“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
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because I need a car for transportation to my job every day‚ and it is something I have wanted for a really long time. To financially prepare once I have decided to make the purchase I should start saving most of my pay checks instead of buying things I do not need. I should save my money so I can pay off all or most of my car payment at once. (5 points) 2. What aspects of your decision-making process fit the description of a rational choice? Did you consider costs and benefits? Did you pay
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The Reason behind purchase Consumer behaviour is the study of how consumers purchase‚ use and dispose of products (Solomon‚ 2011). The Consumer behaviour model is made up of experiences and acquisitions‚ thus self-concept and life style have a major influence on the behaviour of a consumer since internal and external stimuli directly influence consumer behaviour. Observations were carried out in Tesco’s‚ a British plc. that provides a wide variety of products such as groceries clothing and electronic
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process by which organisms receives‚ selects‚ organizes‚ and interprets information to create a meaningful picture of the world. Perceived Price Consumers perceive price in terms of both the actual amount to be sacrificed and the value to be gained. If a price is regarded as unfair‚ cheap‚ or expensive‚ purchase intentions of consumer will be greatly affected. Hence‚ consumer’s perception of product value about the hybrid car is bad then they’re not willingness to go a store or a service
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relates to consumer and organizational behavior. The issue that has been selected is that when wanting to indulge in a sweet treat‚ it is difficult because a majority of products on the market are high in sugar‚ preservatives‚ colorings etc. A product line that has changed its products to suit the demand for a healthier option is Nestle‚ who have reduced sugar‚ fat and artificial colors in their product lines. Pick a marketing concept from Chapter four and apply it to the product. Consumer behavior
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CONSUMER BUYING BEHAVIOR Factors which affect a consumer ’s buying behavior includes Social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior. These social factors can arise from culture‚ subculture‚ family and roles‚ reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent to
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This research examines customer attitudes and satisfaction with compliance practices in the fast food industry‚ looking specifically at McDonald’s. Through qualitative and quantitative research methods‚ it was ascertained that as a majority‚ customers are satisfied and willing to comply with the requirements of the service routine. Customer attitudes were then determined and several motives for the compliance behaviour emerged. LITERATURE REVIEW McDonald’s has had such success since opening
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“converting potential buyers into profitable customers”.1 as it as make the easy access to their customers by developing efficient marketing channels. The product is focusing on its core areas:the service or benefit the customer is really buying.The consumers are buying it for yummy taste and instant use.And the noodle firmly go even with this point.Despite its several cons features‚it suffers from criticisms.In terms of demand chain planningwhich refers to “focusing first on the target market and designing
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Health Conscious Consumer “Health means wealth”‚ once an adage has now become a motto of the major food processing companies in India. And this motto is not a far-fetched perception of the current consumer needs in the Indian foods and beverages market. The Tata Strategic Management Group (TSMG)‚ a management consulting firm has estimated the current worth of the health and wellness foods market in India at INR101.5bn and sees it potentially rising at a compounded annual growth rate of 23% to
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that affect the purchase of the product‚ the reference group influence on the Full Cream Milk‚ how customers perceive the product‚ and all other aspects whether situational or social and related to the product directly or indirectly that affects the consumer when buying the product. II. Introduction a. Company Background: Juhayna is an Egyptian company that produces milk and fruit products‚ 75% of the investors in Juhayna are Egyptians and the
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