Apply Porter’s Five Forces Model to easyJet Feedback Sheet This task asked you to apply Porter’s Five Forces model to analyse the competitive environment of easyJet. NB Given the nature of the competitive environment‚ the relative strength of the forces may differ over time – with some factors changing altogether. It is important that such analysis is undertaken regularly to ensure it reflects the current situation. We will now consider each of the forces in turn. • Rivalry among
Premium Airline Southwest Airlines Low-cost carrier
CAVENDISH COLLEGE Strategic Marketing Management EasyJet Assessment – Task Two Lecturer: John Heather Danilo Gomes de Matos – Group C – DMS/MBA Date: 03/06/2008 List of Contents Company selection and background 4 Customer base 4 Product/Service 4 Target market 5 Financial information 5 1. External Analysis – Macro Environment 6 1.1 PESTEL Analysis 6 2. External Analysis – Micro Environment 12 2.1 Porters Five Force 12
Premium Low-cost carrier Customer service Airline
University of Nottingham “The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain” James Shrager MA Corporate Strategy and Governance 1 The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain By James Shrager 2007 A
Premium Airline Porter generic strategies Low-cost carrier
recession to be competitive against Ryanair and Easyjet? Table of Contents 1. Introduction ………………………………………………………………………………………………….. 3 2. Methodology …………………………………………………………………………………………………. 4 3. Short History 3.1 British Airways ……………………………………………………………….……………………5 3.2 Easyjet and Ryanair………………………………………………………………………………..6 4. Prior to the Recession 4.1 British Airways ……………………………………………………………………………………..7 4.2 Easyjet …………….………………………………………………………………………………...8
Premium British Airways London Gatwick Airport Airline
Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
Premium Airline Southwest Airlines Low-cost carrier
Available at: http://www.airindia.in/SBCMS/Webpages/JRD.aspx?MID=196‚ [Accessed 10 March 2012]. Anon (2012)‚ easyjet.com Annual Report (2009)‚ Strategy and KPIs‚ (Easyjet Annual report)‚ [Online] Available at:http://2009annualreport.easyjet.com/business-review/strategy-and-KPIs.html [assessed on 6 March 2012] Ash Clark. A (2006)‚ Easyjet faces 50% fuel cost rise‚ (The Guardian) [Online] Available at: http://www.guardian.co.uk/business/2006/feb/23/theairlineindustry.oilandpetrol?INTCMP=SRCH [assessed
Premium Airline Low-cost carrier
(m1) Introduction In this report‚ analysis is going to be discussed in terms of how the following organisations; EasyJet‚ eBay and Debenhams‚ use internet marketing activates to build on conventional online and offline marketing principals‚ offering customers greater freedom of choice and benefits. EasyJet EasyJet is a British airline carrier that is based at London Luton Airport. EasyJet is the largest airline of the United Kingdom‚ by number of passengers carried‚ operating domestic and international
Premium Marketing Customer Customer service
Essex: Pearson Education Limited. easyJet Plc (2008) Annual Report and Accounts 2008 [Online]. easyJet Plc. Retrieved from: http://corporate.easyjet.com/~/media/Files/E/easyJet/pdf/investors/result-center/easyJet_ar081.pdf? [Accessed 05 March 2011] easyJet Plc (2009) Annual Report and Accounts 2009 [Online]. easyJet Plc. Retrieved from: http://corporate.easyjet.com/~/media/Files/E/easyJet/pdf/investors/result-center/easyJet_AR09_180109.pdf? [Accessed 05 March 2011] easyJet Plc (2010) Annual Report and
Premium Generally Accepted Accounting Principles Balance sheet Revenue
the same level of the buying chain. The advantage of horizontal integration is that it can increase the company’s market share. Another good example of this type of integration is when EasyJet purchased the airline Go from British Airways. Now EasyJet and Go both operate under the company name of EasyJet. Vertical integration is when an organisation own companies on two or more levels of the buying chain. Examples of this can be found within “The Big 4‚” all of them own an airline
Premium Travel agency Airline TUI AG
PEST Analysis of Airline Industry? Hi‚ I’m doing an assignment conducting a strategic analysis of EasyJet and have to do a PEST analysis of the industry. Can anyone offer me any help outlining the main ...show more Update : I have a good idea about what to cover in each section but I’m ...show more . Best Answer Tristen B answered 6 years ago PESTLE analysis if you are including legal and environmental. Airlines
Premium Southwest Airlines PEST analysis Airline