Customer Satisfaction on Post-Sales Service with Reference to Two-Wheeler Automobile Industry S Saraswathi* The key to success of automobile industry lies not only in having good products but also in being able to provide the customer with the level of service they desire. Because of increasing competitiveness in the Indian automobile industry‚ almost all automobile manufacturers have invested valuable resources on customer satisfaction as a tool to understand the needs and expectations of their
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Beirut Arab University Faculty of Commerce &Business Administration Measuring Service Quality In Commercial Banks: An Empirical Study This is to certify that I have examined this copy of MBA project and have found that it is complete and satisfactory in all aspects‚ and that any all revisions required by the Final Examining Jury have been made. Prepared By: Malak Commite Members: Supervisor : Approved : ____________________ Examiner : Approved :_____________________ Examiner
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This article considers customer services in a business to business relationship. This essay will summarise they key findings and methodology‚ and People aspect of services marketing. The article identifies the importance of customer service within a service provider’s organisation‚ areas in which customer service may be affected by the marketing mix and additional three P’s. The article defines that it isn’t just one specific P‚ that has an effect on customer service but all of them are inclusive
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ORK GUIDELINES CHAPTER ONE - INTRODUCTION 1. Background of the Study 2. Statement of the Problem 3. Aims and Research Objectives 4. Research Questions or hypothesis 5. Significance of the Study 6. Organization of the Study CHAPTER TWO – LITERATURE REVIEW 1. Introduction 2. Definition of key terms 3. OTHERS (based on your research questions) 4. Should have a Conceptual Framework (either after intro or as the last in the chapter) CHAPTER THREE – METHODOLOGY 1. Introduction
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empirical study to examine whether or not there is a relationship between employee satisfaction and customer satisfaction. Due to previous studies conducted in the relationship between employees and customers‚ the authors felt that the use of indirect surveys provided inconclusive results. The main focus of this study is to determine whether or not the relationship betrween employee satisfaction and customer satisfaction is bilateral or unilateral. The authors argued that behavior plays a crucial role
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meeting their customers’ expectations in the area of customer satisfaction. Starbucks has to come up with an action plan to address this issue‚ considering its significant correlation and impact to sales and profitability. SITUATION ANALYSIS Company Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee‚ a ‘third place’. The brand is positioned to offer the highest quality coffee‚ close customer intimacy‚ and
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good pace and generating a lot of revenues‚ their customer satisfaction was not what they expected. Starbucks had their customers divided into three types: unsatisfied (42%)‚ satisfied (37%) and very satisfied (21%). It is hard to believe that the customer satisfaction would be low when they were obtaining great results worldwide. Such a high number of unsatisfied clients also meant a shift on the average type of customer for Starbucks. Their new average profile is a younger
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presented to make recommendations for changing the customer service processes and culture. Specifically‚ you are required to: • identify Brad’s major customers • prepare a customer service policy for Brad’s business • prepare a standard for handling complaints • prepare a work instruction for handling a complaint • give an example of how you would change an element of the customer service system in response to the complaint about the quality of the meals • outline how you would change the work
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change their work processes‚ new products and services have been developed and the technologies continue to cover their capabilities and applications. ATMs –Automated Teller Machine ATMs have become the order of the day in banking. Most banks are networking the ATMs. A network of connected ATMs of various banks has resulted in the improvement of customer services. They can effectively reach out a large customer base at low cost. The customers by inserting a plastic card get currency notes
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Delivering Customer Service MARKETING-II DATE OF SUBMISSION-19.11.2012 SUBMITTED BY:- SECTION-C‚ GROUP 13: Abhijit Das- 2012PGP005 Ashwin Vijayan- 2012PGP073 Kumar Abhishek- 2012PGP178 Payal Anand- 2012FPM10 Rajat- 2012PGP292 Sumit Bapuji Gedam- 2012PGP382 Vikash Kumar- 2012PGP438 Situational Analysis Customers: Affluent‚ well-educated‚ white-collar patrons(skewed female) between the ages of 25 and 44 Most loyal customers visit Starbucks as often as 18 times a month‚ but typical customers visited
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