Ebay
Table of Contents
1. Company Description
2. Question
2.1 What is competition like in the online auction industry? How strong are the competitive pressures confronting eBay and other online auction firms?
2.2 What forces are operating in the online auction macro-environment that has the power to alter the nature and structure in the online auction industry?
2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position on the map? Why or why not? Who are the closest competitors?
2.4 What do you see as the key success factors for firms in the online auction industry?
2.5 What does a SWOT analysis reveal about eBay’s situation? Just how attractive is the company’s situation and position?
2.6 What is your assessment of eBay’s financial performance and financial condition? Is the company in good financial shape? Why or why not? Please use the summary of financial ratios in Table 4.1 in Chapter 4 to guide your calculations and support your assessment of the company’s financial performance.
2.7 Is competition in the online auctions industry best described as global or multi-country? Why? Which type of international strategy is eBay using in its international operations?
2.8 Based on your analysis of the industry and eBay’s situation, what problems and issues does eBay’s top management need to address? Which ones are top priorities? Which are low priorities?
2.9 What actions would you recommend to Ms. Whitman and Mr. Omidyar to improve the company’s competitive position, especially its international operations, and its long-term financial performance?
3. Conclusion
1. Company Description
eBay Inc. is an American Internet company that manages eBay.com, and provide an online auction and shopping Web site in which people and businesses buy and sell goods and services worldwide. The headquarter of eBay is located in San Jose, California, the United States. eBay was
1. Company Description
2. Question
2.1 What is competition like in the online auction industry? How strong are the competitive pressures confronting eBay and other online auction firms?
2.2 What forces are operating in the online auction macro-environment that has the power to alter the nature and structure in the online auction industry?
2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position on the map? Why or why not? Who are the closest competitors?
2.4 What do you see as the key success factors for firms in the online auction industry?
2.5 What does a SWOT analysis reveal about eBay’s situation? Just how attractive is the company’s situation and position?
2.6 What is your assessment of eBay’s financial performance and financial condition? Is the company in good financial shape? Why or why not? Please use the summary of financial ratios in Table 4.1 in Chapter 4 to guide your calculations and support your assessment of the company’s financial performance.
2.7 Is competition in the online auctions industry best described as global or multi-country? Why? Which type of international strategy is eBay using in its international operations?
2.8 Based on your analysis of the industry and eBay’s situation, what problems and issues does eBay’s top management need to address? Which ones are top priorities? Which are low priorities?
2.9 What actions would you recommend to Ms. Whitman and Mr. Omidyar to improve the company’s competitive position, especially its international operations, and its long-term financial performance?
3. Conclusion
1. Company Description
eBay Inc. is an American Internet company that manages eBay.com, and provide an online auction and shopping Web site in which people and businesses buy and sell goods and services worldwide. The headquarter of eBay is located in San Jose, California, the United States. eBay was