• Feasibility Report for a Fast Food Restaurant
    of restaurants in Nigeria. Since then a number of other operators have graced the fast food restaurant industry stage. Presently, it is one of the fastest growing sectors of the Nigerian economy and it would not be out of place to say that there is already a fast food craze in Nigeria, and this is...
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  • Marketing Pizza Hut in Nigeria
    promotional strategies can be followed such as online platforms and other beneficial schemes in order to help the business to get a rapid fame and vast customer circle. Hence through continuous marketing plans and strategies, we can extent the label of our fast food joint around the nation and generate...
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  • International Journal of Marketing Studies
    generation. In view of this, we recommended that the government should strengthen the Nifa and NOTAP toward effective and efficient regulations and that more foreign fast food should take advantage of the Nigeria marketing environment to boost competition. Keywords: Franchising, FDI, Local market...
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  • Strategic Management
    ……………....................................................................... 7 7. References………….............................................................................. 8 INTRODUCTION McDonald’s corporation is the world’s largest chain of hamburger fast food restaurants, serving more than 58 million...
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  • Yum! Brands Competitive Positioning
    American fast food market has most restaurant chains turning to global expansion for revenue growth (weight = 14). While KFC operates 5,200 restaurants in the Unites States and more than 15,000 restaurants internationally, McDonalds has a much larger presence both domestically and internationally, with...
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  • Mrjk
    will catch on, except perhaps in the fast food restaurant industry. Relationship Marketing In marketing, due to its goal in serving customers to achieve profits, research on relationship marketing has been one of the major centers of attention. This is where a business focues on the long term...
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  • Globalization marketing
    procedures. This is a global practice and is one of the distinguishing features of McDonald’s as a fast-food restaurant. Place McDonald’s currently has over 24,500 restaurants in 116 countries across the world. McDonald’s continues to focus on managing capital outlays more effectively through prudent...
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  • Bus 508
    longer than your typical fast food restaurant but Five Guys’ has set a precedent in that they are sacrificing the time in which they prepare for quality and this philosophy is what delivers customer satisfaction. Original Values Some of the original values of the company are simple in that they...
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  • KFC-final
    affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also...
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  • Eickel
    , Restaurants, Cafes including Fast food outlets, cuisine Restaurants etc. 5. Mobile Carts (mechanized and non- mechanized 6. Entertainment Zones. 7. Agencies Consumption: In the United States, an average person drinks 412 ounce drinks or 3296 ounces of Coke per year. This calculates to 39964 calories...
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  • Starbucks
    issues related with fast food (Menu Trends in Quickservice Restaurants, 2004). McDonald’s used this trend in order to redesign its product offer, heading towards a new image of offering “healthy fast food” (Walters & Rainbird, 2007, pp 187-191). Since Starbucks pastries offerings are not...
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  • Product Mix
    individual products in the line on the basis of marketing strategies recommended by product managers. Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager...
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  • Gno Broiler Production in Nassarawa, Nigeria
    SUMMARY Our target markets will be wholesalers, fast food operators and restaurants within the Abuja metropolis. The idea is to focus mainly on this type of consumer/buyers at the start of our operation and much later have a sales outlet where individuals can also make their purchases. MARKET...
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  • Global Culture
    tradition, a successful McDonald’s advertising strategy promoted birthday parties at their restaurants. Fairly is a good deal for families; however a society still consequence from a overseas multinational. By serving its soft drinks in India, the company is disturbing the tea tradition in India...
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  • Mc Donalds
    entire research report in order to arrive at a comprehensive and holistic understanding of the global marketing strategies followed by McDonalds and thereby provide few recommendations. Environmental Analysis The Global Fast Food Industry The fast food business has become ever more...
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  • Khawar
    Management at McDonald’s Introduction McDonald’s is a company which has a colorful history and developed the culture associated with the Fast Food Chain today. In 1937, the McDonald’s brother Richard and Maurice opened the first McDonald’s restaurants in America; it was a...
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  • The-Role-of-Small-Scale-Industry-in-Nigeria
    several shop locations all in the same city or metropolitan areas. There are many enterprises in Nigeria categorized as small business. Most of them are in the commercial sector and there is also a trend now towards the service industry hotels, restaurants, fast foods, etc. Marketing Problems of...
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  • Gfdhfgjklkmjiunkbfvtytg
    Nigeria categorized as small business. Most of them are in the commercial sector and there is also a trend now towards the service industry hotels, restaurants, fast foods, etc. 5. Marketing Problems of Small Business Enterprises One of the major marketing problems facing small business enterprises...
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  • Time Management
    industry and does it have a direct effect on consumer brand recall? An investigation into brand domain with GAP in UK Examine and determine how effective Tesco’s advertising and relationship marketing strategies have been in the United Kingdom An analysis of visual techniques employed to sell...
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  • Business Proposal
    a prominent fast food restaurant in Nigeria, he spent 7 years with the company and rose to the position of Manager- food & Beverages, he left just food limited to join occasions and event as an event manger, he spent 5 years before he left to join Walking tall Events center. Femi is the founding...
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