this essay is to evaluate the main developments of Destination Marketing and critically discuss its effect on tourism industry. Introduction to tourism industry and the role of destination for this sector of economy will be initially demonstrated. Afterwards the role of tourism destination marketing and its origin in the 19th century will be presented‚ moving on to actual advances in information technology. The main components of destination marketing‚ identified with its development‚ will be examined
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City of Fremantle / Economic development & marketing Destination marketing plan Fremantle 2011 to 2015 “Tourism is not a community service; it is a commercial industry‚ the intent being to attract visitors so that they spend their money with destination services and businesses. It is also highly competitive locally‚ regionally and internationally due to the huge benefit potential from successful tourism marketing. Public support of tourism is about economic development rather than community
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Kapil Gupta Viral marketing of digital products using social media Dissertation presented for the Degree of Masters of Business Administration at the University of Edinburgh Business School‚ May 2011 Acknowledgements I would like to thank my supervisor‚ Tony Kinder‚ for all of the help and guidance he has given me over the course of the project‚ from the initial idea through the research and writing stages through to the conclusion. It would have been impossible to complete this project
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The marketing strategy of Vietnam’s tea products: current situation and ways for improvement Table of Contents Table of figures 4 Abstract 5 1 Introduction 5 1.1 Research background 5 1.2 Rationale for the topic 6 1.3 Research objectives 7 1.4 Research questions 7 1.5 Research significance 8 1.6 Research limitations 8 1.7 Research structure 8 2 Literature review 9 2.1 Marketing strategy 9 2.1.1 Definition of marketing strategy 9 2.1.2 Factors influencing marketing strategy 10
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STUDY ON FOREIGNERS’ PERCEPTION ON ROMANIA’S IMAGE AS TOURISM DESTINATION Ruxandra-Irina POPESCU Alina-Georgiana PROFIROIU Abstract Romania’s image worldwide is a major priority for our public authorities. The aim of this study is to identify foreigners’ perception on Romania’s image as tourism destination departing from three research hypothesis: foreigners’ perception on Romania’s image as a result of Romanians behavior inside and outside the country’s borders‚ foreign visitors’ perception
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ORIGINAL WORK AND ANY OTHER SIMILAR WORK HAS BEEN APPROPRIATELY REFERENCED IN THIS ASSIGNMENT. MODULE: Marketing Management ASSIGNMENT: Individual Case Study Assignment LECTURER: Dr M Cullen DATE SUBMITTED: 09 April 2013 INITIALS AND SURNAME: CV Motsweni STUDENT: 21350525 SIGNATURE: CV Motsweni 1 Table of Contents Page Number 1. Question 1 - Marketing Research literature review 2. Question 2 (a) – Critical discussion of chosen Market 3. Question 2 (b) – Alternative
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Namibia is renowned as an exemplary tourist destination in Africa. This is owing to various factors such as infrastructure‚ cultural diversity and vastness‚ just to mention a few‚ but most of all‚ its political stability and peace. Equally‚ article 6(protection of life)‚ chapter 3 of the Namibian constitution‚ states “the right to life shall be respected and protected”. It further states that “no executions shall take place in Namibia”. The above clearly states that no one has a right of whatsoever
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Dissertation Proposal: The detailed exploration of the global energy drinks market with a primary focus on the marketing strategies of Red Bull. Laurence Deer U0870273 Global Marketing Supervisor: Len Tiu Wright Contents Page 1: Title Page Page 2: Contents Page 3: Title‚ Rationale for study‚ Introduction‚ Research question‚ Significance Page 4: Background‚ Aims and Objectives‚ Literature review Page 5: Literature review Page 6: Literature review continued‚ Methodology
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Effects of Food Image on Tourists’ Destination Image and Visit Intention ABSTRACT In Korea‚ recent trends brand destinations using their regional food‚ realizing that food reflects a country’s culture and its people. However‚ theoretical concepts and research are lacking to explain how food images work in branding destination and what their effects are. Therefore‚ the primary goal of this study is to identify the attributes and impacts of Korean food image on
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New Mexico is a desirable tourist destination? Why or Why not? I feel for some individuals depending on where they live it a desirable tourist destination. I feel New Mexico is a desirable tourist destination for some because our weather is very different from other states. We have a lot of hiking trails so people who love to be outdoors and explore would love it here. I feel this might not be a desirable tourist destination because there are not too many
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