Obesity has become an increasing problem since the 1970s - 1980s. Every person in the United States – men and women, young and old, white or back – has become exposed to the influences of obesity. The big concern is that children and young adults are beginning to follow in the footsteps of “bi...
The objective of this assignment is to develop an environment analysis research designed to identify preferred location, potential target markets, competitors’ analysis, and its feasibility and success of “Beautiful Stranger” fast food restaurant.
2. Business Characterist...
Research topics in business and Management
1. A comparative study on application of advertising through cell phone framework among various types of goods and services
2. Market entry strategy in an emerging market using Country of Origin information
3. Impact of brand awaren...
The Pricing Strategies of Fast Foods vs. Restaurants
Dateesha L. Cavin
28 April 2011
This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they p...
Fast-Food Marketing and Children’s Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample
Sonya A. Grier, Janell Mensinger, Shirley H. Huang, Shiriki K. Kumanyika, and Nicolas Stettler
Fast-food marketing to children is considered a contributor to childhood obesit...
Food Marketing and Childhood Obesity
Integrated Marketing Communications
Dr. Yaniv Gvili
June 6, 2012
Tom Di Capua
Marketing fast food to children has been associated with the growing rate of childhood obesity and has been a serious concern for pu...
Many feel that the fast food industry is providing a valuable service by catering to consumer needs; that it is inexpensive and easily accessible. For people who don't have time to prepare meals, for households in which both parents work, there's no question it provides a service. But all of this fo...
Fast Food Nation Essay
"A nation's diet can be more revealing than its art or literature." (p.3) Eric Schlossers book Fast Food Nation is not only an expose of the fast food industry but also shows how the fast food industry has shaped and defined society in America and other nations as the f...
Fast Food Nation: An Appetite for Litigation
US Lawyer John Banzhaf Was the First to Sue the Tobacco Companies in the mid-Sixties. Now He Wants to Prosecute the Junk-Food Industry for Making Americans Obese
by Andrew Gumbel
John Banzhaf likes to pose this challenge to students who enroll...
Marketing Dissertation B&Q’s Marketing Strategies
An adaptation of B&Q’s marketing strategies in the Chinese home improvement market?
This dissertation is submitted in part fulfilment of the MA in Marketing.
Statement of Originality .....................................
What constitutes good customer service and makes a company in the fast food industry indispensable?
Fast food restaurants has offered a convenience to consumers for years. From the opening of the first McDonald’s in Illinois on April 15, 1955, to today where many fast food chain restaurants hav...
Market and environmental analysis of McDonalds Corp – 2003.
Market and environmental analysis is an essential part of an organization’s External Analysis.
The main objectives of a market analysis are;
a) To determine how attractive a market is.
b) To understand the dynamics of the marke...
Obesity is an ongoing problem throughout the United States. Americans eat a lot of fast food these days and are accustomed to the convenience and taste of fast food. Fast food restaurants are still offering the same unhealthy food with some rational changes throughout their menu. Parents m...
SUBWAY: An Introduction
The Subway brand was started in the summer of 1965 in Bridgeport, Conneticut. It was the brainchild of 17-year old Fred DeLuca and his family friend Dr. Peter Buck, with its purpose being to earn money for Fred’s college tuition. With a $1,000 loan from Dr. Buck, Fred op...
“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction”
Faculty of Management Studies, Gurukul Kangri University,
Table Of Contents:-
McDonald Marketing Case Study
7.1. A brief history
McDonald’s grew quickly to become the world’s largest fast-feeder, It is more than 31,000 restaurant worldwide now serve 47 million customer each day, racking up sales of more than $50 billion annually. Furthermore, in...
It is no question that the fast food industry has become one of the biggest epidemics to strike America. A person would find it nearly impossible to go anywhere in the United States today without seeing a billboard, bus stop or building with the name of a giant fast food company plastered to it. W...
Table of Contents
1. Executive Summary
3. Industrial Analyis
Substitutes and compliments
4. Limitations and extensions of porters five forces
5. value net