United States and Strategy

Topics: China, United States, EBay Pages: 5 (1340 words) Published: November 6, 2014
eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix)eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix). 20% eBay will have a 49% stake in the new joint venture while Tom Online will have 51% ownership. Critically assess both companies, decisions on their respective percentage of stake (explain advantages and disadvantages of JV international strategy) 30% Strategic recomendation on International Commercial Strategy for E-Bay: “Alliance, Acquisition or Abandon Strategy” (use QSPM to select strategy) 20% eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix). 20% eBay will have a 49% stake in the new joint venture while Tom Online will have 51% ownership. Critically assess both companies, decisions on their respective percentage of stake (explain advantages and disadvantages of JV international strategy) 30% Strategic recomendation on International Commercial Strategy for E-Bay: “Alliance, Acquisition or Abandon Strategy” (use QSPM to select strategy) 20% eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix). 20% eBay will have a 49% stake in the new joint venture while Tom Online will have 51% ownership. Critically assess both companies, decisions on their respective percentage of stake (explain advantages and disadvantages of JV international strategy) 30% Strategic recomendation on International Commercial Strategy for E-Bay: “Alliance, Acquisition or Abandon Strategy” (use QSPM to select strategy) 20% eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix), listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix). 30% Assess the potential benefits and risks of eBay.s joint venture with Tom Online (use Global/Local Matrix). 20% eBay will have a 49% stake in the new joint venture while Tom Online will have 51% ownership. Critically assess both companies, decisions on their respective percentage of stake (explain advantages and disadvantages of JV international strategy) 30% Strategic recomendation on International Commercial Strategy for E-Bay: “Alliance, Acquisition or Abandon Strategy” (use QSPM to select strategy) 20% eBay first entered the...
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