Market segmentation in hospitality research: no longer a sequential process John T. Bowen William F. Harrah College of Hotel Administration‚ University of Nevada‚ Las Vegas‚ USA Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research‚ deeper examination of segments‚ identification of difference
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Emerging Business Environment in Nepal Starting from the basic concept‚ we’ve grown up studying that Nepal is a landlocked country. The key to this very country is held by India and China since the antecedent times; two countries that have a firm grip on Industrialization and development from its known history. Once upon a time‚ they were the only ones who held the key to open up a gate of economic benefits. However‚ upon the beneficial regards of emerging resources‚ Nepal itself held its key to
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SAFETY AND SECURITY SYSTEMS IN HOSPITALITY INDUSTRY: Prof. Dr. JSI Prasad FIRE‚ PREVENTION AND PROTECTION: Fire Precautions: Fires in hotel and catering establishments are common and all too often can result in injury to the employee and in serious cases either injury or loss of life to employees and customers. Fire Prevention: In dealing with this subject it is necessary to realize that it falls into two separate categories : a. Fire Prevention b. Fire
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Review of related literature According to Pizam’s article (1982)‚ the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry‚ its contribution to employment is not only restricted to the area or country but it also provides those jobs to women‚ youngsters‚ unskilled‚ minorities and the socially
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Commercial hospitality is just extension of hospitality in the home. Do you agree? Hospitality is a difficult concept to define; numerous authors suggest it is both a social and commercial activity (Lugosi 2008). Nevertheless it’s important to highlight a dominant theme in accepted definitions of hospitality. Brotherton (1999) defined hospitality as “a contemporaneous human exchange‚ which is voluntarily entered into‚ and designed to enhance the mutual well-being of the parties concerned through
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Skills and Competencies Needed for the Hong Kong Hotel Industry: The Perspective of the Hotel Human Resources Manager Benny Chan Marianne Coleman ABSTRACT. The tourism industry is one of the main sources of income to Hong Kong. If qualified employees provide better service‚ Hong Kong can potentially attract even more visitors. The training of new recruits and existing staff is therefore vital‚ but views on the value and the type of training vary amongst the stakeholders. This study of
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8. three main types of hospitality operation: Johnston has proposed the concept of three main types of hospitality (industry) operations based on the hospitality exchange process: product processing operations‚ customer processing operations and information processing operations. Most activities are a combination of all three‚ albeit in different proportions. An accommodation operation is for example predominantly a customer processing operation‚ with very little product and information processing
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scenario has the following staffing issues: 1. Recruitment of new Staff Since there is addition of a Porter service‚ room service operations‚ new banqueting suits‚ an a la carte restaurant and a leisure club. So recruitment and training of new staff is a must 2. Training of new and old staff The training of new staff those are recruited and the old staff is very much essential to update them with the latest methodologies of the hospitality operations and this is very important
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Gerald & David Tse (2008)‚ "Adaptation of International Marketing Strategy Components‚Competitive Advantage and Firm performance: A Study of Hong Kong Exporters‚" Journal of International Marketing. Alexander‚ Nicolas and Marcelo Lira e Silva (2002)‚ "Emerging markets and the Internationalization of retailing: the Brazilian experience‚" International Journal of Retail & Distribution Management. Websites-www.indiainbusiness.nic.in. www.google.comwww.marketingtecher.com
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Emerging Healthcare Technology Presentation HIPAA: Protecting the Privacy of Patients How important is it for you to keep your medical records private? Many people don’t realize how easily accessible their medical records are‚ or perhaps it is just assumed that what goes on between a doctor and a patient stays between a doctor and a patient. Well‚ you know what they say about assuming. In actuality‚ your medical records can probably be accessed by any employee at your
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