"Effective Marketing Strategies For Fast Food Restaurants In Nigeria" Essays and Research Papers

  • Effective Marketing Strategies For Fast Food Restaurants In Nigeria

    The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active, modern day lives. Today, many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities...

    Burger King, Fast food, Fast food restaurant 2195  Words | 6  Pages

  • Fast Food Restaurant

    The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Africa, the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun...

    Burger King, Fast casual restaurant, Fast food 1305  Words | 5  Pages

  • Fast Food Restaurants Marketing Strategies Effects on Childhood and Adolescent Obesity

    participated in the survey – 3,151 third grade students. The survey found that 34 percent were overweight or obese (Childhood Obesity in New Hampshire 2008-2009, 2010, para. 1). Obesity can have a lot of possible causes: a combination of excessive food energy intake and a lack of physical exercise is a common explanation for most cases along with an individual’s genetics, medical reasons or illness. Children are slowly creeping up the obesity ladder due to the lack of exercising and playing of video...

    Childhood, Childhood obesity, Diabetes mellitus 2562  Words | 6  Pages

  • FAST FOOD RESTAURANT

    FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response...

    Chain store, Chicken, Fast food 428  Words | 5  Pages

  • The Causes for the Popularity of Fast Food Restaurants

    4, 2013 The Causes for the Popularity of Fast Food Restaurants Brainstorming ~Modernization has come a long way. Many things evolve with it. This evolutionary process causes people to remain busy all through the rest part of the day. ~ The busy schedule leaves not time for making food either for breakfast, lunch, or dinner. ~ Restaurants offering fast foods. ~This problem triggered the popularity and rise of fast food restaurants. ~Fast food has never been an issue in the past since people...

    Customer, Customer service, Fast food restaurant 1294  Words | 4  Pages

  • Kfc - the Best Fast-Food Restaurant

    famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around...

    Brand, Fast food, Fast food restaurant 1121  Words | 4  Pages

  • Effective Strategies in a Succesful Fastfood Restaurant

    of Science in Hospitality Management APPROVAL SHEET This Research project /Hospitality Research Thesis Writing/dissertation entitled: * FACTORS THAT AFFECTS QUALITY SERVICE IN FAST FOOD RESTAURANT * FACTORS THAT AFFECTS QUALITY SERVICE IN CUSTOMER LOYALTY TO THEIR PREFERRED FAST FOOD RESTAURANT was prepared and submitted by a group in a partial fulfillment of the requirements for the degree of Bachelor in Science to Hospitality Management, has been examined and is recommended for...

    Fast food restaurant 1118  Words | 5  Pages

  • Fast Food Restaurants in America

     Fast Food Restaurants in America are Contributing to Obesity Fast Food Restaurants in America are contributing to Obesity In 2009, 34% of Americans are overweight or obese; at this rate, 43% of Americans will be considered overweight or obese by the year 2018. (Hellmich, 2009) By definition, a person is considered to be overweight if they have a Body Mass Index (BMI) in excess of 25 or more, while a person is considered to be obese if their BMI is over 30. What is contributing to...

    Body shape, Childhood obesity, Diabetes mellitus 962  Words | 3  Pages

  • Nordsee - the Different Fast Food Restaurant

    Nordsee – The Different Fast- Food Restaurant (Case Study for Marketing Course) [pic] MK 300 Michaela Ouzka F03 B April 27, 2005 Summarizing the Facts: As Slovakia becomes an integrated European country, it is increasingly involved in globalization. As a result, many foreign citizens, Slovak business people, and professionals come especially to Bratislava for investment or for other reasons and obviously, as they spend more time in town, there is a higher demand for good quality...

    Burger King, Eastern Europe, Fast casual restaurant 1239  Words | 5  Pages

  • Marketing Plan of Launching a Fast Food

    Title: Marketing plan of launching a Fast Food chain by AFBL. Table of Content Profile of AFBLCurrent ProjectName of ProductMission & Vision Target Marketing StrategiesMarketing Mix 4P’s Budgeting Conclusion | 1111-2223-455 | Profile of AFBL: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth...

    Marketing, Marketing mix, Marketing plan 1482  Words | 6  Pages

  • Fast Food Restaurant: Mcdonald’s

    Operations Management Case 1: FAST FOOD 14-03-2011 Hussein El-Ratel Questions 1) How are in-store orders taken? 2) Are the hamburgers prepared to order, or are they prepared ahead of time and delivered from a storage bin? 3) How are special orders handled? 4) How are the hamburgers cooked? 5) How are the hamburgers assembled? 6) Is a microwave oven used in the process? 7) How are other common items, such as French fries and drinks, handled? 8) How long (time) does the process...

    Burger King, Fast food, French fries 866  Words | 3  Pages

  • Benefits of Fast Food Restaurants

    English 22 J. Wharton Benefits of Fast Food Restaurants In the United States, the popularity of fast food restaurants is growing every day. Now days, people can buy a whole meal in fast food restaurants for between 6 to 7 dollars. People consider that fast food restaurants make their life easy and uncomplicated. For instance, if two parents was both working late and their kids was home with dinner not cooked, they could stop at any fast food restaurants to order food for dinner before heading home...

    Breakfast, Dinner, Fast food restaurant 871  Words | 3  Pages

  • Thesis in Fast Food Industry

    Study: Factors Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of...

    Business, Factor analysis, Fast food 1958  Words | 6  Pages

  • Fast Food Restaurant

    re-assess its competitive strategies. Competitive rivalry According to Porter’s Five Forces Model, if entry into a market is easy then rivalry is likely to be high. Considering McDonald’s competitive rivalry, there is intense competition in fast food industry that many small fast food businesses fight with each other to improve their customer base. This makes a competition the major focus between businesses. Although, McDonald’s, with more than 32,000 local restaurants serving more than 60 million...

    Burger King, Fast food, Fast food restaurant 2061  Words | 6  Pages

  • Causes for the Popularity of Fast Food Restaurants

    "Explain the causes for the popularity of fast food restaurants" In this modern lifestyle the popularity of fast food restaurants are growing every day. Fast food restaurants have appeared in large quantities all over the world and these restaurants have become more popular, because fast food can be prepared and served very fast. Jessica Williams (2007, p. 216) finds that “Fast food restaurants were firstly appeared in Unites States in the 1940s. Today there are hundreds of thousands of them...

    Eating, Fast food, Fast Food Nation 1088  Words | 3  Pages

  • Marketing Strategy implement by Max's Restaurant to attract customers

    THE PROBLEM AND ITS BACKGROUND Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (http://heidicohen.com/marketing-definition/) According to Dr. Philip Kotler, marketing defines as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires...

    Foodservice, Marketing, Marketing strategy 940  Words | 4  Pages

  • Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant

    Consumer Purchase Intention At Traditional Restaurant And Fast Food Restaurant Wan Zawiyah Wan Halim, Abu Bakar Hamed, Universiti Utara Malaysia Abstract Remarkably little has been written on consumer purchase intention in the context of Malaysian restaurant industry milieu. The objective of this study is to examine correlation between consumer attitude, satisfaction, loyalty, and purchase intention at traditional restaurant and fast food restaurant. The results indicate that consumer loyalty was...

    Correlation and dependence, Fast casual restaurant, Fast food 2035  Words | 7  Pages

  • Fast Food Marketing Research

    1.0 Introduction Fast food restaurants are playing an important role for people who are seeking for great value, cheaper price and within the shortest period of time. However, ingredients for fast food are usually cooked by using cheap industrial oils, usually deep fried or re-heated in a microwave. All these methods keep the overheads down and the preparation costs to a minimum, ensuring that the food can be sold at rock bottom prices, while the outlets still manage to make a hefty profit. This...

    Burger King, Fast food, Fast food restaurant 1734  Words | 6  Pages

  • Marketing and the Fast Food Industry

    Marketing and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments, ostentatiously designed in an attempt to attract attention, were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos, such as the legendary golden arches, began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast...

    Eric Schlosser, Fast food, Fast Food Nation 933  Words | 3  Pages

  • Working at Fast Food Restaurants

    Working in Fast Food In the essay “Working at McDonald’s” , the author Amitai Etzioni argues that working at McDonald’s or any fast food restaurant does not teach the necessary skills or habits required to succeed in a professional job. He writes that people that work at these fast food places never get to practice entrepreneurship, self discipline, self supervision, or self scheduling. Etzioni compares the job at these places as robots working in an assembly line. According to his research two...

    Adolescence, Employment, Fast food 1145  Words | 5  Pages

  • Are We Taking It Too Far by Blaming Fast Food Restaurant for Obesity?

    Are we taking it too far by blaming fast food restaurant for obesity? Although throughout the years many people have claimed that obesity is a genetic disorder for the most part; results of recent studies strongly indicate that lifestyles rather than genetics are what are causing an obese society, because people choose to not exercise, not watch their diet, and eat fast food. For the past few decades, food companies had aimed their marketing at single meals, pushing to inflate portion sizes. That...

    Fast food, Food, Junk food 1293  Words | 4  Pages

  • fast food

    All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan, 2009). In the beginning, American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas, fish and chips, burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has...

    Fast food, Fast food restaurant, Food 904  Words | 3  Pages

  • Fast Food

    Fast Food Is Linked to Obesity and Other Serious Health Problems Fast Food , 2009 Seth Stern is a staff writer at The Christian Science Monitor. Despite the fact that nutritional information about fast food is readily available, many fast food chains are taking the blame for the rise in obesity and other health problems across the nation. Some lawyers are considering the possibility that fast food chains could be held accountable for the health consequences of eating their food. The chains could...

    Burger King, Fast food, Fast Food Nation 1813  Words | 5  Pages

  • Marketing Strategy of Mcdonalds

    Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully...

    Burger King, Fast food, Hamburger 1979  Words | 7  Pages

  • Obesity Caused by Fast Food Marketing

    In "The Big Fat Case Against Big Macs," published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put slogans to make kids think that eating their "Big...

    Burger King, Fast food, Fast food restaurant 1512  Words | 4  Pages

  • Fast Food Nation Manipulation of Children's Minds

    American children are obese, most of which resulted from the effective use of marketing by fast food corporations. Fast Food Nation by Eric Schlosser includes various themes and motifs throughout the book. One of the most significant themes portrayed is the manipulation of children’s minds. A child’s mind is something that can so easily be morphed and molded into believing anything. Schlosser effectively demonstrates how the fast food industry manipulates young minds, while offering little nutrition...

    Advertising, Fast food, Fast Food Nation 1022  Words | 3  Pages

  • Marketing Assignment for Fast Food Joint

    Executive Summary: A hypothetical fast food outlet set up by 3 entrepreneurs. As the name suggests, the joint will cater to the ‘quick bite’ / fast-food needs of today’s consumers – predominantly wraps/rolls. Strategically located on BEL road in Bangalore, the company plans to open at least 10 more outlets in the city over the next 2 years through the franchise route. The restaurant is currently in operations from a year and getting a very good response mainly from the youth of surrounding area...

    Marketing, Operating expense 1031  Words | 6  Pages

  • Fast Food

    1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players and...

    Brand, Burger King, Fast food 1928  Words | 7  Pages

  • Launching Indian Fast Food in Bulgaria

    The country I would choose to launch the Indian Fast Food would be Bulgaria. In order to evaluate the marketing strategy we have to make research and to discover the differences between the Bulgarian and the UK market 1. Fast food in Bulgaria There is a little amount of information regarding the fast food market free on internet. A survey, done by Synovate (Synovate, 2009), shows that the Bulgarians love fast food more than that Americans and the Brits. According to the survey more than 68%...

    Bulgarians, Cooking, Fast food 937  Words | 3  Pages

  • Effective Advertising Planning and Implementation Paper

    Effective Advertising Planning and Implementation Paper Name Date Instructor Effective Advertising Planning and Implementation Paper McDonalds Fast Food McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all over...

    Burger King, Fast food, Fast food restaurant 1445  Words | 4  Pages

  • Fast Food Popularity in China

    Essay Fast Food Popularity in China Student’s Name: ******* Student ID #: ********* Teacher: ********* Due Date: 23 May 2013 Word count: 615 Question: Examine the reasons for the popularity of fast food restaurants in your country. When, why, and how have these restaurants become so popular? (Cause) Demonstrate the impact of this popularity on your country’s culture, i.e., food, health, economy, lifestyle. (Effect) You will need to do some research on the fast food chains...

    Burger King, Fast food, Fast food restaurant 1174  Words | 4  Pages

  • Marketing Strategies Of Greenwich Pizza

    Marketing Strategies of Greenwich Pizza Corporation Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971, is now the Philippines’ biggest pizza chain.  STRONGER BRAND IMAGE  Greenwich re-invents itself more with a more dynamic “G” logo to attract more customers. This brand look is also an indication of how attuned the company...

    Fast food, Greenwich Pizza, Jollibee 774  Words | 3  Pages

  • Marketing a Restaurant

    Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success, especially in our economy at this time where disposal income is much lower. New ideas, new strategies and monitoring...

    Affiliate marketing, Internet marketing, Market 2136  Words | 7  Pages

  • Mcdonalds Marketing Strategy

    Marketing Principles Individual Assessment, Part 1 Company: McDonalds Corporation McDonald’s is the world’s largest fast-food restaurant chain. It has more than 32,000 restaurants in over 100 countries, generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily). Question 1: In a highly competitive business environment most companies have moved away from mass marketing and toward target marketing, identifying market segments...

    Fast food restaurant, Hamburger, Marketing 1123  Words | 3  Pages

  • Fast Food

    The fast food industry has been growing more and more every year.  There is a fast food restaurant in every corner.  Since fast food is becoming so popular more and more people chose to go to a fast food restaurant daily. Fast food is a continuing growth industry in our country. Fast food restaurants continue to increase their popularity by lowering their prices and providing faster service for their customers. There is a huge competition between fast food restaurants and how they advertise can...

    Advertising, Burger King, Eating 1110  Words | 3  Pages

  • Comparing Two Companies Marketing Strategies

    2. Brief discussion of each company 2-3 3. The product or service of each company 3-4 4. The pricing strategy of each company 5 5. The promotional strategy of each company 5-7 6. The distribution strategy of each company 7-8 7. The service of each compan 8-9 8. The more successful or effective company 9-10 9. Conclusions 10 Reference 11 Marketing Promotions Apendix 1 Chicken Licken 1.2 Apendix 2 Chicken Licken 1.3 Apendix 3 : Roman’s Pizza……………………………………...

    Chicken, Fast food, Franchising 2429  Words | 7  Pages

  • fast food industry

     Diploma in Hospitality Management / Diploma in Tourism Management Unit 4 – Tourism and Hospitality Sales and Marketing Activity 1 Date: _____________________ Name: ___________________________________________ Student no.: ____________________ Choose a restaurants or hotels. Based on the information provided in each of company’s website: A. Describe how the company tries to satisfy customer’s wants and needs. B. How does the company create value for the customer? C. Do they segment...

    Customer relationship management, Customer service, Hospitality 1841  Words | 6  Pages

  • fast food

    customers are increasing towards fast food restaurants, it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings, which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants, most especially attract...

    Burger King, Fast food, Fast food restaurant 727  Words | 4  Pages

  • Fast Food and Subway

    more money in the fast food. Fast food is a perfect choice when you are in hungry and hurry. It is quick, tasty and save time. Subway is certainly a good choice in the fast food franchises that is known for being a healthier option for those looking healthy food. It’s has always provided better choices to customers and as an established nutritional leader in the quick service restaurant The founder of the Subway chain, Fred DeLuca and Peter Buck, started running their restaurant business in Bridgeport...

    Burger King, Fast food, Fast food restaurant 1522  Words | 6  Pages

  • Distribution Strategy

    of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. Nonetheless, this presentation will demonstrate that McDonald's distribution strategy is effective in many cultures. In the theory of marketing mix, place (distribution) determines where the product will be...

    Burger King, Fast food, Fast food restaurant 874  Words | 3  Pages

  • MARKETING

    Strategy Success in Gourmet Fast Food Individual Assessment Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance...

    Fast food, Hamburger, Junk food 1249  Words | 5  Pages

  • Marketing Strategy on Indonesia

    Marketing Strategy: McDonalds in Indonesia The company I choice to do a marketing strategy on was McDonalds, “Ba Ba Ba Ba Ba I’m Lovin’ it”. I choice McDonalds because it is one of the most universal and internationally known companies that will always and forever be known for its beautiful golden arches and Ronald McDonald characters. Of course, I could have gone with Kentucky Fried Chicken or even Ikea but the thought of not talking about one of the happiest places on earth, and I am not referring...

    Distribution, Fast food, Marketing 1148  Words | 4  Pages

  • Fast Food

    Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951. Outlets may be stands or kiosks, which may provide no shelter or seating, or fast food...

    Burger King, Fast food, Fast food restaurant 898  Words | 3  Pages

  • Fast Food

    Fast Food “Approximately 30.3 percent of children (ages 6 to 11) are overweight and 15.3 percent are obese. For adolescents (ages 12 to 19), 30.4 percent are overweight and 15.5 percent are obese”. Every year the percentage of Americans increases the obesity and death rate in the United States of America. This all is happening because of unhealthy junk food we eat every day. People eat fast food almost every day because they are too lazy to cook healthy food in their home so they always look for...

    Eating, Fast food, Fast food restaurant 885  Words | 3  Pages

  • Marketing of a Fast Food Restaurant

    research designed to identify preferred location, potential target markets, competitors’ analysis, and its feasibility and success of “Beautiful Stranger” fast food restaurant. 2. Business Characteristics and Operations Eating out is a wonderful experience, something one can enjoy with family and friends. However, eating healthily at restaurants on a regular basis may pose a few challenges. Being unfamiliar with the cuisine, cooking style or serving portions, one may wind up eating larger portions...

    Ang Mo Kio Bus Interchange, Ang Mo Kio MRT Station, Eating 2134  Words | 10  Pages

  • Fast Food

    Easily prepared and fast served food is called Fast Food. The concept has grown worldwide with many restaurants coming up day in day out. One of the reasons for this type of restaurants becoming most sought after is low investment requirement for the entrepreneurs and varieties of foods served in a short period of time for the consumers. In most of cases of fast food preparations, food is made ready made and is served repeatedly heating it. Fast food facts The fast food facts are un-digestible...

    Coming out, Eating, Fast food restaurant 713  Words | 3  Pages

  • Five Forces Fast Food

    negotiate prices with fast food restaurants. However, there is a large degree of internal rivalry in the industry, with a very strong cross-price elasticity present in the industry. This encourages low prices due to a strong degree of substitution and gives consumers back some power. 2) To what extent do purchase prices differ from those that would prevail in a market with a large number of fragmented buyers in which buyers act as price takers? a. Answer- In the fast food industry, buyers are...

    Burger King, Elasticity, Fast food 1569  Words | 4  Pages

  • fast food

    April 28, 2014 Fast Food According to Lin, Guthrie and Frazao, children's calorie consumptions from fast food and soft drinks increased dramatically. Weight is always a problem in our society. Now a day, we are forgetting about healthy food just to save our time and money. We have adopted fast food to reach a level of obesity. Fast foods have a biggest contribution on obesity because of easy access on food restaurant; contain less amount of nutrition, and food advertisements.....

    Burger King, Fast food, Fast food restaurant 1371  Words | 4  Pages

  • Is the Job in Fast-Food Restaurant Exploitative?

    4. Is the job in fast-food restaurant exploitative? It yes, in what sense it is exploitative? Please also take into consideration the implementation of minimum wage when illustrating your argument. Introduction Exploitation is a term to describe person that are being mistreated. Karl Marx used it to explain the relationship between the capitalists and workers. It is claim that the value of a product is depended by how much labor has paid on it such as time, energy or ideas. Therefore the price...

    Capitalism, Exploitation, Fast food 1487  Words | 4  Pages

  • Fast Food

    To determine how attractive a market is. b) To understand the dynamics of the market and amend strategies accordingly. Here we apply the dimensions of a Market Analysis to McDonalds corp. 1) Emerging submarkets; McDonalds failed to recognize the changing trend in customer’s preferences to better tasting, fresher food. This trend led to new sub markets emerging for tastier, fresher and fast food perceived as healthier. A few of the smaller/privately owned competitors (Cosi and Quizno’s) were...

    Barriers to entry, Dow Jones Industrial Average, Drive-through 1159  Words | 4  Pages

  • The Components of Customer Satisfaction in Fast Food Industry

    THE COMPONENTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY INTRODUCTION: While the concept of customer satisfaction can be defined in different ways and can be classified in various methods, the common thing is that understanding and analyzing the factors that define and affect customer satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer's...

    Brand, Burger King, Customer satisfaction 1756  Words | 5  Pages

  • Effect of Customer Loyalty on Fast Food Brand Retention

    CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010), the report indicated that consumer spending on food has increased over the years, from RM 32,317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad, Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.), creating loyalty about any brand and to retain customers is an essential and crucial element and...

    Business terms, Customer, Customer service 2201  Words | 7  Pages

  • Literature Review of Fast Food Industry

    examples is fast food. Today the demand for the, hectic lifestyles, timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982, there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also...

    Burger King, Fast food, Fast Food Nation 2396  Words | 7  Pages

  • Fast Food Gone Bad

    United States. Americans eat a lot of fast food these days and are accustomed to the convenience and taste of fast food. Fast food restaurants are still offering the same unhealthy food with some rational changes throughout their menu. Parents may be responsible for their children’s health, but with the convenience of fast food it just makes it easier. It is no surprise how America is getting fatter each day and who to blame is still undecided. Fast Food Gone Bad Introduction Obesity...

    Burger King, Fast food, Fast Food Nation 1783  Words | 5  Pages

  • Fast Food Management

    John Martin joined Taco Bell in 1983 as president and CEO, having previous executive level experience with other fast food chains. He discovered that the company didn’t know what business it was in, so he quickly focused Taco Bell on the fast food industry. Process Improvements: 1983-1988: Strong growth in the 60s and 70s came to a halt in the early 1980s as the fast food industry began showing signs of maturity. To deal with the potential threat of a maturing business, Taco Bell began...

    Fast food, Food, Food industry 1462  Words | 5  Pages

  • Feasibility Report for a Fast Food Restaurant

    FEASIBILITY REPORT FOR A FAST FOOD RESTAURANT PREAMBLE: We have taken out time to write this report for several reasons among which are: [pic] This project serves as part of the "private-sector participation initiative" drive embarked by our company [pic] Our desire to make you reconsider your present stand about not wanting to invest in the Nigerian economy, for now [pic] Our belief that this report can form a base for an enlarged feasibility report, which we hope you, would commission...

    Burger King, Fast food, Fast food restaurant 2571  Words | 9  Pages

  • Marketing

    not only developed as a brand in Australia but also in its marketing strategy due to the early integration of a digital strategy. This has allowed the Subway brand to further own the ‘Healthy Alternative’ position in the fast food industry as is evident in the recent market research reults (Sprout Research, 2013). Subway is a worldwide franchising company and is entirely franchise owned. Subway provides a healthy alternative to fast food by allowing customers to build their own sandwich using freshly...

    Fast food, Fast Food Nation, Market research 2155  Words | 6  Pages

  • Fast Food Nation

    Essay#1: Fast Food Nation: The Dark Side of the All-American Meal Analysis One thing that most people don’t seem to understand about fast food restaurants is the harmful and unethical practice that comes with an order of a double cheeseburger with a side order of medium fries and a drink. Eric Schlosser, the author of “Fast Food Nation: The Dark Side of the All-American Meal,” had made several negative interpretation about the functionality of fast food corporation. Such interpretation can be in...

    Fast food, Fast Food Nation, Fast food restaurant 1825  Words | 5  Pages

  • Fast Food

    Draft 3 Fast food Obesity is an epidemic that is sweeping over the United States today. It’s affecting both adults and children. With the increase in fast food availability and a decrease in the time most Americans have to prepare nutritious meals at home, it’s obvious why more people are eating at fast food restaurants. Obesity is a growing problem in the United States and more and more children are being affected. But do uneducated families have the right to put the blame on fast food restaurants...

    Burger King, Fast food, Fast food restaurant 1131  Words | 3  Pages

  • Marketing Strategy of Burger King

    Marketing Strategy of Burger King Bahadır Bayar 1483734 Instructor: Prof. Cengiz Yılmaz Contents 1. Marketing Strategy of Burger King……………………………………………………………………………3 2. Environmental Factors on Burger King……………………………………………………………………..3 3. Segmentation Strategy of Burger King………………………………………………………………………4 4. Positioning Strategy of Burger King……………………………………………………….………………….5 5. Brand Equity of Burger King………………………………………………………………….………………….5 6. Communication Strategy...

    Advertising, Brand, Brand equity 1825  Words | 6  Pages

tracking img