Virgin Group

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REPORT ON
VIRGIN GROUP
.

Submitted By: - SHANTANU SHARMA
JYOTSNA SAIGAL
NIKITA NARANG.
RUHAAN PARVEZ.
SUROJIT DAS.
STUTI GARG.
Submitted By: - SHANTANU SHARMA
JYOTSNA SAIGAL
NIKITA NARANG.
RUHAAN PARVEZ.
SUROJIT DAS.
STUTI GARG.

Submitted to :-
MRS. Sanjana adhlakha.
System essential
Pgp 1st trimester

DECLARATION

This is to declare that we the students of First Trimester International Institute of Planning and Management have solely prepared this report on the “VIRGIN GROUP”.

ACKNOWLEDGEMENT

We would like to vote our thanks to Mrs. Sanjana Adlakha for giving us the wonderful opportunity to gain realistic knowledge through the project.

We would also like to thank International Institute of Planning and Management for providing us with internet service to find the resources online.

CONTENTS

1. INTRODUCTION

2. HISTORY

3. BUSINESS VENTURES

4. AWARDS AND RECOGNITIONS

5. STRATEGIES

6. MARKETING

7. FUTURE PLANS

8. FINANCIAL POSITION

9. CONCLUSION.

Introduction
Virgin Group is a diversified grouping of more than 200 privately held companies. The largest of these are Virgin Atlantic Airways, the number two airline in the United Kingdom; Virgin Holidays, a vacation tour operator; Virgin Rail, the second largest U.K. train operator; the Virgin Retail Group, which operates numerous Virgin Megastores, a retail concept featuring videos, music CDs, and computer games; and Virgin Direct, which offers financial services. Other Virgin businesses include beverage maker Virgin Cola, a record label, book and music publishing operations, hotels, an Internet service provider, movie theaters, a radio station, cosmetics and bridal retailing concepts, and a line of clothing.

Holding this disparate group of companies together is the combination of Richard Branson and the Virgin brand name. British entrepreneur Branson dropped out of boarding school at the age of 17, in 1967, to start his own magazine. That venture was an immediate success, establishing the foundation for what would become a multibillion-dollar conglomerate during the 1990s. Along the way, Branson would attain cult status in his home country--the result of his business exploits, quests for adventure, and unique personal style. The Virgin brand had meantime become, according to the company, one of the top 50 brands in the world by the late 1990s; a poll of British consumers at that time showed that 96 percent had heard of Virgin.

SIR RICHARD BRANSON
Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English industrialist, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up an audio record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded after a management buyout as Zavvi in late 2007. With his flamboyant and competitive style, Branson's Virgin brand grew rapidly during the 1980s—as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 261st richest person according to Forbes' 2009 list of billionaires, with an estimated net worth of approximately £1.5 billion . Branson was born at Stonefield Nursing Home in Blackheath, South London, the son of barrister Edward James Branson and Eve Branson , His grandfather, the Right Honourable Sir George Arthur Harwin Branson, was a judge of the High...
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