• Diversification Strategy
    not succeeded. For the purpose of this report, I will use the “Sara Lee Corporation” as a successful company throughout its diversification strategies. On the other hand, I would use Ebay as an example of a company that did not succeed in a diversification attempt (Skype acquisition). Sara Lee...
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  • Ebay
    Diversification 1. Different types of trading platforms for each consumers’ needs EBay purchased other related businesses to offer more choices to customers. This is one of the competitive advantages of leveraging the core competencies. Their platforms included: - • PayPal enables...
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  • Ebay Case Study
    no main aim for eBay to have a further plan about acquisition to expand and identify synergies within existing business line. But for taking advantage at the first move to a new market, eBay considered achieving diversification by acquisitions or mergers and joint venture. To compete effectively...
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  • Powerpoint
    the company uses, specifically if the firm remains committed to its core competencies and does not diversify too much. Whilst diversification provides potential for firms to achieve greater returns on their innovations, theory suggests that low returns are related to greater levels of...
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  • Miss
    means it has made an increase in market potential. Diversification: This means that the newer products are marketed to newer customers. There are two main types of diversification they are Related and Unrelated Diversification. Related Diversification means that customers will remain in a...
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  • Erp Systems
    portfolio mix of eBay and PayPal, figure out how to monetize it later and you have few more years of growth. Thus you can get rid of Wall Street analysts pestering to grow. There are 2 kinds of Diversification Strategies: Concentric Diversification: When the new business is strategically related to...
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  • Ebay Case Study
    Vertical Integration Horizontal Integration Grand Strategy Matrix Explanation: As EBay fall in fourth quadrant where company have strong competitive position but slow market growth. The strategies which suit EBay to get rapid market growth are as follows: 1) Related Diversification 2...
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  • Skype Business Case
    . At this moment Skype was at a maturing phase and at this moment they should have done diversification. That is what Ebay expected first but what have not been done as Meg Whitman let the control of skype to Zennstrom. Despite all the advantages for Skype, this acquisition wasn’t a good call for...
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  • Ebay in China
    more Chinese consumers had access to the Internet and started to buy online, the potential was too big to ignore. Through China eBay took advantage of not only economies of scale but also economies of scope. Entering China’s market, eBay achieved risk diversification and reduced its dependency on...
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  • Ebay
    eBay Inc.'s acquisition of Gmarket Inc. The approval was granted on the conditions that there will be a ban on raising sales commissions for the next three years, and increases in fees related to advertisements and other services will be kept below the South Korean inflation rate, said the FTC in a...
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  • Test
    more efficiently sell their products through an agreement with Accenture. Constraints: * Not all categories that are newly created by eBay will be patronized or entertained by customers. Horizontal Diversification Objectives: * EBay considered developing a loyal vivacious trading...
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  • Amazon - Strategic Capability
    increasing the range of products or markets served by an organization and can be further classified as related diversification where products and services have relationships with existing business or conglomerate diversification where products and services diversified have no relationships with...
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  • Amazon - Business Case Analysis
    retail industries and shifted their business strategy to cost leadership in the e-commerce industry. Amazon supplemented their business level strategy with an effective corporate level strategy of horizontal integration and related diversification through transfer and leverage of distinctive...
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  • Alibaba.Com Case Study
    Value Added (EVA) TYPE OF ORGANIZATIONAL STRUCTURE Three basic structure types: Owner/Managers: makes all major decisions directly and monitors all activities CHARACTERISTICS OF DIVERSIFICATION STRATEGIES Overall Structural Form Structural Characteristics Cooperative M-Form (Related...
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  • Netlflix
    25 Class Discussion Case 17: eBay: Facing the Challenge of Global Growth 30 Chapter 9 – Diversification: Strategies for managing a group of businesses CAB SWOT Analysis/Discussion February 1 Chapter 9 – Diversification: Strategies for managing a group of businesses (cont.) 6 Class...
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  • Ebay
    would you recommend to Ms. Whitman and Mr. Omidyar to improve the company’s competitive position, especially its international operations, and its long-term financial performance? Through diversification in new market segments the targeted users of eBay and Amazon.com have become more similar...
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  • Case
    eBay 2. What does a SWOT analysis reveal about eBay’s situation? Just how attractive is the company’s situation and position? Resource Strengths and Competitive Capabilities * Ownership of PayPal provides a powerful diversification strategy * Best image/reputation in the online...
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  • Mansa
    analysis The Virgin Group and Benetton Group have one thing in common: diversification. Virgin pursued an Unrelated Diversification strategy, while Benetton pursued Related Diversification. There is no one strategy that is more superior to the other but there is a proper way of implementing either...
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  • Google Inc
    its long term profitability and growth Google must develop new competitive advantages in similar industry. Using concentric diversification Google can develop new competencies and exploit the synergies between similar or related industries. The most promising option over the long run is to target...
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  • E Commerce
    setting up an online presence and current e-retailers such as Amazon and EBay, which are increasing their geographical and product scope. Both the founders are the alumni of Indian Institute of Technology, Delhi and worked for Amazon.com before quitting and founding their own company. Initially they...
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