Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Effectiveness of Dual Language Education” and “Dual Language Education: a promising 50-50 model” were compared and differentiated. Although dual language programs are all very similar‚ they also vary as well. Some similar aspects in both of these articles included their overall goal‚ the type of program‚ assessments‚ results‚ affecting factors‚ and future research of dual language education. Within these same similarities‚ some differences are present as well in all‚ but one factor. Overall‚ dual language
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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A TERM PAPER ON THE HISTORY OF AGRICULTURAL EXTENSION IN NIGERIA AND ONDO STATE BY ALE‚ A.B (AEE/09/8837) SUBMITTED TO PROFESSOR EWUOLA AEE 835 COURSE LECTURER JUNE‚ 2010 Introduction The history of a particular subject‚ people‚ profession or any phenomenon provides a record of events which took place in the past to enable us to appreciate the status‚ strengths and weaknesses of the events which took place in the past. This serves as a guide to others so as not to fall into
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The purpose of Collier and Thomas’s “The astounding effectiveness of dual language education for all” journal article is to show the results of their longitudinal research. Their research findings on dual language models of the past 18 years are summarized in the article. They researched one-way and two-way dual language enrichment models. The article also analyses the 50:50 and 90:10 model. They found that one-way and two-way dual enrichment models demonstrate the potential for enhancing student outcomes
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THE ROLE OF EXTENSION IN AGRICULTURAL DEVELOPMENT by Ifeoma Irohibe Department of Agricultural Extension‚ University of Nigeria‚ Nsukka Agriculture is the science of cultivating crops and rearing animals for the benefit of man and also includes other processes such as processing‚ storage and marketing of agricultural produce. The agricultural sector is essential in the economic development and poverty alleviation drive of many sectors. The importance of this sector is more pronounced in developing
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A dual-clutch transmission‚ (DCT) (sometimes referred to as a twin-clutch gearbox or double-clutch transmission)‚ is a type of semi-automatic or automated manual automotive transmission. It uses two separate clutches[1] for odd and even gear sets. It can fundamentally be described as two separate manual transmissions (with their respective clutches) contained within one housing‚ and working as one unit.[2][3] They are usually operated in a fully automatic mode‚ and many also have the ability to allow
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Matt Turner 11/2/12 SPCH-1315 Outline Specific Purpose: To inform my audience about the science of life extension‚ including the experiments‚ discoveries‚ and theories relevant to the goal of prolonging healthy life. I. Introduction a. Attention Device: It’s 1958‚ and the race for a Polio vaccine is near the finish line… Hayflick announces a new discovery which stuns the scientific community: contrary to established views‚ cells‚ he claims‚ are not immortal. b. Reveal the topic: It’s a discovery
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A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
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The Smith-Lever Act established Cooperative Extension in 1914‚ developing a partnership with the United States Department of Agriculture (USDA) and land-grant universities. The National Institute of Food and Agriculture (NIFA) plays an essential role in the land-grant extension service by providing leadership and appropriate funding for programs. The Cooperative Extension service has made significant contributions to American agriculture in the United States. This nationwide educational network has
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