Marketing Plan Names of Members: Evangelos Kefalas‚ Megan Maron Prof.: Thomas D’ Arrigo Course#: GBMG 345 Index 1.1 Executive Summary 1.2 Current Marketing situations 2.1 S.W.O.T Analysis 2.2 Objectives and Issues 3.1 Marketing Strategy 3.2 Action Programs 4.1 Budgets 4.2 Controls 5.1 Conclusions 6.1 Sources 1.1 Executive Summary Dunkin Donuts originally started in 1961 at London‚ England;
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SWOT AnalysisStrength: Donuts are made by using a modern machines. Almost half of the raw materials are imported‚chocolate from Belgium and milk importedfrom New Zealand. Coffee beans for drinksimported from Italy and Kosta Rica. Concept “open kitchen” Weakness: Not standing alone yet outside the mall as DunkinDonuts that already have selfsupporting Cafe that has alot of stand alone outside the mall.Opportunities: Award the best brand with product innovation. Best Donut
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John Covino Eng 101 MWF 8:00 9/27/13 D’Argenis Westborough‚ Massachusetts I was born in Newton Wellesley Hospital in Massachusetts and lived in Brookline MA for 2 years. After that I moved to Westborough MA with my mom‚ dad and brother. For the next 16 years after that I still live in the same house. Westborough is known for its terrible drivers‚ Dunkin Donuts‚ useless police force and buildings. Growing up in a town like this is relaxing and very subtle. There has never been much to do
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LOGO OF DUNKIN DONUT DUNKIN DONUTS SYSTEM BACKGROUND A.COMPANY DESCRIPTION Dunkin Donuts is an around-the-clock organization‚ and a General Manager will need to understand and assume the responsibility of this. This is an energetic and fun working atmosphere with many future opportunities available within the organization. COMPANY HISTORY It all started in 1946 when William Rosenberg (founder of Dunkin Donuts and also theInternational Franchise Association) invested $5‚000 to form Industrial
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Renee Canas AB299-01 Unit 4 December 3‚ 2012 Factor | | Tim’s Coffee Shoppe | Starbucks | Dunkin Donuts | | | Score | Comments | Score | Comments | Score | Comments | Quality | | 2 | Survey shows an OK product | 2 | Great coffee | 3 | Good coffee | Location | | 4 | Good location near campus and bus route | 3 | On my way to work | 3 | On my way to work | Brand Recognition | | 2 | Competing with chain recognizable locally | 1 | Recognizable all over | 2 | Popular brand very recognizable
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1. What does a Porter’s Five Forces analysis reveal about the industry in which Dunkin’ Donuts and Starbuck’s compete and what are its strategic implications for Dunkin’ Donuts? Dunkin Donuts Marketing Strategy: As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin Donuts. Dunkin Donuts is always evaluating new social media platforms where we can engage with our fans and celebrate how they are running on Dunkin. They are recently
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Stephanie Arias 912 N. Paulina Chicago‚ IL. 60622 (872) 800-6582 (312) 898-9592 sarias89@yahoo.com Objective: I have career-growth potential and that is why I am seeking a position with you where I can apply my best skills and abilities in order to thrive at Dunkin Donuts. Education and Certification: Penn Foster College Scottsdale‚ Arizona September 2012-Present ONLINE COURSES Early Childhood Education-Childhood Development Associate (CDA) Samland Institute of Allied
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TRAN Dinh Khoi AUDENCIA IMM 06-07 KNOWLEDGE MANAGEMENT AS A DOUGHNUT: SHAPING YOUR KNOWLEDGE STRATEGY THROUGH COMMUNITIES OF PRACTICE 1. About the author Etienne Wenger Etienne Wenger‚ a recognized authority on the discipline‚ is a consultant and researcher‚ and the co-author of Cultivating communities of practice: a guide to managing knowledge (Harvard Business School Press‚ 2002) with R. McDermott and W. Snyder. 2. Summary The utility of knowledge management has been debating
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How does Dunkin Donuts build long-term customer relationship? Dunkin donuts has been operating as a chain restaurant for nearly sixty years. Dunkin Donuts was able to build long-term customers by sticking to their original values. They have stuck to their values by providing the consumer with a great customer service experience with ease of access and affordability. Dunkin Donuts puts quality control first. By doing this‚ they are able to provide a consistent cup of coffee at any location. Through
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Dunkin Donuts As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin’ Donuts fans‚ they work to consistently provide meaningful content and promote a two-way dialogue between the brand and our passionate fans. Its a fun brand‚ and its guests rely on it for coffee and donuts expect a little fun from us by making Dunkin’ Donuts part of their daily lives‚ either through status updates with pictures or questions or with fun challenges
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