Ecomagination: Driving Sustainable Growth for GE This case is about US-based diversified conglomerate General Electric Company (GE) and its environmental initiative Ecomagination that was launched in mid-2005. Through this initiative‚ the company invested liberally in renewable energy and cleaner technologies. It also promoted energy-efficient Ecomagination products through its marketing campaigns. Besides‚ the company set targets for reducing its greenhouse gas emissions and for increasing the
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"Greening urban areas is not just about making places look nice. Evaluate the contribution of green areas in cities to meeting the goals of sustainable development" (40 marks) Sustainable development is most frequency defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Thus‚ sustainable development means finding a balance between the fulfillment of human needs with the protection of the natural environment. Sustainable
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The widely used term for this is now know as‚ ’The Greening of Management". 2.0 Define and Discuss ’The Greening of Management’ In the rapidly changing business world of the 21st century it is now widely accepted that "A primary concern of many businesses now is how to manage their environmental impacts effectively and efficiently" (Berry & Rondinelli‚ p38). The name for this fairly new style of management is called "Green Management". The Greening of Management is concerned with companies embracing
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The video‚ “Greening the Ghetto”‚ which featured speaker Majora Carter an example of the theoretical perspective known as conflict theory. She discusses how and why she has directed her time and energy toward sustainability power in rural areas‚ beginning with where she was born and grew up. Majora was born and raised in the South Bronx‚ in an area that over the years‚ became ravaged with crime‚ poverty and pollution. This not only became unsightly‚ it also affected the population in this
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Global Forces of Change 1. From the case facts‚ describe how globalization and technology have influenced the business directions of GE Medical Systems. Technology Since new requirements in healthcare business had been emerged‚ in the market it is required to implement personalized medicine to support specific client – not mass population. Moreover‚ trend on find the way to prevent sickness is more concerned than to heal. This is massive challenge to medical equipment manufacturers whether
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Australian National University July 2009 Corporate Strategy Analysis: General Electric Co. (1981–present) Stanislav Bucifal Introduction The General Electric Company (GE) is widely regarded as one of the world’s most successful corporations of the 20th century. This paper aims to critically analyse the corporate strategy of GE during the period from 1981 to present under the leadership of two very different but equally influential CEOs—Jack Welch and Jeff Immelt. The essay is organised in four
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BREAKTHROUGHS : THE EVO PROJECT GE BUSINESSES JACK WELCH PROCESS ORIENTED Effective operations management Timely acquisitions and clever deal making Financially based strategies Efficiency driven JEFF IMMELT MARKETING ORIENTED Market value of technological advancements Organic growth – given top priority Technology leadership Commercial excellence Global expansion Marketing driven Long term‚ research- based approach to his tasks Immelt is transforming GE from a process and acquisition
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What is greening the city? Greening the city means raising the awareness of citizens on the importance of conserving the environment‚ improve the environmental performance in a country and to change your own lifestyle to a more environmentally friendly way. It is a process of becoming more active about protecting the environment and to achieve the renewable‚ sustainable and eco-friendly processes‚ products and energy. Why greening a country is so important? Greening a country is very important because
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GE Energy and GE Healthcare Case Study 1. What are the business benefits of using information technology to build strategic customer relationships for GE Energy and GE Healthcare? What are the business benefits for their customers? Technology is no longer an afterthought in forming business strategy‚ but the actual cause and driver. Networking and data storage & analysis technologies enabled GE to gain a competitive advantage by providing unique products and services to their customers. What
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GE Vision & Mission Statement In 1890‚ Thomas Edison established a company named Edison General Electric Company. In 1892‚ General Electric was formed by merger of Edison General Electric and Thomson-Houston Company. In 1896‚ General Electric was one of the original 12 companies listed on the newly-formed Dow Jones Industrial Average. The early company products are lighting‚ power transmission transportation‚ and industrial products which their produce today. General Electric started produce aircraft
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