1. EXECUTIVE SUMMARY Current Look The Car Magazine is one of the largest selling specialist or male interest magazine in South Africa. Approaching 50th Anniversary‚ Car Magazine enjoys and average readership of about nine hundred thousand readers per issue In the fifty years which is a significant mile stone for the local magazine‚ Car Magazine has only had five different editors which is indeed and unusual turnover for the fast moving publishing industry. This signals stability as a positive
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choose “SMART” almost 80% of them prefer to use this product‚ while 18% of the respondents choose “GLOBE” and 2% selected “OTHERS”. 2.) How frequently do you purchase product from Smart load? -Majority of the respondents choose “SPECIFY” in this question on how frequently they purchase Smart product‚ 25% of the students selected “EVERYDAY”‚ while 16% selected “ONCE A DAY” and 13% says “ONCE A MONTH” 3.) How satisfied are you with the service of Smart Communications
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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To be successful in the automobile industry marketing has to be focused on in cooperation with service and sales features of the industry. The test is that marketing cars varies as of marketing service station for those similar cars‚ and service station posture with different marketing challenges. Marketing a car contains of both marketing the main item for consumption and the car that counters to the buyers’ mainly want and involves transference of ownership. Lovelock has explain that the additional
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South Africa Argentina Portugal New Zealand Others Total 19 14 13 8 7 4 4 4 3 2 1 8 86 (International Organisation of Vine and Wine‚ 2010) Table Wine exports by Country of Destination Quantity (1000 Liters) Value (Thousand US dollars) 2010 2011 2012 2010 2011 2012 U.S. 118‚682 129‚989 156‚032 241‚699 273‚258 300‚599 U.K. 123‚234 107‚474 101‚744 236‚219 234‚548 228‚072 China 60‚529 35‚339 64‚091 82‚574 91‚800 144‚808 Japan 35‚428
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Cars have been in use since the year 1870. Since then the number of cars on the roads has increased many times over. Cars now seem to have made our live easier and more convenient. Nevertheless‚ in my opinion‚ more cars give us much more problems than their benefits.First of all‚ people must work much harder in order to afford a car. This also means that they have to earn a considerable amount of money. The prices of new cars are so high that they usually need to take a credit to buy one. Moreover
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“Cars enslave us rather than liberate us.” In the first place‚ one must work much harder in order to afford a car. They are not only expensive to buy‚ but cost a lot to run‚ too. The gas price gets higher and higher‚ not to mention how much it costs to fix the damages if you break it. So‚ one has to work more hours if he wants to have a car and still be able to live a decent life. Another argument against cars is that people who own them are worried about their cars being stolen or damaged. In order
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Changes In Marketing Communication Practices Reduced dependence on mass media Increased reliance on focused communication methods Increased demands on communication suppliers Increased efforts to assess marketing communications ROI (profit to investment ratio‚ used to assess if changes needed to Marketting Comms) Brand Equity Must be aware and hold brand favourable to have equity Equity is enhances when consumers become familiar (favourable‚ strong or unique feelings) Marketing Communications
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Leadership Research Paper-Learning Team-Week 2 Assignment- Fo ’s Part Marketing Communications - Strategy In marketing communications‚ the single most important tactic is Strategy. Too many marketers leap right into the details of communications without formulating a truly strategic plan. As seen throughout the "Managing across the Organization" simulation‚ Good Sport Company established a sound strategic communications plan which includes establishing goals‚ conducting and compiling research
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‘Cars enslave us rather than liberate us’ opinion essay For the past decades cars have become an indispensable part of our daily life. It is almost impossible for us to imagine an existence without them. Nonetheless‚ in my view they do not only fulfil their positive role of enabling us to reach our destination faster. On the contrary‚ they tend to make our lives unbearable and they seem to be a necessary evil for the majority of society. To begin with‚ it seems to me that it requires a lot of
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