communication to a foreign market (see Table 1). These strategies are discussed briefly below. Straight Extension In straight extension the same product is marketed to all countries (a "world" product)‚ except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same across national boundaries. Straight extension can be successful when products are not culture sensitive and economies of scale are present. The Philip
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areas. - Overcustomisation: where nthere has been so much adaptation that the product looses differentiation from local brands. - Need to regulate degree of the two conceptS STANDARD ADAPTATED STANDARD Dual Extension - ADAPTATED Product Extension‚ Communication and Adaptation Dual Adaptation 2. WHAT IS MEANT BY UNCERTAINTY AVOIDANCE? - How much people in a culture feel threatened by uncertainty and rely on mechanisms to reduce it. - High UAI areas are Greece and Japan - Risk aversion
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methods are used to blend product and promotional strategies for international markets? Describe each briefly. (a). Product/communications extension (dual extension)- This method extends the same home-market product and marketing promotion into target markets. Under certain conditions‚ it can be the simplest and most profitable strategy. (b). Product extension/communications adaptation- Under this method a company extends the same product into target markets but alters its promotion. Communications
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University of Batangas COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY Case Study In Computer Organization Midterm Requirement in Computer Organization 8/27/2014 II. INTRODUCTION The power of your processor is the key to your computer’s performance. Amazingly rapid leaps that are made each year in processor technology are barely matched in any other industry. Here we look inside the processor. At the center of your computer is an incredibly
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Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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baking supplies‚ and necessary equipment. Tip #4 - An extension may be your only answer when you run out of living space for your family in your home. You may feel the extension will be too costly to manage‚ but when you figure in how expensive it would be to move to a larger house‚ you soon realize the cost of an extension is cost-effective. Our professionals will work in conjunction with you to ensure that they design and build an extension to fit within your budget. Remember these tips for a
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Marketing Management Case Analysis Procter & Gamble‚ Inc. Scope Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Procter & Gamble‚ Inc. Scope Proctor and Gamble is a leading consumer company in the world‚ operating in more than 140 countries. Their primary focus is on valuing customers by providing them with quality and branded products which adds values to customer needs. There are five operating
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References: [1] D. Bremner‚ K. Fukuda and V. Rosta‚ Primal-dual algorithms for data depth‚ Technical Report‚ McGill University‚ Dept. Math/Stats‚ 2004-11. Submitted. of Symposia in Pure Mathematics 7‚ AMS (1963)‚ 101–180. Geometry and Applications‚ 6 (1996)‚ 357–377‚ and ACM Symp. Computational Geometry (1993)
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issues (such as warranties). Answer: (a) Difficulty: (2) Knowledge: (F) Page: 351 4. In the area of global product policy‚ companies can pursue three strategies to penetrate foreign markets. The strategies include: a. extension‚
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portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product brand - For example‚ Procter & Gamble’s Pampers or Unilever’s Dove. Brand Architecture • Corporate brand‚ umbrella brand‚ and family brand – • Corporate
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