Summer Internship Report On Positioning Arvind Knitted Fabric In The US Brand Market REPORT Submitted To: MBA Office‚ IMNU Under partial fulfillment of Post graduate program in management (2011-12) Submitted By: PRIYANKA SINGH MBA – FT (2nd Year) Roll No. - 101136 Institute of Management Nirma University 1 Student Name: Roll No: PRIYANKA SINGH 101136 30th June‚ 2011 Date of Submission: Organization Name: Address: ARVIND LIMITED Santej Road‚ Tal Kalol‚ Distt- Gandhinagar-
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SHANGHAI TANG: THE FIRST GLOBAL CHINESE LUXURY BRAND? When he created Shanghai Tang in 1994‚ Hong Kong businessman David Tang intended to launch Chinaís first bona-fide luxury brand. The idea was ìto create the first global Chinese lifestyle brand by revitalising Chinese designsóinterweaving traditional Chinese culture with the dynamism of the 21st centuryî.1 In the first few years‚ Tangís flamboyant‚ cross-cultural style and ties to international celebrities fuelled the buzz surrounding the label
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trademark‚ by the licensee‚ specified in the terms of the contract. We know two different types of licensing based in the use of common trademarks or famous trademarks. The Licensing in fashion industries is based in the use of famous brands such us Armani‚ Dolce & Gabbana‚ Prada and other maisons. A license under intellectual property has several components such us: → Term → Auditing: quality control monitoring → Advertising and other costs connected to promotion → Exclusivity → Termination:
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Compare Burberry’s market position relative to that of its competitors including Polo‚ Coach‚ Armani and Gucci. Is Burberry’s competitive position sustainable over long term? Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion
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(Wikipedia) Leading brands use Instagram as their marketing channel. Many firms like Hieneken‚ Oreo‚ Special K and Armani used Instagram as their platform to campaign for their products. By posting innovative and attractive photos of their brands‚ more and more people follow their brands on Instagram and become fans of these brands. The luxury brand Giorgio Armani‚ in order to launch its new perfume Si ‚ came up with a very smart and innovative way of social media campaigning. They paired up with famous
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the elderly who live in villages but rarely anyone living in towns and in the city. At school you can see that every youth will be dressing fashion according to other societies of the foreign. Now a day’s young girls and boys only speak about Emporio Armani and E- hardy. At stores you can see that there are only important clothing brands on sale of which the designers are foreign and very famous. Music plays an important role for a young adult because that is the way they identify themselves.
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In today’s constantly changing society‚ more and more people are becoming more materialistic. This is particularly so in the cities and more urbanized areas. Take America as an example. Compared with three or four decades ago‚ Americans today are very much more materialistic. Materialism is usually more apparent in cities because in the cities‚ people are constantly exposed to new inventions that make life easier. These new inventions often come with a hefty price tag attached to them‚ simply because
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by John Berger‚ a article in a website‚ eurozine to prove my points and images from a female magazine ’Marie Claire’‚ two perfume adverts from ’Gucci premiere’ and ’Armani code’ also image from a movie ’Sex and the city’ to explain my opinions. Firstly. I am using two perfume adverts from a female magazine‚ Marie Claire. One is from Gucci‚ and the other one is from Armani‚ as Marie Claire are a magazine targeted on women‚ therefore adverts they used are for women‚ as ’men act and women appear
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different stakeholders 3 1.3 Responsibilities of Armani and the strategies employed to meet them 4 LO 02: Understand the nature of the national environment in which businesses operate 5 2.1 Economic systems in allocating resources effectively 5 2.2 Impact of fiscal and monetary policy on business organizations and their activities in the UK 6 2.3 Evaluation of the impact of competition policy and other regulatory mechanisms on the activities of Armani 6 LO 03: Understand the behavior of organizations
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Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially‚ Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company‚ Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe
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