• Grameenphone
    . – * Potential Competitors * Bargaining power of buyers * Bargaining power of suppliers * Closeness of substitutes to an industry’s products * Rivalry among established firms After analyzing the above factors we can know the competition prevailing in the mobile phone industry. 1. a...
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  • Nokia
    of the reasons they are such a popular brand of mobile phones. Technological- In the communications market technology is perhaps the most important factor that companies like Nokia have to take into consideration. They have to keep up to date with all the newest technological advances...
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  • Project
    different companies like PTCL wireless local loop, GO CDMA etc. these services in future will be like mobile phone services like they are planning to offer services a lot but currently they are offering SMS and CLI services to their customers.  Rivalry among Competing Firms in Industry • Currently...
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  • Marketing Strategies of Nokia
    :- Price is a key factor in the selling of a product, and is usually the one that is open to the most change based on different pricing strategies, for example, competitor based, penetration or skimming. The three main factors affecting the amount charged for a product or service, are; the cost of...
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  • Marketing Plan New Mobile Phone
    . They also affect the way in which companies spend on such things as product development, range and inventory of stock. The present world economic crisis in Europe has had an influence on both consumers and manufacturers. Global sales of all mobile phones showed a growth rate of 5.6 percent in the...
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  • Business Studies(Al) Notes
    Credit terms: • length of credit period • discount of early payment • length of discount period • collection policy Ways: • phone calls • collection agency • legal action Factors affecting average collection period: • credit standard • credit terms • economic conditions • collection policy ■ Inventory...
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  • Iphone
    prices looks really at a different level and kind of out of reach for the customers. Apple Inc. should also have to consider the fact that out of all the mobile users in India 37% are medium class or below medium class economic scale. Competitor’s Position: Secondly Apple i-Phone is facing the...
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  • Mkt Strategy of Nokia
    factors affecting the amount charged for a product or  service, are; the cost of production, customer demand and competition.  Place-This refers to the chosen outlets for a product or service, for  a product to be very successful it must be easy to access, Mobile  phones are very easy to...
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  • External Factors
    data connections. From June-02 to June-12 wireless data revenues in the cellular industry increased from 727 million dollars to 63.3 billion dollars. Another important factor in the spike of wireless data was the amount of people that had cell phones, and specifically the amount of people...
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  • International Feasibility Study for Tastecard
    Marco Pierre White, Conran and Mark Baumann, to popular favourites such as PizzaExpress, La Tasca and Bella Italia etc.. The tastecard scheme consists of both a Website (Appendix 1.0) and a Mobile Phone App (Appendix 2.0). Both of these channels give consumers full access to details on...
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  • Tescos
    anything without having to leave their homes. Mobile phones are also now being used for advertisements. Pest Analyse How is this impacting on Tesco’s? Political/Legal Factor: Tesco is a large multinational company and is now operating in seven countries in the Europe including the UK, the...
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  • Impact of Branding on Consumer Perception and Buying Behavior
    increased choices available to consumers. The following paragraphs will explore the political, economic, socio-cultural, technological, environmental and legal issues affecting this dynamic industry. 2.23.1 Political Factors Affecting Cellular Phone Industry In the recent years, the political...
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  • International Marketing Research on Electronic Products
    %+2000*41.94%+4500*16.13%+6000*16.13%=2790.55€. Affecting by economic factor, college students intend to buy electronic products which are high cost-effective and not so expensive. Demanding factor also influence the consuming of electronic products among college students. Nowadays, phone...
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  • Htc -Market Analysis & Growth Strategy
    infrastructure is developed actively (Wang, C.C., 2009).Economic factors Mobile phones, as consumer products, are affected by the economic situation in a country. As seen from Figure 3, the growth rate for mobile phones business dropped dramatically in 2008. In an economic downturn, in most countries...
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  • Nokia
    mobile phone sector of Nokia's  business. To do this properly I will need to:  * Appropriately identify, collect and use primary and secondary data  that is relevant to the marketing strategy of Nokia.  * Produce a clear analysis of the external influences affecting the  development of a...
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  • Marketing Plan
    our opinion leaders and help spreading the words. C. Personal Factor Economic situation: Having relatively high income i.e. they have spare money to buy Smart’s products Lifestyle: Intended to buy products with plenty of benefits (e.g. I- phone and clock), they are interested in...
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  • Business Analysis Mobile Phone
    ://www.slideshare.net/Spartanski/case-study-apple-inc-2008 (Accessed on 8/5/2010) 21) Karjaluoto, H., Karvonen, J., Kesti, M., Koivumaki, T., Manninen, M., Pakola, J., Ristola, A., Salo, J. (2005). Factors affecting consumer choice of mobile phones: two studies from findland. Journal of Euromarketing (14)3, pp. 59...
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  • business
    . Technological Factors Technological factors include the use if technology in doing business. Up to date use technology helps to acquire the economies of scale for the company and cost savings. It also gives them the opportunity to expand in the future. Currently in Bangladesh the mobile phone...
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  • Marketing Strategy of Nokia
    public have taken huge offence to,  they have been very careful about this and this is one of the reasons  they are such a popular brand of mobile phones.  Technological- In the communications market technology is perhaps the  most important factor that companies like Nokia have to take into...
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  • Innovation Diffusion in Mobile Communication Industry
    past decade. The mobile communication operation began in UK in 1985 with Vodafone and Cellnet. According to the market share, the key players of the industry are Vodafone, 02, Orange, T-Mobile and Hutchison 3G. Business industry needs to understand the external factors that are affecting their...
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