(Angelou‚ M.) and the oppression in “Life Under the Chief Doublespeak officer” (Lutz‚ W.) which he shows with the firing of people. Oppression whether by a slaves masters or by the leaders of major corporations‚
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follows: The four kinds of doublespeak all include language “that avoids or shifts responsibility‚ language that is at variance with its real or purported meaning” (the quotation is from par. 2). The thesis accumulates over paragraphs 2–3‚ with the addition of the intention to classify in paragraph 5. 2. Paragraph 4 offers the following questions: “Who is saying what to whom‚ under what conditions and circumstances‚ with what intent‚ and Lutz / The World of Doublespeak 85 Kennedy 10/e ’09 (i-151)
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“The word style is originally derived from the Latin word ‘stylus’ which meant a short stick sharp at one end and flat at the other used by the Romans for writing on wax tablets”(Galperin 11). Nowadays the word “stylus” according to Oxford Advanced Learners Dictionary means “a special pen used to write a text or draw an image on a special computer screen.” We clearly see that the meaning of the word style has been changed greatly. According to Longman dictionary “style is a particular
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correctness‚ doublespeak. 4 CONTENTS 1. Introduction…………………………………………………………… 6 2. Formation of euphemisms……………………………………… 8 3. Why we need to euphemize…………………………….……. 9 3.1 A euphemizing instinct……………………………………… 9 3.2 The euphemism treadmill………………………………. 10 3.3 Motives for euphemizing………………………………… 12 4. Most commonly euphemized topics……………………… 15 4.1 Religious terms ………………………………………………. 15 4.2 Death and illness…………………………………………….. 15 4.3 Sex………………………………………………………………….. 18 5. Doublespeak: The dark
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family on a Moped * All the other developing countries are abundant in automobiles 2. Using corporate doublespeak as your strategy‚ make a general case (role-playing Tata executives) that the development and marketing of this car is ethical. Then‚ make a doublespeak case by considering stakeholders and using utilitarianism or justice as your double speak approach. Doublespeak – the language that makes the bad seem good‚ something negative appear positive‚ something unpleasant appear attractive
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Euphemisms 1. Passed away instead of died 2. Pregnancy termination instead of abortion 3. On the streets instead of homeless 4. Adult entertainment instead of pornography 5. Au natural instead of naked 6. Comfort woman instead of prostitute 7. Sanitation engineer instead of garbage man 8. Domestic engineer instead of maid 9. Batting for the other side instead of homosexual 10. Blow chunks instead of vomited Jargons 1. Agonal - Term to signify a major‚ negative change in a patient’s
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Doublespeak and Propoganda Doublespeak is a part of everyday life. Turning on the television‚ commercials and advertisements bombard households with doublespeak. Advertisers use doublespeak in the way of euphemisms‚ color‚ bold words‚ jargon‚ gobbledygook and inflated language. Doublespeak is a non-stop flow of phrases to manipulate consumer’s basic emotions and get certain reactions. For example‚ oxiclean advertisements use a form of propaganda called “weasel words”; phrases like “new and
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The meaning of Doublespeak in Lutz opinion... The essay “Doublespeak” specifically dives into the significance of the idea. The author does not hold back‚ but early on defines the general meaning of Doublespeak. The author’s introduction is the explanation of doublespeak in general context. He lets the reader know beforehand about many tangents in double speak. He mentions four types of doublespeak which are euphemism‚ jargon‚ gobblygook‚ and complex language. From these sub groups of double speak
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power over others; this brings about a moral obligation to use the power given correctly‚ as well as an opportunity to help others in many different ways. Malcolm X’s autobiographical essay‚ “Coming to and Awareness of Language”‚ William Lutz’s “Doublespeak”‚ and Gloria Naylor’s “Meanings of a Word” are all on the subject of language and power and how that power can be used. They all talk about context‚ all use personal examples‚ all are trying to teach or inform‚ and all only use their own personal
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“With These Words I Can Sell You Anything” is an article written by William Lutz‚ explaining the tactics of marketers to sell their products. It is an excerpt from his book Doublespeak‚ published in 1990. William Lutz has been called “the George Orwell of the 1990s”‚ and indeed many of his books are titled in direct reference to Orwell’s works. Lutz claims in his article that there’s a big conspiracy where the people trying to sell us things are giving us ineffective products disguised as something
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