strong rate of growth from the current financial position that eHarmony is in. The growth objective for eHarmony is to grow steadily to about 3% per year through the end of 2016. In fact‚ revenue has slowed from 70% in 2006 to suddenly only 10% by 2008. eHarmony is a privately held company‚ so unlike Match.com‚ which is publicly owned they do not have to release any public financial statements. However‚ it is estimated that eHarmony earned about $250 million in revenue last year and has about 13
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Strategic Analysis of eHarmony ------------------------------------------------- CONTENTS EXECUTIVE SUMMARY 4 ANALYSIS & EVALUATION: 4 EXTERNAL ANALYSIS: 4 ECONOMY: 4 DEMOGRAPHICS: 4 INCOME DISTRIBUTION: 4 ETNIC MIX: 5 GEOGRAPHIC DISTRIBUTION: 5 AGE STRUCTURE: 5 SOCIAL AND CULTURAL TRENDS: 5 GLOBILIZATION: 5 TECHNOLOGICAL TRENDS: 5 GOVERNMENT INTERVENTION: 6 BUSINESS TRENDS: 6 MICRO LEVEL ANALYSIS: 6 BUSINESS CYCLE: 6 MAJOR PLAYERS IN THE INDUSTRY: 7 DIRECT
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Daniel Penetar Professor Cummings MGT 509: Business Policy 28 June 2015 E-Harmony Case Should dating be primarily a search or an experience (as defined in Economic terms)? What are the pros and cons of each? Dating has been one of the most ever changing forms of communication in the past fifty years. In the past it was commonly for most woman to marry around the age of 22! While times have dramatically changed‚ so has the dating industry. The introduction of the Internet in the early 1990s brought
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| eHarmony Case Analysis | | | | | | Background and Facts: * eHarmony founded by Dr. Clark Warren and his son-in-law‚ Greg Forgatch‚ in 1998 * Officially launched in 2000 * First radio commercial in 2002 * First TV commercial in 2003 * They target serious relationship and marriage-minded individuals‚ offering a unique match-making product * They offer a tightly integrated system that encompasses a Personality Profile‚ which feeds into a patented matching
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eHarmony SWOT Analysis * Strengths * Well-defined competitive space (Marriage-Minded Singles)‚ Long-term compatability * Endorsed by Christian organizations * Able to convert active members to paying members 3 times as effectively than competitors * Distinguished by Personality profile and patented matching algorithm * Extensive Relationship questionnaire * Selective pool of singles (declinesd to sell memberships to at least 1 million people) *
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Pushlaka Raman February 16‚ 2012 SWOT analysis/Competitive advantage In 2007 eHarmony was faced with four options concerning the future of the company; defending their superior position‚ opening up the site to casual daters‚ starting a new business venture‚ or geographic expansion. In order to understand what made them successful‚ a SWOT was conducted to analyze both the internal and external environments. Strengths Everyone has seen an eHarmony commercial on television and most can tell
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be hard to search through the noise to find an actual match—not to mention that there can be liars‚ frauds‚ and other undesirable people on the other side of the network). To examine the attractiveness of the industry structure‚ a five forces analysis will offer us insight. First‚ we can consider buyers’ power. In this case buyers (prospective daters) do have some power in that there are a plethora of other options online (from Match to free sites)‚ as well as any number of venues in the real
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eHarmony Industry Analysis eHarmony is an online dating site‚ allowing people with similar values to find each other‚ by using detailed analysis and guided communication. The unique value proposition comes from the extensive relationship questionaire‚ matching system and guided communication between parties. As the founder of eHarmony‚ Dr. Warren‚ states‚ with those capabilities‚ their aim is to change the world (1). We will analyze the industry of eHarmony. For the analysis we will uses five
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a large overseas market‚ which is an advantage over eHarmony. In 2006‚ Match launched Chemistry to compete on a better level with eHarmony‚ because the fact that Match focuses on short to medium-term relationships makes it harder for them to become a serious competitor to eHarmony. Match realized that consumers who were looking for serious relationships were more likely to pay for memberships. A major distinction between Chemistry and eHarmony
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eHarmony Memo Given the October 2007 conditions‚ it is imperative that eHarmony expands their membership to those interested in medium-term relationships. Its unique matching algorithm‚ central to its integrated system‚ represents significant differentiation among the competition. Welcoming members who are not specifically marriage-oriented can‚ in fact‚ strengthen its position of “serious” relationships within the personals industry. In addition‚ it is a key moment in the industry history‚ and
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