Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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written discourse‚ though they can typically be divided into four basic categories that cover most pieces of writing. Expository writing is a piece that is written to explain something or provide information about an issue‚ while descriptive writing presents a description of a particular thing through sensual language. Narrative discourse is typically a written work that tells a story‚ often with a basic structure that includes a beginning‚ a middle‚ and an end. An argumentative written discourse‚ on
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DISCOURSE ANALYSIS To truly understand what discourse analysis is‚ it is important to first understand what discourse is. There are three ways in which we can describe discourse; each of which are of equal importance: Firstly‚ discourse can be described as language beyond the level of the sentence. By this we mean that it is a type of language that extends past features such as sounds (phonetics)‚ structures (syntax) and the parts that make up words (morphology). The second description
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BAÜ FBE Dergisi Cilt:9‚ Sayı:1‚ 3-18 Temmuz 2007 Type and typology in architectural discourse Yasemin Đ. GÜNEY* Balıkesir University Faculty of Architecture and Engineering‚ Department of Architecture Çağış BALIKESĐR Abstract Typology is the comparative study of physical or other characteristics of the built environment into distinct types. In this paper‚ the historical transformation of type and typology concepts since the Enlightenment has been examined in three developing stages based
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PROTECT YOUR NATURE AND SAVE YOUR FUTURE Respected HM Mam‚ all Teachers /Sirs and my dear friends‚ HI‚ I am ARCHI DAGA from class 2 C. Nature is our surrounding‚ which includes AIR‚ Water‚ Trees‚ Forest‚ Animal and all other living and non living things. We‚ human beings for our short time benefit are polluting the nature around us and putting our life into danger. AIR pollution‚ Water pollution‚ Soil contamination‚ excess use of fuel and energy‚ Destroying forest and trees and killing
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Spoken Discourse Assignment Introduction In this paper‚ the aim is to apply different methods of discourse analysis to a selected extract of transcribed language to establish who holds the power during the interaction. In a normal interview situation‚ the interviewer will control the topic change of the interaction and ask the questions and the interviewee will respond. One of the aims is to establish whether this is the case‚ and to see if this remains constant throughout the extract. The initial
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My story To be a part of a discourse community‚ one must be credible‚ possess factual knowledge and draw on the values of its members to be accepted into the community. At the same time‚ a person must learn typical ways people in that community communicate and argue. When I entered the discourse community of my high school athletic department I acquired knowledge‚ established credibility‚ and drew on the values and emotions of other members of the community. Although‚ one might question my standing
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The word discourse originates from the french word “discours” which refers to speech and dialogue. This‚ linked with “discursus” in Latin which means to “run around”‚ means we can take literally that discourse means “to run around speech” or in other words‚ to assess speech in all aspects. There are many varying meanings of the word “discourse” written by theorists and literary writers. These meanings all overlap in areas and provide several alternative meanings of the broad term. Despite being
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What is a discourse? Describe two competing discourses of childhood and suggest the ways that they can have an impact on children’s lives. The concept of discourse is the key to understanding a social constructionist approach to childhood. A discourse is an independent set of interrelated ideas held by a particular ideology or worldview. The social constructionist approach tries to describe the different ways in which knowledge of children and childhoods are constructed. Different discourses of childhood
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26 June 2013 NS3100 English Reading Response 5 What is a discourse community? To be completely honest‚ I have never actually heard of a discourse community before I read this article‚ so this is quite new to me. According to John Swales‚ a respected written communication analyst‚ a discourse community is described as a group of people that have the same goals or purposes‚ and use communication to achieve these goals. In addition‚ “A discourse operates within conventions defined by communities‚ be they
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