Chapter 11 - Payless ShoeSource
1) Which of the different product mix pricing strategies discussed in the text applies best to PayLess’s new strategy
My guess is that they are using market-skimming pricing. I think this because they have probably invested a huge amount
Answers – Payless ShoeSource case study
1. Which of the different product mix pricing strategies applies best to Payless’s new strategy?
To my view they are using mix of different strategies. Firstly, skimming pricing. This is about selling a product at a high price, sacrificing high sales
Case Study 3
Payless Shoesource: Paying less for fashion
Table of Contents
1- Which of the different product mix pricing strategies discussed in the text applies best to Payless’s new strategy? Discuss this in detail.
The strategy for setting a product’s price often has to be changed when the product is part of a product mix. Companies usually develop product lin
Paying Less for Fashion
Payless ShoeSource, Inc. is the largest footwear retailer in the United States. The company operates about 4,700 stores in all 50 states as well as Puerto Rico, Guam, Saipan, the U.S. Virgin Islands, Canada, Central America, the...
Payless ShoeSource is an American discount footwear retailer founded in Topeka, Kansas in 1956 by brothers Louis and Shaol Pozez that is owned by Collective Brands, Inc, on a revolutionary idea - selling shoes in a self-select environment. In 1961, it became a public company as the Volume...