June 2nd 2010
II. Echo Bay Technologies Market Entry Strategies
III. Columns for 2007 and 2010: Internet Penetration in Latin America
IV. Market features/characteristics of Latin America that must be understood by eBay
V. A characteristic of eBay’s ideal or perfect strategic position after 2005
VI. Ebay’s Marketing Strategy for Latin America for 2001 to 2005
VII. Conclusion and Recommendation
Echo Bay Technologies
Echo Bay Technologies (Ebay) is currently one of the leading trading companies in the world. It has international presence in most parts of the world including the United States, the United Kingdom, Japan, Korea, Canada and Latin America’s Brazil. It was established in 1996 to facilitate the open market place ideologies, i.e. providing a level ground for its members to compare, discuss and trade information technology items and other commodities. Just like any other organization, the firm intends to continually grow on a global basis. In order to achieve this, the firm has embarked on an intensive global acquisition program. Presently, eBay’s corporate image and the 90 percent market share is attributed to several factors such as adoption Ibazar, a form of online trade and other types of E-businesses like internet based auctions and trade fairs.
In order to maintain its reputation and ensure customer satisfaction, Echo Bay Technologies (EBay) has put in place adequate measures to guarantee the safety of the trading process through its fraud protection program. Confidential client information, is concealed especially when dealing with expensive transactions and every EBay member can easily access company profiles of all member firms registered with Echo Bay Technologies as traders.
1- Compare eBay’s three market entry strategies-joint venture, acquisition, and direct entry.
eBay has adopted joint ventures as a market entry strategy, applied... [continues]
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