include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim comments
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Functional Roles of Group Members: The process consultant must be keenly aware of the different roles individual members take on in a group. Both upon entering and while remaining in a group‚ the individual must determine a self-identity influence‚ and power that will satisfy personal needs while working to accomplish group goals. Preoccupation with individual needs or power struggles can reduce the effectiveness of a group severely‚ and unless the individual can expose and share those personal needs
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In this assignment I will talk about my reflection upon the course since I joined and how I’ve managed to work with team members to create a group presentation‚ and also what I have learnt from this. We were asked to create a presentation about a particular company chosen by us‚ and talk about the key management functions of the group. We then selected 3 different types of key management functions which we thought were important. We chose; • Human Resources • Marketing • Finance My part
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of the disadvantages of using focus groups? Discuss two recent trends in focus group research and explain why you think these have evolved. Use references to support your opinions. Focus groups are one of the more commonly used methods in research when looking for a deeper understanding of a particular topic. Focus group discussions allow the researcher to probe both the cognitive and emotional responses of participants while observing the underlying group dynamic (Heary‚ Caroline‚ and Hennessy
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REPORT BY COMPETENCY GROUP MARKETING STRATEGY OF UNITED COLORS OF BENETTON INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Page 1 IIPM AHMEDABAD REPORT BY COMPETENCY GROUP An Analysis of Marketing Strategy of United Colors of Benetton A report submitted towards the partial fulfillment of the requirements of the two years full-time MBA Degree. Guided By: PROF. PABITRA RANJAN CHAKRAVORTY Submitted By: SHREY GHOSAL STEFFY VELAYUDHAN SANDEEP SINGH BHADAURIA SUMIT TANWAR
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PRESENTATION PLANNING PROCESS Group is part of our lives. Everywhere we will hear about group whether outside or in college. Group means some number of people involved in the interaction among themselves or in a series of meetings and meetings in which each member makes certain views or perceptions of one another. Group activity involves‚ providing information and messages‚ share information and messages‚ and provide feedback. In the group work‚ there are some advantages that
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Samsung group is a multinational company located in South Korea. It was founded in 1938 by Lee Byung-chull and since then great changes took place). At the beginning Samsung was a small trading company with forty employees. After the Korean War in 1954 Samsung grown up and entered several industries. It will take about three decades since its creation (1938) before it enters the electronics industry. Moreover‚ it will take another three decades to rise into a multinational organisation (1990). It
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Group Dynamics: it’s characteristics‚ stages‚ types‚ factors ‚team building and other Details! People may underestimate the importance of society and group memberships on their lives. Whilst people sometimes undertake solo journeys yet by and large much of our experiences of life involves being engaged with others and groups. Within an organization we do find number of groups. Individuals joining group (s) is a reality – may be formal or informal groups. People work in groups quite frequently and
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REPORT ON VIRGIN GROUP . Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS. STUTI GARG. Submitted By: - SHANTANU SHARMA JYOTSNA SAIGAL NIKITA NARANG. RUHAAN PARVEZ. SUROJIT DAS.
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WORKING PAPER: 06-03 Mar. 2006 The Tata Group after the JRD Period: Management and Ownership Structure by Ram Kumar Kakani & Tejas Joshi XLRI‚ Jamshedpur 831001‚ India E-Mail: kakani@xlri.ac.in Last updated in Feb. 2008 Electronic copy available at: http://ssrn.com/abstract=889394 XLRI Working Paper: 06-03 2 The Tata Group after the JRD Period: Management and Ownership Structure1 Ram Kumar Kakani & Tejas Joshi E-Mail: kakani@xlri.ac.in Abstract Complex ownership structures
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