Empress Luxury Lines 1) Analyze the ethical dilemma faced by Antonio. In this case study Antonio work in the Empress Luxury Lines and he faced dilemma regarding the ethic in the work place. Kevin Pfeiffer works as a computer technician and his roles to estimated damage due to recent thunderstorm. Antonio requested a computer systems upgrade ever since he assumed his post two years ago. Phil Bailey‚ who was Kevin Pfeiffer’s supervisor‚ orders Kevin to reports the estimate of damage. Kevin reports
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Caselet # 2 Case for Critical Analysis Empress Luxury Lines If Antonio Melendez decides to apply the utilitarian approach to decision making‚ the entire organization will benefit out of it but will only remain to its wrongdoings. They will get their insurance claim and continue with its company operations. On the other hand‚ there is no guarantee that the insurance company will not discover the fraud. What if it was discovered? It would result to a failure that he would never imagine. Should
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Antonio Kevin Pfeiffer‚ a computer technician employed by Empress Luxury Lines for the past two years‚ had provided a plan to upgrade the computer system. Unfortunately‚ the computer system was hit by a powerful thunderstorm wiping out connectivity on the popular cruise liner. When Kevin investigated the damage he realized the underground wires and computer circuits could be repaired for roughly $15‚000. His Supervisor at Empress Luxury Lines‚ Phil Bailey made a phone call which in turn presented
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interested in organizational targets‚ to promote the interpersonal relationships and cooperation. 3. If Antonio or Kevin were fired because they reported Empress’s fraud‚ would they be justified in removing all traces of their employment at the cruise line from their resumes so they don’t have to explain to a prospective employer why they were fired? Why or why not? I think that if I was fired from the company I would chose to not kept the real situation on my resume‚ or maybe just avoid my time
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To provide background regarding the Empress Luxury Lines case‚ in the case Kevin Pfeiffer‚ a computer technician initially told Antonio Melendez that it appeared that top management found a way to fund the computer system upgrade that he requested two years prior. The beginning of this originated from problems incurred with the computer system when it was hit by a power surge from fierce thunderstorms from the night before. When this occurred‚ Phil Bailey‚ who was Kevin Pfeiffer’s supervisor was
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Empress Luxury Lines Antonio’s Ethical Dilemma In this case study‚ Empress Luxury Line’s manager Antonio Melendez faces an ethical dilemma which many managers have experienced in the corporate setting. Callahan (1990) supports this theory: Fifty-eight percent of the respondents to a recent poll believe that the ethical standards of American business executives are only fair or poor. The public outcry about business ethics is paralleled in legal journals. At the same time‚ an employee who is
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are continuously launched into the luxury perfume market each year. DKNY’s recent addition to the perfume market is DKNY Pure. As a competitor intending to introduce a similar product into the luxury fashion brand perfume market‚ consumer behaviour has important implications for the design of a successful marketing strategy. This paper will outline which key factors marketers should attempt to influence in the design of a marketing strategy to introduce a new luxury brand perfume to the market. Through
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Luxury & Design Based Strategies Lecture 1: Introduction‚ Luxury and Design-based industries‚ products and services‚ approaches and specificities Luxury attributes Comes from inspiration Has a strong human component Creates emotions Has a tradition‚ history‚ heritage Quality more than quantity Rare‚ unique‚ exclusive Sophisticated Based on rarity of the offer/ scarcity Multisensory Strong esthetic/ beauty component Finesse of craftsmanship‚ precious materials and ingredients Luxury
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LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002‚ Moet Hennessy Louis Vuitton was the world’s largest luxury products company‚ enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine‚ champagne‚ fashion‚ jewelry‚ and perfume. Upon entrance of this luxury product industry‚ LVMH was aware that they produced products that nobody needed‚ but that were desired by millions across the world. This desire in some way fulfills a fantasy
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Luxury Brand Strategy of Louis Vuitton Shin’ya NAGASAWA* * Graduate School of Commerce‚ Waseda University Tokyo‚ Japan‚ nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and principles of
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