Hague University of Applied Science International Business and Management Studies 11/15/2012 Contents Executive Summary 3 Introduction 4 Background 5 PESTEL Analysis 6 Political Factors 6 Economic factors 6 Social Factors 7 Technological factors 7 Environmental factors 8 Legal factors 8 Internal Analysis 10 External Analysis 11 Market analysis for Bangkok‚ Thailand 12 Industry Analysis 13 SFAS and TOWS 14 Entry Strategy and Distribution 16 Export Marketing Mix
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specifically created for Halal Frozen Food Retail Shop. Executive Summary Halal is an Arabic word which means permissible or lawful. In the Holy Quran‚ God commands muslims and all of mankind to eat of the halal things. Nowadays‚ demand for Halal foods is increasing not only in the U.S.‚ Europe and Canada‚ but also in the Middle East‚ Southeast Asia‚ North Africa and Australia. In Malaysia the need for halal food showing a positive grow. An awareness campaign about halal food through media electronics
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goods and services. However‚ there are many factors that affect this simple operation. Owing to these economic elements‚ the sales‚ production‚ and procurement of a business get adversely impacted. Here‚ we have provided you with a list of economic factors that affect the working of business organizations. All these factors are interconnected. Economic Factors That Influence Businesses Demand and Supply The demand and supply are two principal factors that affect the working of any business model
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Bargaining power of suppliers < Low > In food business‚ there are plenty of suppliers who sell raw material such as vegetables‚ meats‚ and other ingredients that used in the process of producing frozen foods. Since lots of supplier who sell the same kinds of raw materials‚ all of these suppliers must compete against each other to get the customers because we have the same target market. They suppliers sell them at the low price because when the frozen food companies purchase the raw materials‚ they must
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Chapter 9: Political and Economic Factors Affecting International Business 9.3 Economic Factors Related to International Business Page 284 – 292 Economic Systems An economic system is what allows a country to decide what to produce‚ how to produce‚ and for whom to produce. These systems include natural resources‚ labor‚ capital‚ management and standards for creating products. Market Economies In market economies‚ i) ownership of private property is encouraged‚ ii) businesses are encouraged to
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Turkey Economic Factors Turkey has many market drivers that make it an ideal location currently for property investment. Here we look at some of the reasons why Turkey is one of the world’s hottest investment property locations. * Excellent capital growth projections of around 25% per annum Land prices in Turkey have risen in recent years and‚ in many cases‚ doubled. In 2005 to 2006‚ property prices have risen by 25–40%. Recent research shows that by comparison investments made since 1994
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Frozen Food Five Force Analysis 1. Bargaining power of suppliers < Low > In food business‚ there are plenty of suppliers who sell raw material such as vegetables‚ meats‚ and other ingredients that used in the process of producing frozen foods. Since lots of supplier who sell the same kinds of raw materials‚ all of these suppliers must compete against each other to get the customers because we have the same target market. They suppliers sell them at the low price because when the frozen
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Coca-Cola is a company that prides itself on being the world’s largest beverage company‚ and one who embodies the cross borders concept of international business by being recognised by no less than 94% of the world’s population is an undoubted success story. However‚ the company is not immune to the various political‚ economic‚ social and technological factors (PEST) that can affect their international operations and‚ in turn‚ the future development of the firm. Subject 1 - Economic Factors: Arguably
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Critical Thinking and Ethics THE RELATIONSHIP BETWEEN CRITICAL THINKING AND ETHICS Critical thinking is an individual’s form of judgment that has a particular purpose and reflective judgment. When individuals use critical thinking they reach a decision or solves an issue of judging what to believe or what to do‚ but reaches this conclusion in a thoughtful way. Critical thinking is a tool that individuals can use to evaluate incoming information. On the other hand‚ ethics is a branch of philosophy
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Case 4 Analyzing the Marketing Environment The Frozen Foods Age – An Attractive Business Opportunity In the early 1 900s‚ many people experimented with mechanical and chemical methods to preserve food. Then along came Clarence. Birdseye discovered a way to flash-freeze food and delivers them to the public. This was an important event in the annals of preserved food. By 1944 Birdseye’s frozen foods business was up and running. This not only brought him profits but
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