MANAGING FASHION & LUXURY COMPANIES Week 1 W1 - Content Fashion & Luxury 1. What is Fashion? 2. New Trends 3. Dream Factor and Media System 4. What is Luxury? 5. Luxury as a Product 6. Luxury as Know How‚ Industry and Business 7. Luxury as a Culture 8. Luxury as a Customer 9. What Luxury is not 10. Fashion and Luxury for Millennials 2 W1 - Content Fashion 1. What is Fashion? 2. New Trends
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Fashion of the Decades Fashion designs are always changing from season to season. They never stay the same. The colors‚ cuts‚ and fabrics go in and out of style all the time. Fashion has always affected society since the beginning of time. Fashion from the 1920’s to the 1990’s changed rapidly. Fashion affects everybody even if a person doesn’t know it‚ from hemline trends to haircut styles. Old trends are always re-worked and recycled to become new again. The Industrial Revolution of the early
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group. As Ian grew older he decided it was time to start career. Ian started modeling at the age of 10 when his mom encouraged him to pursue it. He traveled to New York every summer to model. He modeled for big brands such as Versace‚ Gucci‚ Dolce & Gabbana‚ Guess and Calvin Klein. In middle school‚ Ian decided to stop modeling and to start working on school and his sports. He cared more about his school work and sports then he did about his modeling career. A couple years later‚ he got an amazing
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Introduction 1 Strength Italy is situated is the center of the Mediterranean Sea. The main strength of geographical location is that Italy belongs to the coasts of four different seas (Adriatic Sea‚ Ionian Sea‚ Tyrrhenian Sea and Ligurian Sea). There are two large mountain ranges in Italy: Alps and Apennines. It is a big plus for tourism sector of the country. Tourism is one of the fastest growing and profitable sectors of the national economy. Italian climate is very different.
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Indian Apparel Market Research Report By MD.FAISAL BBA (Studying) Major in International Business
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7/11/2015 KuoJung’s Blog: Coach Case 1 More Next Blog» Create Blog Sign In Kuo‐Jung’s Blog 2014年12月8日 星期一 Coach Case 1. What are the defining characteristics of the luxury goods industry? What is the industry like? There are some characteristics of the luxury goods industry include creative designs‚ high quality‚ and brand reputation to attract customers. The luxury goods market can divide to three categories: haute‐couture‚ traditional luxury‚ and accessible luxury. The haute‐couture
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Case Position Paper B - Coach Inc. - by Henrik Müller 1. External Environment 1.1 General Environment 1.1.1 Economic Environment: As the case is from 2006 the company was probably facing some issues between 2007 and 2010. Luxury goods are usually one of the first market segments to decline in case of an Economic downturn / crisis. However‚ the fact that Coach Inc. is a lot cheaper and therefore have a broader customer base than most of their competitors‚ they are probably facing less financial problems
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desired objectives and goals. Coach’s competitive strategy deals exclusively with management’s game plan for competing successfully and securing a competitive advantage over rivals Michael Kors‚ Salvatore Ferragamo‚ Prada‚ Giorgio Armani‚ Dolce & Gabbana‚ and Versace. The different types of strategies used by these companies include‚ but are not limited to‚ low-cost provider strategies‚ differentiation strategies‚ focused low-cost and differentiation strategies‚ and best-cost provider strategies
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business concept innovation in Apple The business concept innovation of apple will be analyzed by several business models. One of them is the concept of Gary Hamel . He defines the business concept innovation as following:  "Business Concept Innovation is the capacity to imagine dramatically different business concepts or dramatically new ways of differentiating exiting business concepts"  Business conept innovation changes the basis of competition in an industry 
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You can see the influence of the traditional and Mediterranean culture on the inhabitants of central and southern Iraq. In southern Italy‚ most people are more brown and darker hair. In the north‚ however‚ they tend to be taller‚ blonder hair and lighter eyes. If from north to south‚ the Italians have one thing in common-a love of life-they are also sociable and have a passion for what they do. They talk a lot and pretty gesture. The Italians are not afraid of showing emotions‚ give hugs‚ kisses
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