To examine the attractiveness of the industry structure, a five forces analysis will offer us insight. First, we can consider buyers’ power. In this case buyers (prospective daters) do have some power in that there are a plethora of other options online (from Match to free sites), as well as any number of venues in the real world. However, since they are individual consumers, they do not have scale power and must accept prices. Further, there is an overall opinion that meeting the right person is very hard, and thus there is a significant willingness to pay for a quality service.
Second, looking at the competitiveness of rivals, it is clear... [continues]
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