New Product Paper 9/28/2012 Marketing 310-J What is the product name? Describe the product. The product’s name is “Any-Access Card”. The card is built with a special tiny chip in it. Each chip has a special code‚ thus each card is different. The basic function of the card is people’s identity and a photo is required on the card. You could enter all your personal information into the system and it could be your driver’s license and passport. Also‚ it could be used as credit card‚ debit card
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Development of New Products and Services It involve bringing two separate elements into accord: customer satisfaction and technical feasibility. R&D Objectives: 1. The definition of the target market 2. The product’s concept 3. The benefits the product will deliver 4. How the product will be positioned in the market 5. The product’s features‚ attributes‚ design specifications and requirements Product Strategy Quality Function Deployment (QFD) Alternative managerial technique for product development
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Introducing the ESSENTIAL hair product series into the market To: Mr. David Lau From: Mimien Shuk Chong Poon 101463816 Smiley Suet Man Lee 100088596 of Class: 21909F-3B Date: 27 April 2012 Hong Kong Institute of Vocational Education (Tuen Mun) 1. Executive summary To survive in a highly competitive market‚ a new product must adopt effective strategies to get a foothold in the market. Facing those strong and mature competitors like Pantene and Rejoice‚ Essential has to put
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Strategy of Nokia for New Product Development Introduction Founded as a paper mill company in Finland back in 1865‚ Nokia has evolved into a diversified industrial company by merging with Finnish Rubber Works (establish in 1898) and Finnish Cable Works (establish in 1912) in 1967. Since then‚ the company has been known as Nokia Corporation and become the world largest mobile phone company. Eastern and western Europe are the main market until the liberalization of trade with former Soviet bloc
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separate the products on the basis of size using agarose gel electrophoresis in an emulation of DNA fingerprinting. The task‚ which was successfully carried out was to determine whether DNA from suspects A‚ B or C matches the sample of blood found at the murder scene (X). The process of PCR acts in the same way as DNA replication but is restricted to specific DNA samples of interest. By amplifying the necessary DNA sequence‚ this procedure is able to produce a usable DNA sample for agarose gel electrophoresis
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Here at American Interests United‚ we believe in great food products. AIU ’s marketing department has brought to our attention an opportunity to expand our market place internationally. The target country we will discuss is Puerto Rico. Puerto Rico is a commonwealth of the Unites States. All island residents are US citizens. The legal system is based on Spanish Civil Code and it ’s within the US Federal system of justice. The economy is encouraged by duty-free access to the US and by tax
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Setting up a new product at AirBaltic | Business Administration course work | | Laura Pärnasalu 2v1 | | April 2010 Table of Contents Introduction 2 Setting up a new product 3 Identifying and analyzing the gap for new business 3 Scanning for opportunity 5 Positioning the new venture 6 Analyzing the opportunity 8 Gaining commitment 9 Sustaining competitiveness 10 Air transport in tourism industry 11 AirBaltic introduction 12 History 12 Current AirBaltic fleet
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Agarose gel electrophoresis is a technique used in the laboratory to separate macromolecules such as nucleic acids and proteins. Electrophoresis can take a mixture of macromolecules of different molecular weights‚ shapes‚ and various electrical charges to determine all the various compounds in the mixture and allowing for further purification that can aid in details of individual elements of the mixture being studied. Agarose gel electrophoresis is a very important technique used in the field of
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same technology customer market with their products such as iOS‚ Windows Phone 7 and many more. To make sure Google’s business is in the market‚ Google needs to keep create and innovate their products so that customers are using Google products and keep their business in the market. TABLE OF CONTENTS INTRODUCTION Figure 1: Google Logo (Google‚ 2012) Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub
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Problem The Product Manager‚ Phoebe Masters‚ at Ms.-Tique Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel‚ including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore‚ the manager needs to decide if a test market is necessary to evaluate the new packaging. Strategic Issues Product Soft and Silky Shaving Gel (SSSG)‚ a women’s shaving product that contains moisturizers
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