INTRODUCTIONS EasyJet was founded by Haji-Loannou in 1994. EasyJet‚ the company‚ is a low cost airline‚ looking to undercut traditional carriers that were already known and established in the industry. Originally‚ the company ran its operations absolutely on direct phone sales. In April 1998‚ EasyJet went online. It was a shaky start but one that would grow into a stable foundation. Since its launch‚ the site had taken more than 800‚000 bookings by March 2000. By September 2000‚ 85% of total
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The Times 100 Business case studies ‘Creating a winning marketing mix’. Available from www.thetimes100.co.uk The article discusses how JD sports‚ the Britain’s leading sportswear retailer uses the ‘4Ps’ to outgrow itself. 4Ps includes ‘product’‚ a good or service’s function and feature. JD works with suppliers worldwide to create their own-brand products. ‘Price’ can be the money that costs to manufacture or create the products. It can also be the profit that products bring. JD buys a large
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look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline‚ along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths‚ weaknesses‚ opportunities and threats‚ known as SWOT analysis‚ will also be illustrated along with the external environment better known as PEST analysis which consists of the political‚ environmental‚ social/cultural and technology factors of easyJet. In addition
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Marketing Analysis of easyJet 1.Introduction With the demand on transportation and advancements on technologies‚ airline industry became one of the fastest developing industries on the world. These developments‚ high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. As a result the low-cost airlines (LCA) are flourished. Undoubtedly one of the key players in this progression was easyJet. They are widely known with their
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Pestle analysis of Easyjet Political Factors Political factors reflect the political stability of the region where Easyjet is operating. OPPORTUNITIES Government grants permission to purchase new Aircrafts. Government guidance and assistance available to travel and tourism businesses. European Countries Collaboration and good relationship making EU politically stable. This stability is a significant advantage for the growth of Easyjet THREATS Airlines which fail to comply with strict
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to pay. The provision of other services has to be paid separately. The main goal of EasyJet founder needed to offer chance to go for everybody everywhere throughout the Europe at the cheap cost so he discovered EasyJet as minimal effort aircraft organisation. The aim of EasyJet founders was focused with two planes however through brief period this organisation with one of a kind idea for that time known as EasyJet developed quickly so he needed to extend organisation to various nations. At the outset
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EasyJets History Timeline The humble beginnings of EasyJet started in 1995‚ when Sir Stelios Haji-loannou founded the company‚ with the purpose of offering low cost flights across Europe. October of that year saw the first base being opened at Luton Airport‚ with the first flight taking off on November 10th to Glasgow. The following year in 1996 saw Easyjet conduct its very first international flight‚ initially starting with flights to Amsterdam‚ shortly being followed by Nice and Barcelona. 1996
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Fund (UNICEF)‚ through the Department of Social Welfare and Development (DSWD)‚ will extend financial assistance to beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps) in Eastern Samar who were worst affected by super Typhoon Haiyan/Yolanda. UNICEF’s Unconditional Cash Transfer (UCT) program will benefit 5‚801 4Ps households in Eastern Samar‚ namely the municipalities of Guiuan‚ Hernani‚ Mercedes‚ Balangkayan and Salcedo. The identified beneficiaries come from vulnerable households who
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Canon Product Decisions The term "product" refers to tangible‚ physical products as well as services. Here are some examples of the product decisions to be made: • Brand name – Canon • Functionality - Digital Single-Lens-Reflex Camera • Styling – Sleek‚ Rounded & Modern Looking • Quality – Great camera; fast‚ feature-packed‚ and with excellent photo and video quality: Very Good to Excellent quality for a prosumer digital SLR • Safety – Weather Seal‚ Safety-Shift Possible‚ Environmental Parameter
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In 1938 the Samsung’s founder Byung-Chull Lee set up a trade export company in Korea‚ selling fish‚ vegetables‚ and fruit to China. 1930-1990 In 1938‚[16] Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (삼성상회)‚ a small trading company with forty employees located in Su-dong (now Ingyo-dong) In 1938 the Samsung’s founder Byung-Chull Lee set up a trade export company in Korea‚ selling fish‚ vegetables‚ and fruit
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