey bottled water in recent years‚ are turning away from the lifestyle marketing that has dominated the soda wars. Now‚ they hope to draw customers back to the old favorites with a simple lure: they’re cheaper — or at least a better
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Executive Summary * Oligopoly * Definition * Oligopolistic competition * Characteristics of Oligopoly * Similarities & Differences between Monopoly & Oligopoly * Effects of Oligopolistic Competition * Models Defining Oligopoly * Dominant Firm Model * Cournot – nash Model * Bertrand Model * Kinked Demand Curve * Game Theory * Price and Non – Price Competition * Price Leadership * Worldwide examples of Oligopoly * Australia *
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