methods‚ strategies‚ software and other web-based capabilities can be used by an organization to improve its customers’ knowledge in term of products and services provided. It is called Electronic Customer Relationships Management (Chaffey‚ 2009). E-CRM can also improve its product value-added provided to their customers as it can satisfy customers’ sophisticated demand by capturing‚ integrating and distributing data gained by that organization at its Website (Shan and Jea‚ 2003). Because of e-CRM’s
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ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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payment identified and stands out as roles contributing to the development of financial institutions by embracing e-banking. The study bases its facts on case studies previously carried out in Saudi Arabia and the extent to which adopting electronic payment has influenced banking performance. SADAD as used in the paper represents an organization in the region dealing with embracing e-banking in Saudi and analysis of its impacts. There are three main objectives which will be explained by the research
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E-commerce advantages and disadvantages E-commerce provides many new ways for businesses and consumers to communicate and conduct business. There are a number of advantages and disadvantages of conducting business in this manner. E-commerce advantages Some advantages that can be achieved from e-commerce include: • Being able to conduct business 24 x 7 x 365 . E-commerce systems can operate all day every day. Your physical storefront does not need to be open in order for customers and suppliers
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E-marketing: Int. mrkting has been described as achieving marketing objectives thru applying digital tech. E-marketing focuses on how the internet can be used to achieve the process: identifying: how can the int be used for mrkting research to find out cust. Need and wants Anticipating: the demand for digital service is key to governing the resource allocation to e-bus. Satisfying: a key issue for e-marketing is how to achieve cust. Satifaction thru electronic channel SOSTAC approach Situation: where
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and growth. It would not be surprising to see the elements that evolved from the developments of ICT (such as e-commerce‚ e-marketing‚ e-business‚ and e-learning) have increasingly provided support toward enhancing countries’ growth and development‚ especially in highly sophisticated abstract. As the trend of ICT development is gaining larger influence over countries’ development and growth‚ e-commerce plays an important role in enhancing the growth of several developed and developing economies over
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E-governance Submitted by: AYUSH SHARMA PGDM-IB 2012-14 BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY GREATER NOIDA 201306 CONTACT: +917838836363 EMAIL: ayush.sharma14@bimtech.ac.in‚ ayushmagician@gmail.com ABSTRACT E-Governance or “electronic governance” is defined as the delivery of Government services and information to the public‚ using the electronic means including the dissemination of information to the people and the agencies. In India the concept ‘e-governance’
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Business Overview Job Stop Shop is a professional job resources agency. They specialize in resume & cover letter preparation‚ job coaching‚ and a search and apply service to help those entering the workforce‚ job changers‚ and those in need of specialized assistance to find their career of their choice. Currently‚ Job Stop Shop is running in the Atlanta Metro area. While Job Stop Shop thrives in the Atlanta area the owners feel it has the potential to expand exponentially throughout the nation
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Scant comprehensive literature exists about e-commerce risks. Anecdotal evidence indicates that the main risks associated with e-commerce concern hackers‚ viruses‚ and interception of credit card numbers travelling over telecommunication lines. Technological advances can mitigate many perceived risks and recent surveys indicate greater concern over more mundane issues such as running out of stock and high shipping costs. We have categorized risks in three primary areas: information risks‚ technology
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E-Piracy – Software Piracy and Hard Disk Loading The topic our SIG group was given for the assignment is E-Piracy. E-Piracy is the illegal downloading or uploading of digital copies or such material such as films‚ music and e-books. The topic I have chosen within E-Piracy is Hard Disk Loading which is a type of software piracy. Software piracy is defined as the unauthorized use‚ duplication‚ distribution or sale of commercially available software. [1] The first known case of Software Piracy
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